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1. Andrew Goodwin's music video theory-

2. This music video has quite a sad, depressing feel to it which is
know to be the common feeling in the indie/alternative genre
as they always seem to be sad or rebelling against something.
There are also manyTattoos which is also a common
characteristic of this genre.

3. ‘You're lovin' on the psychopath sitting next to you
You're lovin' on the murderer sitting next to you’
Many of the visuals in this music video
match the lyrics of the song. Even
though the song itself may not make
much sense they seem to represent
the visuals in the music video. From
the visuals we get an understanding of
what is going on and we start to
understand the lyrics as well. Because
of this, the audience gets a full
understanding of the message the
artists are trying to portray.The visuals
clearly show that there are some
unstable people, but the singer seem
to be quite normal compared to them.
This reinforces Strauss’s Binary
opposite of insane v the sane.
‘All my friends are heathens take it slow,
Wait for them to ask yoou who you know,
Please don't make any sudden moves,
You don't know the half of the abuse;’

4. Within the music video the edits match the music.There is a
certain noise that is contrapuntal to a certain edit.

5. There are many close ups of
the singer of the band as he is
seen as the front man. He is
the performer in this music
video and therefore signifies
that he is the on that is
recognised by audience.
However, we also get
medium shots of the
drummer as he performs in
certain scenes throughout
the music video.

6. The only woman seen in this
music video is shown in sexual
and seductive light when she
is talking to the prison guard
and is performing in the cage.
In all the scenes we see this
woman see is either tied up or
locked in a cage connoting
that she is the Princess in
Propp’s theory. Strauss’s
Binary opposites can also be
applied to this as she is seen
as a weak vulnerable woman v
the strong man with the
protective clothing.

7. Within this music
video there are
references toThe
suicide squad film
and Sia’s elastic
heart music video.
This would advertise
both the film and
other music video. As
there are two
different references
this music video
complies with
Goodwin’s theory
about there being
intertextual
references.

8. This music video is Narrative
with some performance,
there is a story line but see
band performing at some
points .This music video
would comply with
Todorov's narrative theory.
Even though still
performance sticks to the
theory as the performance is
seen as part of the narrative.

9. This music video received positive
audience feedback, promoting
the band further and
encouraging the audience to go
and watch more the bands
music videos. When people
watch this music video and see
the feedback this may widen the
fan base of the band resulting in
them becoming more popular
and making more money.