LOCAL GOV ASSOCIATION

@NICKWECREATE

SWITCH ON
CREATE RADICALLY BETTER FUTURES THROUGH
BREAKTHROUGH INNOVATION & BREAKTHROUGH
LEADERSHIP

NICK JANKEL, WECREATE
LGA
NOV 2012

wecreate worldwide
is a consultancy delivering social &
sustainable innovation and
amplifying ethical enterprise

GLOBAL LEADERS ACADEMY
designs and delivers programmes that
catalyse continuous breakthroughs in the
lives of leaders and the wider systems
they touch

NICK JANKEL
Coaching, writing, TV presenting, practical
philosophy, multi-media thriving tools

WHERE WE HAVE DONE IT

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ZERO IDEA
HOW TO CREATE, SUSTAIN OR GUIDE PROJECTS
THAT INNOVATE & CREATE IMPACT

HOW TO LEAD MYSELF & OTHERS AND GENERATE
PERSONAL & COLLECTIVE THRIVING

PURPOSE
TO PROVIDE THE TOOLS OF LEADERSHIP &
INNOVATION WHERE THEY CAN MAKE MOST
IMPACT
TO BUILD A RADICALLY MORE THRIVING WORLD

SWITCHED ON LEADERSHIP

BREAKTHROUGH

© Wecreate 201


BREAKTHROUGH

© Wecreate 2012

“If I had not been in prison I would not
have been able to achieve the most
diﬃcult task in life, and that is changing
yourself... Prison itself is a tremendous
education in the need for patience and
perseverance. It is above all a test of
one's commitment.”
NELSON MANDELA

“He was a bold man that ﬁrst ate
an oyster.”

JONATHAN SWIFT

‘Switched on’ innovators
and leaders are either
delusional or visionary.

Whichever way, they see
breakthroughs that no-
one else can see and
make them happen.


Bmusic
BREAKTHROUGH

© Wecreate 201


Cubism
BREAKTHROUGH

© Wecreate 201

BRAIN DRIVEN BY DOPAMINE TO FIND
PATTERNS EVERYWHERE

HUMANS
ABHOR A VACUUM OF MEANING

PATTERNS
ARE HOW WE CREATE ORDER IN A WORLD
THAT IS OFTEN CHAOTIC

EASY
TO FOCUS ON THE PROBLEM PATTERNS

AT THE EXPENSE OF SEEKING OUT NEW
PATTERNS, THE INNOVATIONS

TIMES
OF RAPID CHANGE
WHERE NEW PATTERNS ARE FORMING AND
REFORMING

1
BILLION
CONTENT PIECES ADDED TO FACEBOOK

70,000
HOURS
YOUTUBE VIDEOS UPLOADED

3
VIDEOS
BEING WATCHED PER GLOBAL INTERNET

18
MILLION 30 MILLION FOLLOWERS

FOLLOWERS OF LADY GAGA

NO
DEMOCRACY IN EGYPT OR TUNISIA

NOBODY
HAD HEARD OF QUANTITATIVE EASING OR
LEHMAN BROTHERS

NEVER
BEEN A BLACK PRESIDENT OR OPENLY GAY
SENATOR

CHANGE
IS BUILT INTO EVERY LEVEL OF THE UNIVERSE

FROM
ELECTRONS IN EVERY ATOM...

TO EVOLUTION OF SPECIES & GALAXIES

CHANGE
IS THE PREREQUISITE FOR ALL LIFE & ALL
CREATIVITY

DEATH
IS STASIS (EQUILIBRIUM)

HEALTHY COMPLEX SYSTEMS ARE
ADAPTIVE, IN ‘DYNAMIC NON-EQUILIBRIUM’

‘Switched on’ leaders
know that change is
inevitable and welcome.

Crucially it creates the
space necessary for new
innovations to emerge.

DEFINITION
THE IMPACTFUL LEVERAGE OF IDEAS &
IMAGINATION

LEVERAGING CHANGE FOR GOOD

5 MILLENNIA
100 WATTS / DAY + 10 TOOLS
10
10,000 WATTS / DAY + 10 TOOLS

INNOVATION
HAPPENS FASTEST IN SPACES WHERE CHANGE IS
OCCURING

FERTILE
MEDICI FLORENCE vs. PAPAL ROME
DEMOCRATIC ENGLAND VS. TSARIST RUSSIA
SILICON VALLEY vs. SAUDI ARABIA
ONLINE vs. OXFORD UNIVERSITY CLASSICS DEPT.

“Creativity is at the edge of
chaos.”

ROBERT BILDER, TENNENBAUM CENTER FOR THE
BIOLOGY OF CREATIVITY

EDGE
OF CHAOS IS WHERE NEW IDEAS IN NATURE &
CULTURE ARE BORN

KIDS LIVE AT THE
EDGE OF CHAOS

Vegetable Peel Soup Recipe -
Ingredients:

1. 1/2 cup carrot Peels
2. 1/2 cup cucumber peels
3. 1/2 cup ridged gourd peels
4. 1/4 cup potato peels
5. 1 tsp corn flour
6. Pinch of sugar
7. Salt to taste
8. Pepper powder as per taste
9. Water as per requirement

Source: http://www.boldsky.com/cookery/soups-snacks-drinks/vegetarian-soup/vegetable-peel-soup-recipe-250211-aid0111.html

ORDER

EDGE OF
CHAOS

DISORDER

SWITCHED ON LEADERSHIPINNOVATION
BREAKTHROUGH
PREFERRED ORDER
CURRENT ORDER

BREAKTHROUGH
BREAKTHROUGH

© Wecreate 201

CHAOS

BREAK
WITH THE OLD PATTERNS / RULES TO
CREATE NEW ONES

“Sudden bursts of insight - the Aha! or
Eureka! moment - come when brain
activity abruptly shifts its focus. The
almost ecstatic sense that makes us
cry “I see!” appears to come when the
brain is able to shunt aside immediate
or familiar visual inputs.”

MARK JUNG-BEEMAN'S LAB, NORTHWESTERN,
EDGE.ORG

THE MYTH
BREAKTHROUGH LEADERSHIP &
INNOVATION IS ABOUT “GETTING” NEW
IDEAS / CONCEPTS

“It turns out that the ability
to stop oneself from
thinking something is
central to creativity.”

SCIENTIFIC AMERICAN, 2012

THE TRUTH
LETTING GO OF THE OLD PATTERNS THAT
BLOCK BREAKTHROUGH

“The diﬃculty lies not so much
in developing new ideas as in
escaping from old ones.”

JOHN MAYNARD KEYNES

DISCOVER
OUR INSIGHT INTO REALITY THAT FITS THIS
TIME, THIS PLACE, THIS LIFE

WITHOUT LOSING OTHERS... OR GETTING
LOST DOWN IT OURSELVES

BREAKTHROUGH

THE EXTENT OF
THE BREAKTHROUGH
DEPENDS ON HOW
DEEP WE ARE WILLING
TO GO INTO WHAT IS
POSSIBLE

BREAKTHROUGH
BREAKTHROUGH

© Wecreate 201

BREAKTHROUGH

BREAKTHROUGH
BREAKTHROUGH

© Wecreate 201

“Jump to an answer - you might as
well jump to the river.”

RUSSIAN PROVERB

74

THE BREAKTHROUGH SWITCH

Breakthrough Opportunity

What kind of headline ideas could
Problem seize this opportunity?
What is the problem, in human terms?

Breakthrough Proposition

What proposition emerges from this
Proposition
insight?
What is the current proposition that results in
the current proposition that results
in this problem?
this probelm?

Breakthrough Insight

What is a more insightful, future-positive
Assumptions
belief?
What do we have to believe to generate
and validate this proposition?
BREAKTHROUGH

© wecreate 2012

‘Switched on’ people are
willing to let go of their
most cherished beliefs...

In order to purposefully
explore breakthrough
ideas that can generate
radical impact.

ORGS
DESIGNED FOR CONTROL IN STABLE &
PREDICTABLE ENVIRONMENTS

WIRED TO RESIST CREATIVITY IN FAVOUR OF
EFFICIENCY

POWER
SUCCEEDED WITH THE OLD RULES

VESTED IN MAINTAINING STATUS QUO &
RESISTING CHANGE

WORLD
CHANGES, ORGS HAVE TO CHANGE WITH IT

LEADERS HAVE TO USHER IT IN

DISTINCT
MANAGE: CONTROL, HANDLE, TOLERATE

LEAD: ENGAGE, EMPOWER, ENABLE

“We were all born leaders;
that is, until we were sent to
school and taught to be
managed and to manage.”
DEE HOCK, FOUNDER & CEO, VISA

TRAINED
NOT TO QUESTION AUTHORITY / EXPERIENCE
NOT TO RESPECT THE MAVERICKS / OUTSIDERS
NOT TO CHALLENGE RECEIVED WISDOM
NOT TO DO THINGS DIFFERENTLY
NOT TO EMBRACE AMBIGUITY

LEAD
OUR SELF, OUR PEERS, OUR BOSSES, OUR
ORGS, THE SYSTEM
TO CATALYSE & DELIVER BREAKTHROUGHS
IN OURSELVES & THE WIDER SYSTEM SO
THAT ALL THRIVE

WIRED
TO SURVIVE (FIGHT, FLIGHT, FREEZE) AT ALL
COSTS

“Nothing will stop you
being creative so eﬀectively
as the fear of making a
mistake.”
JOHN CLEESE

SWITCHED OFF LEADERSHIP

Closed hand
Fist / flight
OFF

REACT
=
Closed minded = RETREAT
OFF Assume solutions
REPEAT
Closed hearted
Fearful / judgmental
OFF

WIRED
TO SURVIVE (FIGHT, FLIGHT, FREEZE) AT ALL
COSTS

ALTHOUGH OUR ORGANISM HAS EQUAL
CAPACITIES TO THRIVE (CREATE, INNOVATE,
COLLABORATE)


ON Open handed
Create, build, hold
space, soothe

Open minded
ON Challenge = CREATE
=
assumptions, seek
COLLABORATE
CONTRIBUTE
possibility, learn at
edges
ON Open hearted
Intuitive, trusting, © wecreate 2012

connected

OPEN
STAY OPEN IN FACE OF FEAR, UNCERTAINTY,
CRITICISM, BEING SIDE-TRACKED

CONNECTED
NETWORKED, REACHING OUT, WIDE CIRCLES

“The real lesson: Chance
favors the connected mind.”

STEVEN JOHNSON, WHERE GOOD IDEAS COME
FROM

LEADERSHIP
OPEN HAND, HEAD & HEART

97


Proactivity
What can I do right now to serve those most needing support
and ensure this problem does not happen again?
Problems
What is the problem I perceive right now? Am I prepared Switch On -
and stop reacting, start observing and follow it to its origins?
Possibility
With this purpose, what kind of ideas and opportunities come
to me to solve this problem positively?

Patterns Purpose

What pattern is being triggered now that causes this to be a problem With this passion, what is my focused purpose in this situation?
for me? Is it familiar to me? How does my mind and body react?

Power
Passion
With this peace, what am I passionate about inspiring or
enabling more of in the world around me?
Pain
What (painful) beliefs and assumptions do I have about myself and
the world that underpin this pattern?
What causes me to believe in these assumptions? What scares me Peace
most in these moments?
What memories do I associate with these beliefs? How can I reconnect with who I truly am and heal the pain
BREAKTHROUGH right now?
From this sense of peace and openness what do I truly believe
about myself and the world?

Presence © Wecreate 2012

SUSTAIN
HEART PROVIDES RESILIENCE IN THE FACE OF
INEVITABLE CHAOS

EMBRACE
CHAOS TO FIND & SEIZE OPPORTUNITIES FOR
INNOVATION AND IMPACT

THRIVE
NOT DESPITE OF CHANGE, BUT BECAUSE OF IT

SWITCH ON
PURPOSEFULLY REWIRE OURSELVES & OUR
ORGS TO STAY OPEN TO POSSIBILITIES WITHIN
THE CHALLENGES OF CHANGE

Switched on leaders
trust that problems are
breakthroughs waiting
to be found.

They stay open in the
face of chaos, criticism
and conﬂict.

CHOICE IS TO RIDE
THE WAVE OR BE
SUNK BY IT

“The key to success is ﬁguring
out where is the edge? And how
do I stay the right distance from
the edge?”

RAY DALIO, FOUNDER, BRIDGEWATER (LARGEST
AND MOST SUCCESSFUL HEDGE FUND IN THE
WORLD)

FALLING
IS INEVITABLE ON THE EDGE

OFTEN IT HURTS SO MUCH WE DON’T WANT TO
GET UP AND TRY AGAIN

“I have not failed 700 times. I have
not failed once. I have succeeded in
proving that those 700 ways will not
work. When I have eliminated the
ways that will not work, I will ﬁnd the
way that will work.”

THOMAS EDISON, NEW YORK TIMES 1847

ONE
LEADER, COUNCIL OR STATE CANNOT
ACHIEVE THEIR AMBITIONS ALONE

“If you want to go fast,
go alone. If you want to
go far, go with a group.”

AFRICAN PROVERB

CO-LAB
COLLABORATIVE LAB FOR BREAKTHROUGH
SOCIAL INNOVATION

COACHING
IS KEY TO LEARNING (FROM EACH FALL) AND
AVOIDING FALLS OTHERS HAVE LEARNT FROM

STAYING OPEN / COACHABLE

The pioneering
creative leadership
& collaboration
coaching
programme

Seeing new patterns (that nobody else
can see) is the key to breakthrough
innovation.
When we let go of old patterns, beliefs
and behaviours we allow
breakthroughs to occur.
The edge of chaos, where change is
bubbling, is the best place to do this.
To deliver and sustain breakthroughs in
the real world we must lead with heart,
head and hands.
Together, everything is possible.

SIGN UP
INSIGHTS, IDEAS, OPEN COURSES ETC

“The important thing is
this: to be able at any
moment to sacriﬁce
what we are for what we
could become.”
CHARLES DUBOIS

“Innovation distinguishes
between a leader and a
follower.”

STEVE JOBS

CONNECT
WECREATEWORLDWIDE.COM: innovation
consulting & training
GLOBAL LEADERS ACADEMY.COM: leadership
development, peer coaching programmes, coaching
circles, org design
NICKJANKEL.COM: life coaching; workshops; books

@NICKWECREATE

SWITCH ON
CREATE RADICALLY BETTER FUTURES THROUGH
BREAKTHROUGH INNOVATION & BREAKTHROUGH
LEADERSHIP

WORKSHOP

WHAT ATTRACTS YOU MOST TO THIS
SESSION?

HOW DOES THIS TOPIC CONNECT WITH
YOUR GOALS & AMBITIONS?

IMPACTFUL
LEVERAGE OF IDEAS & IMAGINATION

“The German triumph was
essentially a triumph of
intellect.”

MARC BLOCH

WHAT IS A BREAKTHROUGH INNOVATION IN
YOUR WORLD?

BREAKTHROUGH
SOCIAL INNOVATION
Deﬁnition: The impactful leverage of ideas
for social good in a manner that
permanently disappears or massively
reduces a major social problem

BREAKTHROUGH SOCIAL

INNOVATION
WE FOCUS ON CREATING PROPOSITIONS THAT
DELIVER AS MANY OF THESE AS POSSIBLE:
SOCIAL (ALLEVIATES A SOCIAL PROBLEM IN SOME WAY) ✓
SUSTAINABLE (IMPLEMENTED SUSTAINABLY INTO THE FUTURE) ✓
SYSTEMIC (TACKLES ROOT ISSUES NOT JUST SYMPTOMS) ✓
SCALEABLE (DESIGNED FOR MILLIONS VS. HUNDREDS) ✓
SELF-ORGANISING (CITIZENS/ USERS PARTICIPATE - DRIVES ✓
AMBASSADORSHIP, UPTAKE & SCALE)

MAXIMISING POSITIVE

IMPACT
MEASURED ON THE QUADRUPLE BOTTOM LINE:

PROFIT POSITIVE RETURNS FOR SHAREHOLDERS ✓
PEOPLE POSITIVE IMPACT ON CITIZENS ✓
PLANET POSITIVE OR MITIGATED IMPACT ON THE ENVIRONMENT ✓
PURPOSE POSITIVE IMPACT ON THE QUALITY OF LIFE AND SENSE ✓
OF MEANING OF EMPLOYEES & DELIVERY PARTNERS

SKETCH A DINING TABLE

SKETCH AN ELECTRIC HEATER

SKETCH A GOLF-BALL SHAKER

CREATE
A RADICALLY BETTER FUTURE

CURRENT
ORG DRIVEN BY OLD RULES

CURRENT
LEADERS SUCCEEDED WITH THE OLD RULES

VESTED
INTERESTS MAINTAIN STATUS QUO & RESIST
CHANGE

POWER
OFTEN CAN’T OR WON’T SEE THE FUTURE

THE WORLD’S
LARGEST
COMPANY 28
YEARS LATER

BREAKTHROUGH
INNOVATIONS CHANGE THE RULES FOREVER

BY SWITCHING THE ASSUMPTIONS THAT
DRIVE THE SPACE

ASSUMPTION
PRISONERS HAVE SINNED
PUNISHMENT RESTORES GOOD BEHAVIOUR
CONTROL IS KEY
MENIAL WORK IS BEST THEY ARE GOOD FOR
INVESTING IN THEIR TALENTS IS A WASTE
THEY ARE NOT DESERVING

ASSUMPTION
PRISONERS CAN BE THERE TO BE LEARN AND
RECOVER
THEY CAN CONTRIBUTE TO MEANINGFUL WORK
INVESTING IN THEIR TALENTS IS A PRIMARY
WAY TO STOP THEM REOFFENDING

SOLUTION
A PRISONERS-RUN FINE DINING RESTAURANT
THAT PREPARES THEM FOR THE RIGOROUS
DEMANDS OF REAL-WORLD CATERING
INDUSTRY AND GETS THEM INTO JOBS THAT
PREVENTS THEM RETURNING

IMPACT
150 GRADUATES
25% NEVER HAD A JOB
70% TO 20% REOFFENDING RATE
12,000 VISITORS
£64 MILLION SAVING

PROBLEMS CANNOT BE SOLVED BY THE
SAME LEVEL OF CONSCIOUSNESS THAT
CREATED THEM.

ALBERT EINSTEIN

MODELS
ALL ARE PREMISED ON ASSUMPTIONS

STATUS QUO
MAINTAINED BY OUTDATED ASSUMPTIONS

ASSUMPTIONS
HELP WITH SURVIVING

ASSUMPTIONS
SHAPE OUR SUCCESS AND DELINEATE OUR
FAILURE

SWITCH
OUR ASSUMPTIONS

IF WE CAN SEE THEM!

SURFACE
ASSUMPTIONS, BIASES, BELIEFS

SHARE AN ASSUMPTION THAT NO LONGER
SERVES YOU AS A LEADER

EASY...?
IF IT WAS, EVERYONE WOULD BE DOING IT!

168


What is our / my purpose? Breakthrough Opportunity



Proposition
insight?
in this problem?
this probelm?


Assumptions
belief?
BREAKTHROUGH

© wecreate 2012

169

A BILLION PEOPLE DO NOT
HAVE CLEAN WATER -
CHOLERA EPIDEMICS KILL
HUNDREDS OF THOUSANDS

CHOLERA

What kind of headline ideas could seize this opportunity?

Problem
The Folded Sari
A billion people do not have clean
water - cholera epidemics kill
hundreds of thousands.
What proposition maximises accessibility, usability and enjoyability?

Proposition
Focus investment on empowering and enabling
What is the current proposition [product offer, business model, people (with media tools, comms etc) to use it in
org process] that leads to this problem?
new ways to increase health - virally.
Raise money to buy and deliver
equipment (drill boreholes, pumps,
lifestraws) to provide water. More
investment needed to maintain Breakthrough Insight
technology. What is a more powerful, liberating and abundant view of
human nature /life?
Assumptions
What do we have to believe to generate and validate this proposition?
Existing equipment - the sari - can be re-
purposed to solve problems.
New things / technology is the best way to solve The people welcome empowerment.
problems.
Money solves problems.
BREAKTHROUGH
The people need help.
.

© wecreate 2012

171

99% OF MICROBES FILTERED
50% REDUCTION IN CHOLERA
70% STILL FILTERING 5
YEARS LATER + VIRAL
SPREAD

1 CHILD DIES
EVERY 5 SECONDS
FROM HUNGER-
RELATED CAUSES

CHILD MALNUTRITION


Problem
ShoktiDoi: The power yoghurt.
Children in Bangladesh's rural areas
are not getting enough nutrients to
survive

Proposition
Locals contribute raw materials (goat’s milk) and
What is the current proposition [product offer, business model, resources (workers, sales force). Industry redesigns
org process] that leads to this problem? brewing technology to make local, small scale
micro-breweries work (removing need for
refrigeration).
Dry food aid (live food needs refrigeration)
What is a more powerful, liberating and abundant view of
human nature /life?
Assumptions

Commercial solutions are not feasible, Poor people can be empowered to contribute to
scaleable or profitable in rural areas. Poor a successful win win win with industry.
people cannot take part in a globalised, Commercial solutions can be redesigned to fit
sustainable economy. BREAKTHROUGH BOP realities.

© wecreate 2012

IN 1983, ONLY
THOSE WHO
COULD USE A
COMMAND LINE
COULD USE A
COMPUTER

PERSONAL COMPUTING


Problem
What is the problem, in human terms? Think different with a Mac... (and its
ecosystem)

Everyday people are not buying or using
computers as much as they could.

Proposition
We design and sell ‘computers’ as creativity
What is the current proposition [product offer, business model, maximisers - they help people thrive.
org process] that leads to this problem?

We design and sell computers as productivity
maximers - they help businesses win. Breakthrough Insight
What is a more powerful, liberating and abundant view of
human nature /life?
Assumptions

Creativity is the goal of life. Technology can help
liberate us, empower us and inspire us.
Productivity is the goal of life. Technology
helps us be more productive cogs in the BREAKTHROUGH
business machine (growing profits, GDP etc.)

© wecreate 2012

WORK THROUGH THE BREAKTHROUGH
SWITCH

THEPROCESS
THE BREAKTHROUGH
180

INNOVATION PROCESS
Engage FINISH

Engage stakeholders - from users to funders - in the
project, bringing it to life to capture hearts and minds.
Innovation Intention START
Multi-platform storytelling across media / tech platforms
The strategic intent shared by the team. The appetite and distribution channels.
for risk, breakthrough and innovation. Interpreting Execute
the purpose of the organisation in the light of an accurate
insight into the real-world context we will innovate into. Implement the project in partnershp with stakeholders.
Use ‘continous beta’ - agile, iterative, emergent. Build
capacity of implementation team to deliver.
Share knowledge and learnings for future success.

Collaboration Architecture Strategy

Which current and future-focused stakeholders to invite into Testing and evolving the prototypes and business models.
the project for long-term engagement, effective implementation Developing business plans & business cases. Growth,
and maximum collective intelligence. E.g. Current users, scale and brand strategies.
funders, policy advisors, tehnical experts, lead users, positive
deviants etc. Who, when, how and why? Design

Developing product and service designs, user journeys,
Sense Making prototypes and pilots, business models, impact models,
impact metrics all centred around real human beings.
Deep and profound insight into the current system, the global
and local context; and real-world user beliefs, behaviours Ideation
and needs. Leverage of powerful tools such as scenario
planning, systems thinking, ethnographic research, Harnessing ideas from the team and crowd. Transforming
precedent proposition analysis and ‘The Breakthrough Switch’ BREAKTHROUGH
them into tight concepts. Pushing hard to seize maximum
- all tweaked for maximum innovation and impact. opportunities for impact.

© wecreate 2012

CONNECT
NICK@WECREATEWORLDWIDE.COM

WECREATEWORLDWIDE.COM: CONSULTING,
TRAINING, COACHING, ORG DESIGN
NICKJANKEL.COM: LIFE SWITCHED ON

INNOVATION
SEEING PROBLEMS
SWITCHING THEM INTO POSSIBILITIES

AND BRINGING THEM TO LIFE, NO MATTER WHAT

“Economist Raul Romer has
shown [that] economies grow
faster when there is more
innovation.”

JAMES SUROWIECKI

DISTINCTION
BOTTOM LINE GROWTH: LINEAR COST REDUCTIONS
PROVIDE SHORT-TERM, LIMITED GROWTH

TOP LINE GROWTH: NON-LINEAR INNOVATION FUELS
UNLIMITED & LONG-TERM IMPACT AND
RESPONSIVENESS TO CHANGE

INNOVATION
PROCESS
SYSTEMS
MINDSETS

CULTURE
IS KING

SOURCE: JOURNAL OF MARKETING / JUDGE INSTITUTE

“The hardest part of these
decisions was neither the
technological nor economic
transformations required. It was
changing the culture – the
mindset and instincts of hundreds
of thousands of people.”

LOUIS GERSTNER, CEO IBM

ORGS
WIRED TO RESIST CREATIVITY IN FAVOUR OF
EFFICIENCY & CONTROL

SOURCE: HBR, WHARTON SCHOOL OF MANAGEMENT

MORE STAFF, HIGHER SALARIES,
MORE TRAINING = MORE PROFIT

CULTURE
INCENTIVISE PAYROLL
SEE IMMEDIATE EFFECT OF REDUCED PAYROLL
COUNTERS TREND TO OUTSOURCING LABOUR TO
CUSTOMERS

“The culture, behaviors, processes,
measurements, rewards, and tolerance
for failure needed to drive operational
excellence are fundamentally diﬀerent
from those needed to create
innovation, which requires an emphasis
on exploration, invention and
experimentation.”

THE PHYSICS OF GROWTH

FAILURE
IS THE REALITY WITH INNOVATION

MINDSET
THE SECRET

STARTS WITH ME / YOU / US!

UK civil servants are “committed but
somewhat conservative” looking towards
senior managers rather than frontline
staﬀ for innovation.

STATE OF THE SERVICE REPORT

Users have to deal with the way it is - we
are doing our best in a time of cuts
How things are now is ﬁne - with a little
tweak
We don’t have the resources to innovate
If I innovate and fail, my job is on the line
We have enough on our plate today let
alone worrying about tomorrow
The world is changing in a predictable
way so we will get to that stuﬀ later

ORGS
DESIGNED FOR CONTROL IN STABLE &
PREDICTABLE ENVIRONMENTS TO MAXIMISE
EXECUTION
YET CHAOS REIGNS

CHAOS
AMBIGUITY
UNCERTAINTY
UNPREDICTABILITY

CHANGE
IS CHANGING
FAST, DISCONTINUOUS, PUNCTUATED,
ACCELERATED, PATCHY

THE PROCESS
203

BREAKTHROUGH INNOVATION PROCESS PREFERRED ORDER
Engage FINISH

CURRENT ORDER Engage stakeholders - from users to funders - in the
THE EXTENT OF capacity of implementation team to deliver.
THE BREAKTHROUGH Share knowledge and learnings for future success.

DEPENDS ON HOW
Which current and future-focused stakeholders to invite into Testing and evolving the prototypes and business models.
the project for long-term engagement, effective implementation WE ARE WILLING
DEEP Developing business plans & business cases. Growth,
and maximum collective intelligence. E.g. Current users, scale and brand strategies.
funders, policy advisors, tehnical experts, lead users, positive GO INTO WHAT IS
TO
deviants etc. Who, when, how and why?
POSSIBLE Design


© wecreate 2012

CHAOS

YOURS?
CULTURE / MINDSET STAMP OUT INNOVATION,
EXPERIMENTATION & LEARNING

SWITCH ON
PURPOSEFULLY REWIRE OUR MINDS, THE
TEAM & THE ORG TO SEE POSSIBILITIES FOR
ALL WITHIN PROBLEMS OF SO MANY

UNLEASH
THE INNATE CAPACITY OF OURSELVES & TEAMS
TO ENABLE & EMPOWER CHANGE THROUGH
INNOVATION

LABS
HOLDS SAFE SPACE FOR RISK, TRIAL, FAILURE

HONE AND SPREAD INNOVATIONS & INNOVATION BEST-
PRACTICE THROUGHOUT THE ORGANISATION AND BEYOND

ALLOCATE % OF FUNDS TO BREAKTHROUGH INNOVATION

SHARE RISK ACROSS MULTIPLE UNITS

REWIRE
NOT TO QUESTION AUTHORITY / EXPERIENCE
NOT TO RESPECT THE MAVERICKS / OUTSIDERS
NOT TO CHALLENGE RECEIVED WISDOM
NOT TO DO THINGS DIFFERENTLY
NOT TO SEARCH FOR THE POSSIBLE


ON Open handed
Create, share

ON Open minded = CREATE
=
Challenge COLLABORATE
assumptions
CONTRIBUTE

ON Open hearted
Intuitive, trusting © wecreate 2012

BREAKTHROUGH LEADERSHIP FRAMEWORK

INFLUENCE,
INNOVATION
& IMPACT

H A ND

CREATE ENGAGEMENT
Implement
activities with others
STORY & STRATEGY
Develop coherent plan,
narrative & toolset
HEAD SENSING
Gain perceptive insight into the
current state of system, network & context
THINK
INTENTION
Reflect on and then choose focusedaims
& operating assumptions with precision and clarity

ALIGNMENT
Align with core values
HEART & vision of self & team

PURPOSE
FEEL Ground strategies & activities in sense of
leadership purpose, power & principles

AWARENESS
Connect to self & surroundings; attune to thoughts & feelings

r

“You can never change
things by ﬁghting the
existing reality. To change
something, build a new
model that makes the
existing model obsolete.”
BUCKMINSTER FULLER

INNOVATION
NOT REALLY ABOUT ‘GETTING’ NEW IDEAS
OR SOLUTIONS

“More recently, research in Mark Jung-
Beeman's lab at Northwestern has found
that sudden bursts of insight — the Aha! or
Eureka! moment — comes when brain
activity abruptly shifts its focus. The almost
ecstatic sense that makes us cry "I see!"
appears to come when the brain is able to
shunt aside immediate or familiar visual
inputs.”

JASON ZWEIG, EDGE.ORG

“It turns out that the ability to stop oneself
from thinking something is central to
creativity.”

SCIENTIFIC AMERICAN

ALLOW
NEW IDEAS ALREADY IN YOUR OWN MIND,
YOUR TEAMS & IN THE NETWORK TO FLOW

THE PROCESS
217

BREAKTHROUGH INNOVATION PROCESS PREFERRED ORDER
Engage FINISH

CURRENT ORDER Engage stakeholders - from users to funders - in the
capacity of implementation team to deliver.
Share knowledge and learnings for future success.


LETTING GO OF
Which current and future-focused stakeholders to invite into
ALLOWING
Testing and evolving the prototypes and business models.
the project for long-term engagement, effective implementation
OLD IDEAS
and maximum collective intelligence. E.g. Current users,
NEW ONES TO
Developing business plans & business cases. Growth,
scale and brand strategies.
funders, policy advisors, tehnical experts, lead users, positive EMERGE
deviants etc. Who, when, how and why? Design


© wecreate 2012

CHAOS

HOLDING ONTO OLD
IDEAS IS FAR MORE
DANGEROUS THAN
RISKING NEW ONES

THOUGH IT DOES
NOT STOP PEOPLE
TRYING

WORLD
CHANGES, ASSUMPTIONS HAVE TO CHANGE
WITH IT

FAILED
ORGANISATIONS HAVE ACCESS TO SAME (AND
USUALLY MORE!) TECHNOLOGY, RESOURCES,
CONSUMERS, CONSULTANTS AS THE
DISRUPTORS...

You are only ever one
(major) assumption
away from a (massive)
breakthrough.

BQ
WHAT DOES EVERYONE THINK ABOUT THE
PROBLEM?

IF WE DIDN’T THINK THAT, WHAT COULD BE
A MORE EMPOWERING, LIBERATING
INSIGHT?

“The important thing is
this: to be able at any
moment to sacriﬁce
what we are for what we
could become.
CHARLES DUBOIS

LOCAL GOV ASSOCIATION

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