Nick Stetz's Resume & Portfolio

1. Nick Stetz
Resume & Portfolio
120 Ridge Street, Apt. 4C
New York, NY 10002
410.409.9334
nmstetz@gmail.com
www.linkedin.com/in/nickstetz/
Marketing & Events Professional

2. ResumeNick Stetz
410.409.9334
nmstetz@gmail.com
Nick Stetz
Address: 120 Ridge Street Apt 4C, New York, NY 10002
410-409-9334 • nmstetz@gmail.com
WORK EXPERIENCE
Business Development Manager, Mixify, Brooklyn, NY Sept. 2013 – Oct. 2014
Mixify provides brands, venues, and artists with a live experience that allows them to market to and connect with
fans in a completely new way. The 2-way live-streaming technology is an experiential marketing tool like no other.
DIGITAL AND EXPERIENTIAL MARKETING:
• Oversaw promotion for each event including concept creation, graphic design, and deliverables.
• Managed ideation and execution of overall experience positioning, production, budgeting, and more.
• Helped in the creation of key marketing decks used for brand, venue, and artist acquisition.
• Aided in the development and execution of social media posts for pre-, during, and post-event fan
engagement on Facebook, Twitter, and Instagram.
ACCOUNT MANAGEMENT:
• Maintained 50+ client relationships both within the United States and globally in Europe, South
America, and North America.
• Worked with clients to determine best marketing strategies and talent for a successful event both
financially and in terms of fan satisfaction.
Founder and CEO, Campus Vinyl, New York, NY January 2013 - Present
• STRATEGY - Ensure company stays on track with its overarching goals and vision of highlighting
talented college musicians and giving each university’s music scene a voice through journalism and
campus events.
• PROJECT MANAGEMENT - Oversee and work with all subsidiary Campus Vinyl chapters to help
them build their own chapter from the ground up including recruiting, content, organization, team
bonding, and more.
• SOCIAL MEDIA & ANALYTICS - Post daily and engaging content on website, Facebook, Twitter,
and Instagram to build and evolve Campus Vinyl's brand voice while analyzing statistical trends.
Community and Content Intern, Mixify, Brooklyn, NY May 2012 – August 2012
• CLIENT RELATIONS - Developed and maintained valuable artist relations for the company by
helping the artists become acquainted with, adapt to, and use the Mixify.com platform.
• SOCIAL MEDIA - Helped produce and execute marketing strategies via social media with increases
in Facebook likes, Twitter followers, and Mixify users by 1500%, 1300%, and 2150% respectively
from their launches.
Sales Planning Intern, McCormick & Company, Sparks, MD May 2011 – August 2011
• BRAND EXPERIENCE – Gained valuable knowledge of how brands operate internally and how they
collaborate with outside companies such as marketing/ad agencies.
• ANALYTICS – Analyzed sales data and marketing trends to help Zatarain’s competitive positioning.
EDUCATION
Bucknell University, Lewisburg, PA 2009 - 2013
• BSBA in Management; BA in French; Minor in Music
• Cumulative GPA - 3.67
Université François-Rabelais, Tours, France (Study Abroad) Spring 2012
LEADERSHIP ROLES
Events Chair – Chi Phi Fraternity, Bucknell University January 2011 – December 2011
• Operated a $40,000 budget while planning weekly, monthly, and larger-scaled, yearly events.
• Developed and executed all event concepts from start to finish including but not limited to:
o Creative brainstorms, musician bookings, marketing/promotional materials (digital and
traditional), staffing, guest lists, and production creation, setup, and takedown.
SKILLS
• Proficient in French (DELF B1)
• Strong interpersonal skills
• Microsoft Office, Adobe Photoshop & InDesign, Wordpress, SugarCRM, MailChimp, Google
Analytics, Basic SEO Experience, Basic HTML and CSS Experience, Intermediate Accounting

3. Case Studies & Portfolio
3
Case Studies/Experience4
Digital Marketing Assets7
Client Acquisition8
Insights & Analytics9

4. Case Studies/ExperienceNick Stetz
410.409.9334
nmstetz@gmail.com
Grassroots & Social Media Marketing
Challenge
Mixify.com’s innovative online platform had just hit the market, allowing artists, labels, and brands to
put on showcases with live performances to anyone across the world. How does a startup company
successfully spread the word of this new platform to gain loyal users?
Solution
Use talented, well-known artists that fans and potential users want to hear live to perform themed
showcases using the platform while also tying in relevant brands. Talent will be able to connect to fans
in a new way and brands can market themselves as trending. Use talent and brand relationships to
grow presence via their social media pages and by conducting sweepstakes. Additionally, use already
existing communities to advertise showcases and platform.
Results
An increase in 3,000+ Facebook likes, 1,500+ Twitter followers, and 4,500+ Mixify users in only a
3-month span and each from their inceptions.
Tactical Word of Mouth
Real-time fan engagement to
build user loyalty.
Well-known, relevant artists to
draw interest to the platform.
Brand sweepstakes to increase
user base and social metrics.
4

5. Nick Stetz
410.409.9334
nmstetz@gmail.com
Experiential Marketing
Challenge
A startup company needs to educate fans, artists, and brands on a revolutionary technology that could
change the way we consume entertainment, market ourselves, and interact with new customers. How
does a company do so while reassuring clients that in this scenario change is good?
Solution
Put on an experiential marketing showcase that features the 2-way live-streaming technology, Mixify
Clubcast. Invite not only fans, artists, and brands, but also journalists from local and national publica-
tions. Let the guests experience the new technology to its full potential by streaming artists from Los
Angeles, CA, creating an atmosphere of a trendy club, and letting them interact with the LA artists in
real-time. Also, free food and complimentary beverages are always a nice bonus!
Results
Numerous features in publications from around the globe covering not only the event, but the tech-
nology and Mixify as a whole. The raised awareness created a massive influx of inquiries from artists,
venues, and brands wanting to come on as clients. These inquiries not only increased revenue, but
also the quantity and notoriety of Mixify’s clients.
The Future of Entertainment - Technology Education
Global press coverage of event,
technology, and company.
Guests in fully immersive experience are able to
interact with the artists across the country.
Notable artists performing
via HD video & high quality
audio.
5
VentureBeat Article URL
Case Studies/Experience

6. Nick Stetz
410.409.9334
nmstetz@gmail.com
Market Research
Challenge
After internal discussions and reader feedback, it was clear that the recently launched digital maga-
zine, Campus Vinyl, needed visual modifications and content improvements to increase readership
and awareness. How does a brand new digital magazine modify themselves to increase readership
when their campus awareness is extremely low?
Solution
Create a simple and easy to navigate survey that prompts the survey takers to visit and comment on
the digital magazine even if they have not done so already. Providing images of the site also makes it
quicker and easier for the survey takers. For best results, utilize the campus message center and strong
word of mouth while enticing readers with a chance to win a gift card to a store of their choosing. Use
the data to compile a marketing deck showing testimonies and graphs for easy decision making.
Results
A large and random sample size with valuable feedback was taken from the Bucknell population. This
market research lead to a complete website overhaul and a change in content more relevant to the
readers. This resulted in increased loyalty, unique visitors, social media metrics, and overall awareness.
Catering to the Readers
Simple and easy to navigate survey
with sample images provided.
Valuable metrics and insights into
the readers’ tastes.
Website overhaul. Increased
visual attractiveness with more
relevant content.
6
http://campusvinyl.com/bucknellu/
Case Studies/Experience

7. PortfolioNick Stetz
410.409.9334
nmstetz@gmail.com
Digital Marketing Assets
7
Social Media
Email Campaigns

8. One-Pagers
PortfolioNick Stetz
410.409.9334
nmstetz@gmail.com
Client Acquisition
8
Marketing Decks
www.mixify.com/clubcast/brands
www.mixify.com/clubcast/venues
www.mixify.com/clubcast/artists
Venues:
Artists:
Brands:

9. Strategic Planning from
Consumer Insights
PortfolioNick Stetz
410.409.9334
nmstetz@gmail.com
Insights & Analytics
9
Consumer Tastes
Google Analytics Tracking
& Evaluation
Social Media Tracking
& Analysis

10. Nick Stetz
Thanks for your time!
120 Ridge Street, Apt. 4C
New York, NY 10002
410.409.9334
nmstetz@gmail.com
www.linkedin.com/in/nickstetz/
Marketing & Events Professional