2. MAKE A NOISE
BECAUSE NO ONE NOTICES THE WALL FLOWER.
BECAUSE MUSIC MOVES PEOPLE.
ALL TOO OFTEN, BRANDED ACTIVITY BLENDS INTO THE PLETHORA
OF ‘ME-TOO’ MUSIC PROPERTIES.
WORK WITH US & WE’LL GIVE YOU SOMETHING TO SAY. LOUDLY.
AND WE’LL STAGE A LONG-TERM, UNIQUE AND OWNABLE BRAND PROPERTY
THAT DELIVERS AGAINST CLEAR MARKETING METRICS.

3. A WALK IN THE
PARK IT AIN’T
It requires a blend of different skills – and that is what our
team is built to deliver, a unique combination of the right
skills and experience to build and activate a distinctive and
long-term music platform that will operate 360-degrees
across channels to deliver tangible results
Neon – Integrated campaign creation and delivery
Pitch & Sync – Artist and music industry experts
Jeff Macdonald - Brand expert (and architect of the
Bacardi B-Live music platform)
Three sets of skills combining to: Plan, Create,
and Evaluate
Building a winning music platform and
executing it effectively, is not that simple

4. WE WON’T GIVE YOU
• An existing property with a brand logo slapped on it
• Something indistinguishable from lots of other branded music properties
• A concept that consumers enjoy but can’t quite remember exactly which brand created it
• Something that your brand cannot own over the long term
• One hit wonders that excite for a few minutes / hours and then fades into distant memory
• Something that does not deliver against very clear and agreed marketing objectives (and
at a sensible cost per contact)

5. BUT YOU WILL GET
• A concept built from scratch to meet your
specific marketing objectives
• An idea that brings your core brand values / POV
to life
• An idea that provides your target consumer with
genuine value that they cannot ignore
• A fully integrated solution built to connect with
the target consumers’ lives frequently enough to
build real engagement
• A long-term plan to develop a lasting music
legacy, with clear stages and objectives for each
planning period
• A balanced blend of Brand, Music and Integrated
Marketing expertise and experience to make sure
that the platform delivers fully

6. WHO WE ARE
INTEGRATED SKILL SET & SOFT DRINKS EXPERIENCE
Coming from a larger agency with specialist subdivisions makes our team focus on the
overarching IDEA, that will engage consumers and trade, and be campaign-able across all the
channels and touch points that we need to activate.
We have worked with many of the leading brands to deliver memorable an effective campaigns.
Coca-Cola Enterprises was a large client for 12 years. We worked on Coke & Music, and
campaigns for Energade and Burn energy drinks.
Integrated capabilities cover:
- Campaign Strategy and Planning
- Creative design and copy
- Advertising and Comms
- Media planning / partnerships
- Digital, social media, content
- LIVE experiential / sampling
- Promotional / shopper
Part of Crown Business Communications: T/over £6M, 40 staff.

7. WHO WE ARE
PITCH & SYNC
• Music business experts who bring together artists and brands to create credible and compelling music
related campaigns - integrated multi-channel campaigns, music and talent sourcing, bespoke composition
and sound design
• With over 15 years hands on experience working for and with record labels, publishers, event promoters,
live agents and artist managers (such as Warner, EMI, Sony, Ministry of Sound, Moving Shadow, Wall of Sound,
BMG,Kobalt, Fabric, 333, Tap Management, Big Life and CMO) means that we are personally connected to all
the key individuals, companies, movers and shakers in the business - and know how this complex business
works
• Independent and not affiliated with any particular rights or stake holder so able to secure the best talent
and right solution for each project
• Have worked with major global brands across multiple sectors
• Recent projects have involved talent such as Lana Del Rey, Del La
Soul, Paul Epworth, Paulo Nutini, Groove Armada, Amon Tobin, Phantogram,
Steve Mason, Scissor Sisters, Clams Casino, Hot Chip and Metronomy.
• P&S take music seriously
• It’s company policy to attend a minimum of 3 live shows a month. Staff have a gig allowance to
encourage live new music discovery
• P&S publish a free weekly Tracks Of The Week service which has
become a highly regarded music tipping source.
• Earlier this year, P&S started shooting a series of music videos from their offices in Shoreditch: http://
www.youtube.com/shuttersessions

8. CASE STUDY 1
• One
of
the
largest
global
music
proper4es
of
the
past
decade
• Built
to
communicate
the
core
brand
idea
(Taste
of
Life
–
that
comes
from
exci4ng
mixes),
drive
consumer
engagement
and
improved
affinity
and
considera4on
• Covered
25
markets,
300
events,
1,500
ar4sts
delivering
0.5m
direct
/
150m
indirect
contacts
• Mul4-­‐channel
-­‐
live
events,
ar4st
partnerships,
exclusive
video
and
music
content,
syndicated
radio
show,
online
micro
site,
PR
• Innova4on
at
heart
of
the
property
–
many
firsts
including
ar4st
crea4ve
directors,
mobile
radio
sta4on,
brand
record
label,
music
downloads
and
streaming,
ar4st
recording
deal
(Groove
Armada)
https://
www.youtube.com/
watch?v=5tTLrEgc-YE

9. • Strong
posi+ve
WOM
(65-­‐75%*)
amongst
a;endees
• But
crucially,
developed
a
highly
cost
effec+ve
CPC
model
through
effec+ve
amplifica+on
of
events
via
indirect
ac+vity
(WOM,
PR,
digital)
–
cost
per
indirect
contact
$0.10
per
consumer**
• And
amongst
the
larger,
indirect
audience:
• Established
strong
brand
associa+on
with
music
–
41-­‐71%*
across
lead
markets
• Grew
brand
affinity
(+10
pp***)
and
considera+on
(+15
pp***)
*
range
of
results
across
lead
markets
of
US,UK,
Spain
and
Germany
**
costs
based
on
German
campaign
example
***
weighted
global
score
based
on
lead
markets
of
US,UK,
Spain
and
Germany

10. A
campaign
to
drive
awareness
of
Glenfiddich
beyond
its
usual
trade
press
amongst
its
target.
P&S
selected
Richard
Hawley,
an
arAst,
who
was
not
only
on
brand
but
also
a
mouth
piece
who
passionately
arAculated
the
brands
heritage
through
music
and
consequently
PR.
3
bespoke
songs
were
wriEen
at
the
DisAllery,
released
exclusively
by
Glenfiddich
which
were
played
live
at
an
inAmate
show
in
London.
StaAsAcs
Total
pieces
of
coverage:
88
Total
circulaAon:
4,772,732,519
Total
reach:
4,774,685,224
Message
Pull
Through
98%
includes
the
brand
name
81%
includes
link
to
website
78%
includes
pioneering
messaging
91%
includes
branded
images
CASE STUDY 2
h;p://www.youtube.com/watch?
v=Ko0pwrI7I8M&feature=youtu.be

12. CASE STUDY 3
Neon
were
selected
by
Sanyo
Japan
to
promote
XacA
dual
HD
cameras
across
7
key
markets.
The
brief
required:
CreaAve
proposiAon
that
would
endure
for
subsequent
product
launches,
and
appeal
to
a
wide
range
of
target
audience
groups
InternaAonal
media
partner
Recruit
Key
Influencers
to
create
and
share
content
AdverAsing:
Press
and
on
line
ExperienAal
scooter
tour,
blog
and
PR
:http://www.youtube.com/
watch?
feature=player_embedded&
v=aEr5PZdyaNc

13. Nick
Cunningham
MD
–
Neon
Has
25
years
of
experience
working
on
top
brands.
Previously
MD
Group
Development
at
Dynamo,
and
MAA
Board
Director.
He
was
approached
by
Crown
Business
CommunicaAons
to
start
Neon
in
2009.
So_
drinks
experience
totals
10
years
working
on
CCE
drinks
across
all
channels.
Phil
Pawsey
Crea8ve
Director
Previously
CreaAve
Director
of
Wax
CommunicaAons.
Winner
of
many
industry
awards
including
Best
Integrated
Campaign
MAA
Awards.
A
wealth
of
experience
in
FMCG,
retail,
electronics
and
finance
across
all
markeAng
disciplines.
Jeff
Macdonald
Exec
Planning
Director
Jeff
has
over
20
years
markeAng
experience,
working
on
some
of
the
world’s
largest
brands
such
as
Nokia,
Bacardi
and
Nestle.
As
Global
Brand
Director
for
Bacardi,
he
built
the
global
music
property
Bacardi
B-­‐Live.
A
passionate
brand
builder
with
experAse
in
brand
idenAty
and
posiAoning,
campaign
development,
acAvaAon
strategy
and
innovaAon.
Alex
Lavery
Crea8ve
Director
P&S
Alex
won
the
BriAsh
Council’s
Young
CreaAve
Entrepreneur
Award
for
Music.
P&S
work
has
won
D&AD,
Music
Week
&
Media
&
MarkeAng
awards.
Outside
of
P&S,
Alex
has
taken
the
gamble
with
his
own
money
signing
bands
he
passionately
believes
in.
P&S
are
proud
to
retain
respect
and
credibility
in
the
music
industry
and
conAnue
to
grow
brand
clients
and
a
porgolio
of
work
to
be
proud
of.
Hugh
Taylor
Head
of
Digital
Hugh
has
worked
in
MarkeAng
for
over
20
years
and
heads
up
a
great
digital
team.
They
are
responsible
for
technical
spec,
build
and
delivery
of
all
our
digital
work.
Having
this
resource
based
in
the
same
office
has
been
a
huge
benefit
,
saving
cost
and
increasing
efficiency.
THE LINE UP

14. IN A NUTSHELL
• We are passionate about music and what it can
offer to brands
• But we are also passionate about delivering
tangible results from music activity
• And our collective experience in this area tells
us not to offer you the same-old, typical agency
solution
• Because that will give you the same-old, typical
music solution which will be sub-optimal
• Instead, we are deliberately tailor-made
to deliver the 3 essential elements of a
winning brand music platform – clear
brand identity + strong music credibility
+ integrated marketing executional
excellence
• So, let’s make some noise together