3. Classic Funnel
Facebook/Google ad Landing Page/Website Lead Gen
Immediately get emails
from warm leads who are
already interested to
contact.
Offer value: View listings
or blog post.
In exchange for value,
provide information.
4. ● Newlyweds
● Ages 30-45
● Within Your Zip Codes
● Interested in Real Estate
● Net Worth & Income
Who Is Seeing This?
● Fine
● Okay
● Necessary
● Wasteful
● Unreliable
8. ● Newlyweds
● Ages 30-45
● Within Your Zip Codes
● Lookalike Audiences
○ Municipal pages, etc.
● Groups!
○ Paramus moms,
○ first time homebuyers,
etc.
Who Is Seeing That ?
● Fine
● Okay
● Necessary
● Genius
○ Love it
● Now we’re talking!
○ Explain yourself, Nick
9. ● Impulsive
● Uneducated
● (Seemingly) instantly
gratifying
○ Boosting
● Low budget
Product of Facebook vs. Partner of Facebook
Product
● Well-thought-out campaigns
● Long campaigns
● Curated audience
● Multiple campaigns at once
● Utilization of technologies
● Results
Partner
10. Where do we go from here
● Quit boosting
● Ads manager
● Create a stunning ad
○ Video
○ Landing Page
● Curate an audience
● Run a solid 10-20 day
campaign