Digital Marketing Tips and Tricks By Nicole Grodesky
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This is a short presentation of digital marketing tips and tricks that include a variety of topics in digital marketing. These topics include: social media marketing, search engine optimization, blogging tips, and strategy. This presentation is meant to be very high level with some valuable tips for you to walk away with.
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Digital Marketing Tips and Tricks By Nicole Grodesky
- 1. Digital Marketing Tips and Tricks By Nicole Grodesky
- 2. What is digital marketing? Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. Seems simple, but we all know it’s not. Nicole Grodesky
- 3. Tip #1 Define your goals. More fans? More leads? More sales? More engagement? More subscribers? Nicole Grodesky
- 4. Tip #2 Plan your strategy. *Turn on your demographic data in Google Analytics. If your digital marketing goal is to get more social media followers and fans, then you must plan your strategy for that. Key points: Know your audience (B2B vs B2C) Know their interests Know their habits Nicole Grodesky
- 5. Social Media Trick Posts with images or native video get twice the engagement. Use free tools. One of the best free tools is Canva. Nicole Grodesky
- 6. Tip #3 If you need a website I recommend WordPress.org over WordPress.com More security More security More versatility Nicole Grodesky
- 7. Trick Lead Generation If your goal is to get more subscribers, give them something for free. Pop-ups drive 1375% more subscribers. -Crazy Egg Nicole Grodesky
- 8. Social Media Trick If you want to get more visibility on Facebook or Twitter, do a giveaway. Nicole Grodesky
- 9. Tip #4 Blog regularly! Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. - Hubspot Nicole Grodesky
- 10. Tip #5 Do keyword research for blog topics ideas. Nicole Grodesky
- 11. Blog Topic Trick Use a blog topic generator to get the juices flowing. Nicole Grodesky
- 12. Blog Topic Trick Use a blog topic generator to get the juices flowing. Nicole Grodesky
- 13. Social Media Trick Use tools like MeetEdgar.com or Hootsuite to manage your time. *Schedule your posts! Nicole Grodesky
- 14. Social Media Trick Use tools like MeetEdgar.com or Hootsuite to manage your time. *Schedule your posts! Nicole Grodesky
- 15. Skills Sign up to my newsletter on nicolegrodesky.com for a free consultation. Search Engine Optimization Wordpress Lead generation Content strategy Advertising (Google, Facebook) Project Management Nicole Grodesky
- 16. Sources Canva: Free Design Tool HubSpot : Idea Generator Portant : Idea Generator Crazy Egg : Conversion Rate Optimization nicolegrodesky.com: Keyword Research for SEO Hootsuite : Social Media Management Meet Edger: Social Media Management Nicole Grodesky
Notas del editor
- Knowing your goals helps you define your overall strategy.
- Good for SEO, Good for social.