6. The Psychology of Sharing
http://nytmarketing.whsites.net/mediakit/pos/
73% say they process
information more deeply,
thoroughly and thoughtfully
when they share it
7. The Psychology of Sharing
http://nytmarketing.whsites.net/mediakit/pos/
85% say reading other
people’s responses helps
them understand and
process information and
events
8. 1. To Define Ourselves to others
2. To Build and Grow
Relationships
3. Self fulfilment
4. To support a cause or brand
11. voice
Your brand personality described in an
adjective. For instance, brands can be
lively, positive, cynical, or professional
https://blog.bufferapp.com/social-media-marketing-voice-and-tone
12. tone
A subset of your brand’s voice. Tone
adds specific flavour to your voice
based on factors like audience,
situation, and channel
https://blog.bufferapp.com/social-media-marketing-voice-and-tone
13. If my brand were a person, who would it be?
Who is going to read it?
What is the reader going to be doing/thinking
when they read your message?
What if something goes wrong?
