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Nicetohave mag bloggingalsbusinesskonzept_13062015

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Präsentation zur Session "Blogging als Businesskonzept", Gründen heute Startup-Event, Hannover, 13. Juni 2015:
Mit Blogging Geld verdienen? Nicetohave Mag und Majoli Blog stellen Chancen und Hürden vor, denen Lifestyleblogger begegnen.

Publicado en: PYMES y liderazgo
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Nicetohave mag bloggingalsbusinesskonzept_13062015

  1. 1. (Mode)Blogging als Businesskonzept? Gründen heute – das Startup-Event // Hannover // 13.06.2015
  2. 2. Majoli Blog: Personal Blog über Modedesign und Beauty.
  3. 3. Majoli Blog:
  4. 4. Nicetohave Mag: Blogzine über Nicetohave‘s aus Mode, Beauty & Lifestyle.
  5. 5. Hobby versus Business: Der Kuchen ist groß, die saftigen Stücken klein. 0-100 100-500 500-1000 1000-3000 3000-5000 Styleranking Modeblogger-Studie, 2015, n=115 „DURCHSCHNITTLICH (!) MACHE ICH EINEN UMSATZ VON... EURO MONATLICH.“
  6. 6. ZIELGRUPPEN & MAßNAHMEN So kann man‘s machen:
  7. 7. Zielgruppen und die Frage: Wer will was? • Informationen • Unterhaltung • Inspirationen und Orientierung Leser • Bekanntheit • Akzeptanz • Reputation PR • SEO • AbsatzMarketing
  8. 8. Maßnahmen: Vom Shopgutschein zu Cash. PR • Sponsored Posts • Corporate Gastblogging Marketing • Affiliate Programme • Werbeanzeigen • Sponsored Posts Beratung • Workshops • Vorträge • Konzeptionierung Eigene Produkte • Ebooks, Apps... • Designkollaborationen €€€
  9. 9. YEAH‘S Soll ich‘s wagen?
  10. 10. Vom Hobby zum Business. Einstieg neben dem Job ist möglich.
  11. 11. Offenes Berufsfeld. Jede_r kann Blogger werden. Digital Natives kommen mit Intuition weit, andere mit Praxisleitfäden.
  12. 12. Budgets in Aussicht. PR versus Marketing – wenn zwei sich streiten, freuen sich Blogger.
  13. 13. NAY‘S Soll ich‘s wagen?
  14. 14. Privatsphäre folgt Authentizität. Bereit dafür? (Lifestyle)Blogging erfordert Preisgeben persönlicher Details!
  15. 15. Netzwerk oder Allroundtalent?! Fotografie, Informatik, Redaktion, Modeln, Styling, Grafik, Marketing, PR – Blogging ist ein acht in eins Job. Mindestens. Daher: Netzwerkaufbau ist das A und O, erfordert jedoch (Zeit)Investition.
  16. 16. Ein Blog ist nicht genug. Blogging erfordert cross(social)mediales Denken und Handeln! Youtube, Instagram, Pinterest, Snapchat, Twitter, Facebook.
  17. 17. 9 to 5? 24/7! Auf dem Weg zur Arbeit, während des Mittagessen, nach Feierabend – immer online.
  18. 18. (Geldwerte) Wertschätzung? Bedingt. Für Unternehmen ist Reichweite Währung – die journalistische Leistung zweitrangig. Und die Leser? Wollen journalistische Unabhängigkeit, Aktualität, hohe Postfrequenz und immer neue Produkte – ohne zu zahlen oder zahlen zu lassen.
  19. 19. MIT BLOGGING SEKT SCHLÜRFEND SCHNELL ZUM GROßEN GELD? Fazit
  20. 20. Ein Traum ist ein Traum bleibt ein Traum. Blogging als Business erfordert Professionalität, Zeit und geldwerte Investition.
  21. 21. Kontakt: Let’s get in touch! Nicetohave Mag Julia-Maria Blesin julia@nicetohavemag.de www.nicetohavemag.de www.facebook.com/nicetohavemag www.instagram.com/nicetohavemag www.twitter.de/jm_blesin Snapchat: julia.n2h Majoli Blog Sandra Czok contact@majoli-blog.de www.majoli-blog.de fb.majoli-blog.de www.instagram.com/majolieeee www.pinterest.com/majoliBlog www.twitter.com/majoliBlog

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