Fujitsu aims to be retailers' preferred IT partner by delivering solutions that improve sales, operations, and customer experience. It focuses on retail IT, multi-channel integration, store operations, outsourcing, and global support. Fujitsu offers consulting, point-of-sale solutions, applications, digital media, and managed services across the full IT lifecycle to help retailers address challenges like omni-channel retail and international expansion. Customers choose Fujitsu for its end-to-end capabilities, retail expertise, service excellence, and global reach.

1. Fujitsu in Retail
2012
Nicolas SAUTIER
Head of Marketing
Business and Applications Services CEMEA&I
Fujitsu Technology Solutions
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2. Fujitsu , The Retailers’ IT partner
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3. Vision for Fujitsu in Global Retail
Vision
Fujitsu will be the first choice IT provider for retailers across
the world the retailer’s IT company
We will be famous for delivering a differentiated customer experience which
increases sales, operational effectiveness and customer satisfaction
We will deliver this by focusing on what we know and what we do best:
1. Retail IT solutions and services* which leverage the best technology to
meet the future needs of the retailer and their customers
2. Role of the store and the store operation in a multi-channel shopping
experience
3. Global leadership in IT outsourcing solutions and services for the retail
enterprise, front and back office
4. Service excellence across everything we do
5. Supporting retailers in their IT needs as they expand internationally
* portfolio of Fujitsu and partner solutions including strategic vendors in the retail ecosystem (Microsoft, SAP, SFDC)
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4. Fujitsu in Global Retail – our four strategic levers
Build an integrated portfolio of retail products
 Integrated suite of h/w and s/w products including PoS, self
checkout and self scanning
 Investing in new multi-channel devices – mobile, digital media.
Invest in our retail IP and software solutions
 Core PoS and retail application suite for a multi-channel world
 Partnering with strategic back office vendors to enable
integration
Develop a catalogue of higher value services
 Retail as a Service, cross-border card payments,
business and IT consulting.
Make Fujitsu the retailer’s choice of cloud provider
 Leverage the Fujitsu Global Cloud Platform
 High value solutions for retail with Microsoft and SalesForce.com
 On demand infrastructure and ISV application marketplace.
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5. Fujitsu in Retail – the value we bring
“Fujitsu transforms the customer
“Fujitsu owns the store; it has developed
experience in the store and across
an affordable, standardized and
channels; it has the retailing expertise,
repeatable store operating model
retail solution IP and integration skills to
in a multi-channel world”
leverage the power of its IT solutions”
Next Generation Store Customer Experience
Transformation
“Fujitsu provides a one-stop-shop for the “Fujitsu is alone in managing cross-
applications I need to run my operation; it border retail IT; it has the experience,
offers a commercial model and delivery models and flex to meet the
integration path which reduces TCO and IT needs of most international retailers”
simplifies/speeds delivery”
Retailing in the Cloud International Retail
IT Services
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6. Fujitsu in Global Retail…
Retail Enterprise IT Global
Sector knowledge Managed services Scale and reach
retail products, end to end global delivery
solutions and IT infrastructure. models.
services.
Differentiated
Customer Experience
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7. A complete « One Stop Shop » Offering to support
retailers in their Challenge
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8. Retailers Challenges 2012
 Eurozone crisis puts pressure on all sectors esp. non food/hypermarket retailing;
IT spend under pressure but some areas more protected (channel integration)
 ‘Omni-channel’ retailing – focus on front office shopping solutions (click ‘n’
collect and back office integration
 Mobile channel growth – now c.15% online sales in developed countries
 Cross Border expansion to drive growth esp. BRIC countries
 IT Standardisation in store and HQ (hw/sw/services)
 Property – over capacity as on line shopping accelerates
 To meet all these challenges, Retailers have to :
 Enhance and differentiate « Customer Experience » through Innovation
 Improve Customer Loyalty through Marketing
 Improve IT operations on Retail Core processes
 Choose short term ROI solutions
 Shift from Capex to Opex (Retail as a Service, Cloud Computing, …)
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9. … and the optimisations routes
Improve your Check-out processes through Best of breed POS
applications, specialised devices linked to modern and reliable
infrastructures.
Differentiate and automate your in store services through self
service, inprove throughput and save money
Attract new consumers and streamline revenues from your loyal
customers by offering what they want in a multichannel
environment.
Analyze, and understand your customers and your operations
through simple and ready to use analytics tools based on market
leading technologies.
Enhance your in store communication, inform and inspire your
customers while they are deciding on their purchases.
Manage your in store technologies effectively and consistently,
while improving the service level for your internal users and
ensuring that services for your customers are always on.
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10. Fujitsu Applications to support Retailers in their challenges
 GlobalSTORE GR and EuroSTORE
 Front Office POS applications
 StoreCENTER
 Store Operations and Data Management Platform Loss Prevention
Analytics In Store
 Center Suite Communication
 Next-Generation Retail CRM and Promotions Mgr
 Data Collection, Analysis, Offer Delivery
 Retail Business Analytics (RBA)
Sales module Sales
Analytics
 A comprehensive set of pre-configured analysis and dashboard
on Sales data, Marketing KPIs (Churn Analysis, customer
segmentation, …)
 Retail Business Analytics (RBA)
Loss Prevention module
 Sales transaction analysis to identify possible frauds behavior by
cashiers employees
 Digital Media Networks
 Digital Signage solution (Visual Display)
Loyalty &
Promotions POS Sales
Store Operations
Data Management
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11. A full range of Fujitsu Solutions
 TPX II, TP Trio, TeamPos 7000
 A complete range of POS with Desktops,
Servers Kiosks
peripherals
Storage
 Self Check-Out and payement
Kiosks
 Recycling
Tablets
 Cash and coins
 MobilesSolutions U-Shop
 PSS
 Q-Busting
 Spidde (scanning & payment separated)
 Tablets
 TeamPad : Hardened Tablets
 Q550 : Tablets
 Desktops/Servers/Storage Mobile Solutions POS Sales
 Kiosks
 Touch screens Self Check-Out
 RFC/BlueTooth
 Printers
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12. Fujitsu to cover with services the complete LifeCycle
 Consult  Operate
 Inventory  Service Desk
 Analyse  Services sur site
 Optimisation  System Management
 Migration  Software Management
 Sécurity  Virus Management
 License Management
 Design  Security Management
 Configuration  Outsourcing
 Architecture
 Process Automation
 Financing
 Optimise
 Build  Asset management
 Platform set-up  Change Management
 Tests  Performance Optimisation
 New products impact  Support process optimisation
 Implement
 Integration
 Deployement
 IMAC
 Trainings
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13. Fujitsu in Global Retail
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14. Fujitsu in Global Retail
Vision Customers
Fujitsu’s goal is to deliver a differentiated customer experience for
our retail clients which increases sales, operational effectiveness
and customer satisfaction.
We will do this by combining our retail IP, our heritage in enterprise
IT and our global reach into solutions and services which meets the
needs of modern retailers .
Fujitsu – the retailer’s IT company.
Offerings Why choose Fujitsu as your IT partner?
Fujitsu – the retailer’s IT company.
 Retail Consulting – we work with retailers to define the solutions  End to end retail IT provider - we are the only true one-stop
to their business problems: Customer Experience, Social shop for retail IT capable of delivering a fully integrated
Clienteling infrastructure – which means you can enjoy a more joined-up
 Point-of-Sale Solutions – Self-Service Solutions - Mobile service, reduced cost of delivery and faster time to market for
Solutions – a complete set to improve the store efficiency new solutions.
 Retail Applications – we offer a range of retail applications  Retail IP - over 30 years of retail experience and collaboration
including multi-channel data integration, customer loyalty with retailers translates into solutions that are easy to integrate
management, returns and store gift cards. and cost-efficient to maintain and support.
 Digital Media Solutions – we provide an end-to-end digital media  Service excellence - this runs through everything we do and is
service for retail (hardware, software and services) to drive the reason some of the world’s largest retailers select us as
customer engagement, performance improvement and their business IT partner.
operational efficiency.
 Global reach – we operate in all the major countries of the
 Retail IT Managed Services – we are the world’s leading world and can support your in country or cross-border
provider of store IT managed services to local and global expansion plans.
retailers.
 Japanese heritage – we are alone compared to our North
 Enterprise solutions and services – in addition to our retail-
American competitors in bringing our customers the value of
specific solutions, we also offer a range of IT products and
Japanese technology and innovation; you can benefit today
services for the wider enterprise including servers, storage,
from tomorrow’s advanced business solutions.
notebooks, system integration and legacy modernization.
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15. Some references in Retail
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