2. My drive comes from family and my kids. I
want them to know that it is never too late
to start over. I value authentic friendships
and connections. I believe in shopping
local and supporting small businesses.
Small businesses and non profits are my
passion. I want to see them grow and
flourish. My goal is to start a marketing
firm that specifically caters to those two
specifically.
IDENTITY
3. PROFESSION
Potential Job Titles:
•Content Manager
•Content Writer
•Content marketing producer
BRAND ARCHETYPE -
My brand archetypes are the
Creator and Maverick. I seek to
do things differently than the
person beside me. I bring the
creativity to match.
Content Director for Content Marketing
4. Small Business Owners
TARGET AUDIENCE
Ryan Bel
l
Outreach Plan:
• Research the business
• Send and email explaining who I am and what I
do.
• Follow up with an email or phone call one week
after initial conversation
Owner at Spirit Sound and
Light
Kelly Vasco
Outreach Plan
:
• Plan an in person visit
• Having an in person visit and explain what I can
offer.
• Follow up with an email or phone call one week
after initial conversation
Owner of The Pickle Nicke
l
(owner is private and does
not want picture used)
Ryan Murphy
Outreach Plan
:
• Research the business
• Send an email explaining who I am and what I
do
• Follow up with an email or phone call after
initial conversation
Owner of Salt and Light
Ministries
5. GOALS
Short Term: 2023
•Gain entry level position at marketing firm
‣ Starting 3 to 4 months before graduation
by putting in applications at marketing
firms.
Mid Term: 2025
•Continue working for a marketing firm in a
non entry level position.
‣ Continue working on and perfecting my
skills
Long Term: 2028
•Working for my self with established client list
‣ Working with small business in a capacity
that will help them grow.
5
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Photoshop
SOFT
HARD
Novice / Adept / Expert
Website Design Novice / Adept / Expert
Keynote Novice / Adept / Expert
Professional Writing Novice / Adept / Expert
Communication
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Organization Novice / Adept / Expert
Customer Care Novice / Adept / Expert
7. I help small businesses do internet
marketing by utilizing Facebook,
Instagram, and Snapchat.
PROMISE
8. CREDENTIALS
Work Experience:
• Front End Manager, Facebook
Administrator at The Pickle Nickel
• Shift Manager at Dollar General
Education:
• Digital Marketing, B.S., Full Sail University 2023
Volunteer:
• Live Stream Director at Celebration
Community Church
• Presentation Director at Celebration
Community Church
• AVL Assistant at Celebration Community
Church
• Social Media Team at Celebration
Community Church
• Lead food distribution for Connecting Point
9. COMPETITION
Cheryln Gibbs
Industry Experience
:
• 17 Years in various capacities
Education
:
• Full Sail University, B.S in Digital Marketing 202
3
• Utah University, AA Science 1994-1997
Leadership Experience
:
• Leadership experience goes here
Skills and Pro
fi
ciencies
:
• Customer Service - 21 endorsement
s
• Healthcare- 19 endorsements
• Community Outreach- 18 endorsements
Nichole Bayne
Overall Online Presence
:
• Cheryln has over 500 plus connections. Her banner is
customized. She has a professional head shot. Her
pro
fi
le is detailed and she is active on other sites as
well as her own.
• Grade: Superior
Industry Experience
:
• None
Education
:
• Full Sail University B.S. Digital Marketing 2023
Leadership Experience
:
• Front End Manager, The Pickle Nicke
l
• Live Stream Director, Celebration Community Church
Skills and Pro
fi
ciencies
:
• Propresentor
• Facebook Page Administrato
r
• AVL Assistan
t
• Social Media
Overall Online Presence
:
• I have zero connections. I am active on Facebook and
Instagram. I do not have a customized banner on my
LinkedI
n
• Grade: Poor.
10. COMPETITION
LAURA DYE
Noteworthy Experience
:
• Google Ads, Google Analytic
s
• Google Tag Manager
Nichole Bayne
Industry Experience
:
• 14 years
Education
:
• Central Pennsylvania College , B.S. Corporate
Communication
s
• HACC 2003-2004 General Studies
Skills and Pro
fi
ciencies
:
• Social Media -
6
• Email Marketing - 1
1
• Social Media Marketing- 9
Overall Online Presence
:
• Laura has 494 connections. Her banner is not
customized. The headshot is not professional, her
pro
fi
le is not as detailed as it could be, she is active on
Instagram and Facebook. Her url is customized
.
• Grade: Average
Industry Experience
:
• None
Education
:
• Full Sail University, Digital Marketing B.S. 2023
Leadership Experience
:
• Front End Manager at The Pickle Nicke
l
• Live Stream Director - Celebration Community Church
Skills and Pro
fi
ciencies
:
• Propresento
r
• Facebook Page Administrato
r
• AVL Assistan
t
• Social Medi
a
Overall Online Presence
:
• I have no connections, or even a picture on my pro
fi
le. I
do not have a customized url or custom banner
.
• Grade: Poor
11. BRAND POSITION
For small businesses who need inexpensive
marketing, I provide tools and coaching on all
social media platforms, because I believe
everyone should root for the little guy.
NICHOLE BAYNE
12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Top Ten Trends in Digital Marketing 202
2
‣ December 15th, Virtua
l
• How to Optimize Your Digital Marketin
g
‣ December 29th, Virtua
l
• DigiMarCon - Digital Media, Marketing and Advertising
Conference and Exhibition
‣ May 2nd-3rd, 2022,Philadelphia, PA
Digital Marketing
• Primary Content: My content will be a mix of images and
writing. I will blend the two together to from the creative
maverick
.
• Primary Tools: I will use Facebook, Instagram, and LinkedIn.
I will be posting weekly as to keep my projects and work
updated
.
• Website: Moving forward I will keep an updated online
portfolio so that potential clients can view my work to decided
If I am someone they are looking for.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I seek to
fi
nd a mentor that does Social Media
Management. I would like to
fi
nd one who has the same
passion, goals, and archetype as myself. I would like
establish this by the end of 2021
Formal Education
• Digital Marketing B.S. 2023
Technical Skills
• Digital Analytics and Reporting - Full Sail University
August 202
2
• Social Media Marketing - Full Sail University,
September 202
2
• Af
fi
liate Marketing - Full Sail University, January 2023
Soft Skills
• Professional Writing - Full Sail University, January 202
2
• Marketing Research Full Sail University, August 202
1
• Business Accounting - Full Sail University, June 2022
14. Nichole Bayne
You know not enough business? Well, what I do is help small businesses
utilize free marketing platforms such as Facebook, Instagram, Twitter and
even SnapChat. In fact, the proof is in the follows.
“
15. REFERENCES
Aha! (2021, September 29). (Updated) The 10 Most Common
Marketing Job Titles. Retrieved from https://www.aha.io/
roadmapping/guide/marketing/marketing-job-titles
Courses : Digital Marketing Online. (n.d.). Retrieved from
https://www.fullsail.edu/degrees/digital-marketing-bachelor/
courses
Michael, PageUK. (n.d.). Top 7 Skills Required to Become a
Digital Marketing Expert. Retrieved from https://
www.michaelpage.ae/advice/career-advice/growing-your-
career/top-7-skills-required-become-digital-marketing-exper
t
Personal Branding For Dummies, 2nd Edition. (n.d.). Retrieved
October 31, 2021, from https://learning.oreilly.com/library/view/
personal-branding-for/9781118915561/xhtml/
12_9781118915554-ch07.xhtml#a
1
Samuels, Rachael. “9 Skills Every Social Media Manager Must
Have.” Sprout Social, 20 Sept. 2021, https://sproutsocial.com/
insights/social-media-skills/
.
Summary Report for: 11-2021.00 - Marketing Managers. (n.d.).
Retrieved from https://www.onetonline.org/link/summary/
11-2021.00
The Brand Gap. (n.d.). Retrieved from https://
learning.oreilly.com/library/view/the-brand-gap/0321348109/
ch01.html#ch01lev1sec1
Unlimited, F. E. (2021, April 27). Business Model You : A One-
Page Method For Reinventing Your Career (9781118156315).
Retrieved from https://soccer-transfer-rumours.blogspot.com/
2021/04/business-model-you-one-page-method-for.html
