homework

1. PERSONAL BRAND
EXPLORATION
Nicole “Nice” Carter
Project & Portfolio I: Week 3
February 20, 2020

2. Nicole was born in Chicago as an only child, her mother and step
father moved them to Denver at an early age for better surroundings.
Music is heavily rooted in her family, her real father exposed her to Hip
Hop and deejaying, and her stepfather, an accomplished singer
started her playing the saxophone at the age of 9 and singing in city
choirs. By the time she turned 14 she was writing and performing in a
hip hop group called Tribe bi 5. 15 years later she has developed skills
and experience in recording music and working with artists and
producers. Her passion is creating and developing manipulating
sound, so she plans to take her education from Full Sail University to
an internship that hopefully will lead to a roll as an A&R Assistant
position, while also creating her Independent Label “Whatz That
Noize Ent”
IDENTITY
Nicole “Nice” Carter

3. PROFESSION
Potential Job Titles:
-Agents and Business Managers of Artists,
Performers, and Athletes
-Sound Engineering Technicians
-Public Relations Specialists
The Girl/Guy Next Door Known as everyone’s BFF.
My brand is focused on building a community and
forming connections through music. I believe in hard
work and being humble. Ego’s make this industry
very hard to work in.I tend to resist authority figures
and “royalty” because I get that we all have faults
and we’re all human. My brand will help artists come
together in order to find common ground, and relate
with each other, to gain connections and create new
relationships and form a direction for their career
path.
Music Business/ Artist Management

4. • DEMOGRAPHICS: 40% of the total hip hop audience is African
American, which is more than double the population footprint of
the Caucasian audience per capita.12.5% of the hip hop audience
uses radio to listen to music rather than some other medium
during prime time hours.
• PSYCHOGRAPHICS: younger audiences and they often seek
status, and are more interested in fashion and their image which
is very usual in fans of hip hop and rap music. The audiences also
typically are teenagers to young adults which fit this
psychographic.
• IDEAL AUDIENCE MEMBERS:
• Mario Lyte, Senior Manager, A&R Administration - Universal Music
Group | CEO / Founder at Aces Nation LLC
• Jordana Golub, Recruiting Manager at Universal Music Group Los
Angeles, California
Recruiters At Atlantic Records,Universal Music Group, and Local Artists
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level internship at a major record
label, like Universal Music Group or Atlantic
Records, by connecting with employees or
employers of these companies I should see a 10%
increase to my LinkedIn connections, and a very
solid network of resources to choose from.
Mid Term: (2025)
• To be functioning as an A&R Coordinator,
overseeing the development of artists’ projects, and
assisting with creative direction.
• Assist in the collection of assets required for music ingestion.
Long Term: (2040)
•To own my own independent music label/media
company, designed to assist all major local artists.
Specializing in artist development, distribution, while
still allowing the artist to have all rights to their music,
and creative expression as they see fit.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Sound Software/Protools 87%
Adobe Creative Suite 80%
Microsoft Excel 50%
Social Perceptiveness 50%
SOFTHARD
Adobe Premiere Packages- 90%
Critical Listening 90%
Monitoring/Assessing 40%
Public Speaking 60%
SOFTHARD

7. You will never have to worry, I have a
uniqueness for extreme thoroughness, and
attention to detail. I only succeed if you
succeed, if that means no sleep, so shall it
be. I will always work for my artists and
their passion.
PROMISE

8. CREDENTIALS
Work Experience:
• 10+ years as a security officer
• 7 years Customer Service
• Conservatory For Recording Arts &
• Full Sail University Music Business AS,
October 2020
• Ohio Center For Broadcasting
EDUCATION

9. COMPETITION
Nicole Carter
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled inMusic Business AS. at Full Sail
University
Leadership Experience:
• Enjoys problem solving and taking lead to find the
solution
• Always available to help,
• Keeps team mates on same page
Skills and Proficiencies:
• Adobe Editig suites
• Final Cut Pro
• LogicX
• Extremely computer literate both Mac and PC
LaShantee Evans
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 5months as A&R talent agent/intern
Zobe records
Education:
• Full Sail Music Business BA
Leadership Experience:
• LaShantée is a rising star supporting professionals in
Music Business with a background as a Cosmetologist
and Salon Trainer. LaShantée's artistic abilities reach far
beyond the salon after later making the decision to
attend Full Sail University for Music Business.
Skills and Proficiencies:
• Customer Service
• Microsoft Office
• Sales
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Nicole Carter
Industry Experience:
• Currently interning with Nakia Walker,
and managing local Las Vegas artist “B.
Dailey”
Education:
• Current student enrolled inMusic Business AS. at Full Sail
University
Noteworthy Experience:
• Has been interning since beginning the Music Business
program with Full Sail.
Cameron
Velastegui
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• A&R for Columbus Ave Records
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
• Arizona State University Degree Name Bachelor's degree
Field Of Study Multi/Interdisciplinary Studies Dates
attended or expected graduation 2015 – 2019 Activities
and Societies: Focused on growing personal brands and
companies around me. Invested into personal business
and freelance job. Travelled the world while working and
finishing school. Concentrations: Business &
Communication
Studied and learned plenty of branding and marketing
techniques, methods and informat
•Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100
Skills and Proficiencies:
• Adobe Editig suites
• Final Cut Pro
• LogicX
• Extremely computer literate both Mac and PC

11. BRAND POSITION
DEDICATED TO THE PURITY OF THE HIP
HOP CULTURE AND ARTISTIC EXPRESSION,
READY TO REPRESENT THE ONES BORN
TO BE RIGHTEOUSLY LOUD!
NICOLE “NICE” CARTER

12. NETWORKING &
MARKETING
Industry Events & Organizations
MUSEXPO
Los Angeles, CA
ASCAP Create Music EXPO
Los Angeles, CA
Music Biz Conference
Nashville, TN
‣

13. PROFESSIONAL DEVELOPMENT
Mentor
• Continue working with Nakia as she teaches and shows
her experiences with me about the industry I am
stepping into.
Formal Education
• Complete Music Business, A.S. by expected graduation
date in October 2020
Technical Skills
• Complete Lynda Certifications by 10/2020
• ProTools and Logic Certifications
• Music Law on Lynda by 10/2020
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Nicole Carter
Salutations! My name is Nicole Carter, I listened to your music, if you are currently unsigned looking to develop
your music, you should team up with me!. I am looking for talented Hip-Hop artists, and would like to record and
master your material, get you some funding on your next project, and I can promote your work for greater exposure
that will also increase you fanbase, for larger label business ventures in. the future.

15. REFERENCES
Summary Report for: 27-4014.00 -
Sound Engineering Technicians.
(n.d.). Retrieved from https://
www.onetonline.org/link/
summary/27-4014.00
Gaille, B. (2015, August 10). 25
Good Hip Hop Demographics.
Retrieved from https://
brandongaille.com/25-good-hip-
hop-demographics/
Details Report for: 13-1011.00 -
Agents and Business Managers of
Artists, Performers, and Athletes.
(n.d.). Retrieved from https://
www.onetonline.org/link/details/
13-1011.00
Summary Report for: 27-3031.00 -
Public Relations Specialists. (n.d.).
Retrieved from https://
www.onetonline.org/link/
summary/27-3031.00