¿Cómo reinventar la radio en internet?
Radio a la carta, geolocalización y nuevos modelos de publicidad
How to reinvent Radio on Internet ?
Radio A la Carte, geolocalisation and new advertisement models
2. Barcelona – Radio 2.0
• With Radionomy, everyone can create its
own webradio
3. Barcelona – Radio 2.0
It’s easy…
• Radio software , vast music, jingles and
content libraries
• The Radio Creator can integrate his own
musical creations or his own audio content
• Tools to develop audience, socialize with fans
and listeners, share content.
4. Barcelona – Radio 2.0
It’s free…
• Radionomy covers all costs,
• Streaming
• Rights
• Radionomy shares the revenues with radio
creators, based on their audience.
8. Barcelona – Radio 2.0
• Huge and various choice of radio – Long Tail
• No Border
• Less advertising, better targeting
• Radio becomes mobile
• Ubiquity (variety of devices)
12. Barcelona – Radio 2.0
• 45 % Europe
• 40 % US
• 10 % South America
• 5 % Asia
13. Barcelona – Radio 2.0
• 52 % - iTunes, iPhone & iFamily…..
• 20 % - Windows Media Player
• 17 % - Radionomy Player
• 11 % - Winamp, Vlc, Real Audio,….
14. Barcelona – Radio 2.0
• Everyday : 40 New Radios...
• 32 Min average listen time
• 5000 Radios but 1000 radios for 90 % of the
audience
• 20.000 embedded players outside our website
22. Barcelona – Radio 2.0
Audience Platform $$$
NATIONAL
SALES HOUSE
ADIONOMY
INTERNATIONAL
EXCHANGE
PLATFORM
23. Barcelona – Radio 2.0
$$$
• Main Goal – National Ads
Campaign
NATIONAL
• Want to change the model SALES HOUSE
• Radionomy has a agreement
with Audioemotion in Spain
24. Barcelona – Radio 2.0
$$$
• Main Goal – Local Ads Campaign
• Full automatic buying process
• With a real Geo Targeting &
Capping
37. 25/04/2011
$$$
• Don’t forget – You have listeners
outside your country
• Audience Exchange
• Sales House Agreement
INTERNATIONAL
EXCHANGE
PLATFORM
38. THANK YOU FOR YOUR
ATTENTION AND LET’S GO FOR
SOME EXCITING RADIO YEARS