2. My name is... My team is...
Me My favorite toy when I was 5 was...
This weekend I want to...
My purpose is...
My intention is... MM
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My buddy’s name is I am going to support my buddy by...
3. Spiral 0 What were you born to
do? What is your reason
Purpose for existing? What special
sauce do you bring to any
situation? Where do you
serve best?
When are you most in
Essence your element? When
have you resonated
with the best part of
human nature? What
have you learnt on
your journey to teach
others?
Human Nature
So what is the point
of human existence?
Why are we here?
What are we born to
do?
Cosmology
How do you see the
nature of reality?
How is the cosmos
structured?
4. Spiral 1
What is your focused
Intention strategic intent? What
(emerging) need do
you want to solve in
the next 2-3 years?
Harnessing these, what
is your vision for a
Vision & better world in 5-7
Values years time in the
context of the world’s
problems? What 4
qualities do you value
most in this vision?
Skills & Talents With this purpose in
mind, what value do
you offer the world -
unique skills,
experiences, talents
and capacities? Where
do you have
Purpose virtuosity?
What is your reason
for existing? What
special sauce do you
bring to any
situation? Where do
you serve best?
5. Myth Busting
Breakthrough
Lack of empowerment The Problem Proposition
leading to unemployment, WECREATE Toolkit
under-achievement, stress
etc.
It is too costly to scale Breakthrough Peer to peer leadership
empowerment Conventional Opportunity
training / coaching to frameworks
Explanation
those in need
To scale we need to
Breakthrough Given the right tools,
train millions of Mindset peers can empower
empowerment Conventional
Mindset each other
professionals
Experts We are all
(professionals) Breakthrough experts at
vs. Users Conventions / Insights human
Assumptions development
6. Myth Busting
Breakthrough
The Problem Proposition
Breakthrough
Conventional Idea
Explanation
Breakthrough
Conventional Mindset
Mindset
Breakthrough
Conventions / Insights
6
Assumptions
8. The Elevating Pitch
For , who needs or desires
but ,
is a that .
Unlike , the offering
so .
8
9. Breakthrough Concept
What is the problem (in human terms)?
What are the root causes of the problem? How could you increase accessibility, What are the key sweet spots in the system
availability, usability or enjoyability of that must be targeted beyond simply the
existing value propositions which meet value proposition?
the need?
Which vested interests, influencers and
What are the myths or conventions What would you have to deliver less of
power players could become
underlying these? to create more scale or accessibility?
collaborators in creating positive
How could users deliver some or all of
transformation?
the value proposition?
What is the win win win for ensuring
What are the breakthrough insights? What is the breakthrough idea?
this happens?
What is the key breakthrough proposition? For Who; What; How; When?
9
10. Spiral 2 What it is product /
service and what it
Breakthrough will do? How will
Proposition people use it? What is
its form, function and
features?
Breakthrough What would
Idea transform the system
at scale?
What do you know
Breakthrough about the space that
Insights is unique and runs
contrary to your
competitors and
historical
convention?
Intention
What is your focused
and strategic intent?
What (emerging)
need do you want to
solve in the next 2-3
years? Why is it not
being solved by your
competitors?
10
11. Impact Model Canvas
Growth Systems Brand Strategy
What systems do we need to have in place to reach maximum scale? What people What over-arching and engaging story are we going to tell to engage people? How do
structures do we need to service this delivery model? How can we deploy these over we appeal to heard, heart and hand in a distinctive and authentic way How are we
time to achieve our goals? going to start and maintain conversations?
Culture & Collaboration Actions Value Channels Users Locality
Character Proposition Distribution &
Marketing
What Activities do our For whom are we creating What is the local context?
Value Propositions Through which Channels are value? What needs are we What impacts user beliefs,
require? Our Delivery we going to reach and keep focused on relieving? What values and behaviors?
Channels? Our Fundraising in communication with our problems are we helping to What are existing
Who are our key Strategy? Our Growth users? Which ones work solve? behaviours & cultural codes
How do people have to collaborators without Strategy? What do we have best? Which ones are most we can tap into or piggy-
behave during ‘business as which we could not achieve to do to keep our cost-efficient? How are we back on?
usual’ to deliver on the our strategy? What power collaboration and networks What value do we deliver integrating them with user
Activities, Resources & players can we bring on intact? Our culture to the user? What benefits habits? How can we reach
Partnerships? How does board to deliver change at healthy? are we making more scale?
this connect with our scale? Which Resources accessible, usable or
values, vision and org and Activities do they enjoyable? How is this
different from our
intent? What ownership
structures do you need to
bring? What are their
motivations for ‘competitors’? What are Channels Funders Globe
ensure congruence and collabortion? What could Resources the mission-critical
elements of the user
Funding & Advocacy
maximize impact? get in the way?
experience? What is the global context
What Resources (stuff, Through which Channels are within which we are
people, infrastructure) does we going to reach and keep Who are our most working? What impacts
out Value Proposition in communication with our important donors and potential and current
require? Our Delivery donors and policy makers? funders? What needs are donor beliefs, values and
Channels? Our Funding Which ones work best? they focused on meeting? behaviors?
Channels? Our Which ones are most cost-
Fundraising Strategy? Our efficient? How are we
Growth Strategy? Our integrating them with user
partnerships? habits? How can we reach
scale?
People, Planet, Financial Costs Revenue Streams & Pricing People, Planet, Play Impacts
Play Costs
What are our revenue streams? What prices are we What outcomes do we value most for our target users?
What are the most important costs inherent in our
charging? What value are our funders / donors / users What behaviours and beliefs do we want to change?
What social and delivery model? Which Key Resources are most
really willing to pay? How much does each Revenue How can we measure these accurately and cost-
environmental costs are a expensive? Which Key Activities are most expensive?
Stream contribute to overall revenues? What is break-even effectively? Is there a way to include measurement
direct or indirect outcome of What do we need to invest in to ensure our purpose is
target? within the user experience?
our Key Activities and Key achieved?
Resources? How can we
mitigate against this?
12. Impact Model Canvas
Growth Systems Brand Strategy
Culture & Collaborations Actions Value Channels Users Locality
Character Proposition
Distribution &
Marketing
Channels Funders Globe
Resources Funding & Advocacy
People, Planet, Financial Costs Revenue Streams & Pricing People, Planet, Play Impacts
Play Costs
12
13. Spiral 3 How will value be
delivered and scaled?
MVP Scale Model What assumptions
have you made about
this?
What positive service
People Planet will you deliver for
Play Model society, the
environment and the
flourishing of the
team?
What are all the
Revenue Model funding and revenue
streams? How can
you leverage your
value / assets? Who
will you charge and
how much?
Disruptive
Proposition
What it is product /
service and what it
will do?
Prototype
13
14. Impact Story
STAGE FOCUS KEY QUESTIONS THE PROJECT
What is the problem or need? What is your
intention around it? How many people
THE PROBLEM, have it? What are the most shocking facts
THE NEED OR and figures? Can you tell us about one
DESIRE AND WHY person who is suffering? How does that feel
IT IS IMPORTANT deep within you? Why might this resonate
CONNECTION
1 IN HUMAN TERMS with many more people? Why should we
FOR YOU & A listen to you? Why are you involved? How
FLOURISHING does it impact you? What is at stake for
SOCIETY you? What are your past successes that
relate to this issue? What is the headline
keeping us listening?
WHY CURRENT OR
PREVIOUS What has already been thought of that has
SOLUTIONS HAVE failed? What already exists but is not
FAILED TO SOLVE available, usable or enjoyable enough for a
CONTEXT mass solution? Where have all your
2 THE PROBLEM ‘competitors’ got to? What models of
WITHIN THE change have been applied (and where have
CULTURAL they gone wrong)?
CONTEXT
THE ASSUMPTIONS, What are the underlying assumptions that
BELIEFS AND MYTHS originate the problem? What are the things
ABOUT HUMAN everyone thinks that are actually the root
CONVENTIONS NATURE & THE causes of the problem? What are the key
3 WORLD THAT reason’s that other people’s models do not
ORIGINATE THE work? What part of the current story is no
PROBLEM longer working?
THE INSIGHTS,
CREATIVE LEAPS & How do you see things differently? What is
CONSCIOUSNESS SHIFT BREAKTHROUGH your insight into human nature or the
4 THINKING OF THE world that opens up a new possibility?
TEAM What is your epiphany?
What is the essence of your idea or project
(or the question you want to investigate /
answer)? What, for who, when, where?
THE SOLUTION
How is it designed to work for real-people?
DESIGN & ITS
How will they use it? How can it be
CONCEPT BUSINESS &
5 sustainable? Scaleable? What is a
DELIVERY MODELS &
prototype and MVP for the concept?
ROADMAP
Longer term, what is the roadmap for
seizing the opportunity?
What is the purpose of the project or
enterprise? Who is the team that has
THE PURPOSE, conviction to execute? What is the desired
CONVICTION VISION & STRATEGY state of the system according to your
6 FOR EXECUTION vision? What are you resolved to do as
specific operating and brand / fundraising
strategies to get there?
How does it, or could it, have an impact?
What analogies or parallels can you draw
THE DESIRED STATE on to demonstrate it? How will you
ALONG WITH measure this impact? What new behaviors
QUADRUPLE and patterns do you hope to create? How
CONCRETE BOTTOM-LINE does this bring about the preferred state of
7 IMPACT IMPACT MEASURES the system in your vision? What other
INCLUDING NEW impacts do you expect? What is the size of
BEHAVIORS & pie and the slice of pie? How can you bring
PATTERNS CREATED it to life in words or images? What do you
want from the listener? What is the call to
action?
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