1. Social Media & Content
Marketing
Earned, Owned & Paid Media
Nicole Hudson
Inbound Lead Solutions
Founder | Social Media Consultant

2. Before We Start
• Please hold questions until prompted
o Tweet questions with the Hashtag: #thrivesoical
o Twitter Handle @GETINBOUNDLEADS & @PostNet
• Please rate the session in the Thrive app
at the end of the session
• All presentation materials will be made
available after Thrive

3. What I’ll Cover
• Over View of the Corporate Strategy
• Earned, Owned & Paid Media
• 5 Steps to Connecting with your audience
and Generating Leads
• Next Three Steps to Take in Social Media
The ways that modern consumers operate give you myriad opportunities to get
in front of them and deliver your message on the web. This session will cover
how to leverage popular social media sites like Facebook and LinkedIn, how to
boost your website’s SEO, and how to take advantage of tools like pay-per-
click advertising.

4. Social Media Strategy
• Identify online audience & target buyer
personas
• Established the value and voice of social
channels
• Increase brand awareness and
engagement through unique content
• Amplify reach and increase lead
generation through paid social media
marketing

5. Who are your customers?

6. Facebook Fans Who Participate

7. LinkedIn Demographics

8. Value & Voice in Social Media
• Educate, Motivate and Support Small to
Medium Size Business Owners
• Key Messaging and offers to SMB Owners
• Fun, Helpful and Encouraging Tone

10. Examples From Celebrate Small
Business - Info graphic
31,984 FB
31,554 LI
500+
Actions

11. Franchisee Facebook Fan Growth Up
over 111% in Q4 2013 and Q1 2014

12. Facebook System Wide Leads
@ 300+

13. LinkedIn @19% Connection Growth &
500+ Leads Generated during WLSB

14. Earned, Owned & Paid Media

15. Raise Your Hand – If you have
and use these channels…

16. 3 Steps to Building Out Your
Local PostNet Social Media
Channels

17. Channel Foundation
• Create, Populate and Optimize Social
Media Channels for…
o LOCAL BUSINESS Page: Facebook, Twitter, You
Tube, SlideShare
o PERSONAL pages for business: Facebook,
Instagram and LinkedIn
o Download all social apps in your smartphone

18. Utilize Corporate Content in
Local Channels
o Follow the Corporate Social Channels
• Facebook
• Twitter
• LinkedIn
• PostNet Blog
• PostNet Franchise Blog
o Like, Comment and Share the Content Posted
o Opt into Promotions
o Use Content from the IMC
o Go to the Wiki

19. Develop a Local Content Strategy & Calendar that
Integrates with Corporate
o Determine who your ideal customer is and what is
important to them
• Small Business Owners
o Real-Estate
o Event Industry
o Salons
o Car Dealerships
o Local Stores | Clothing Shops | Grocery Store | Café
o Bakery’s
o Restaurants | Bars | Clubs | Networking Groups
o Home Services | Landscaping | Housecleaning | Handymen
o Church’s | Schools | Colleges | HR & Staffing Companies | Sales & Marketing
Departments
o Buildings | Property Managers | Dry- Cleaners
• Moms 35+
• Grand Parents and 50+ Demographic

20. • Create Your Calendar or Monthly Outline
• Include Holidays, Events, Specials and
Promotions

21. Create, Find and Share Content
• Determine what kinds of content you want to post
• Follow or Bookmark the types of content you want to
share
• Post or Schedule the content to your channels
o Check PostNet Corporate Social Media channels and
blogs a few times a week for content to share
o Write one blog post a month and share on your
channels
o Like and Share content that your customers or
prospects will enjoy

22. Reach More Customers With Your Content

24. Customer Service on Social Media

25. Online Reputation Managment

26. Next Steps….
Set Your Social Media Strategy
1. Create and optimize channels
2. Download Smart Phone Apps
3. Like All Corporate Social Channels and book mark them
4. Share the Corporate Content
5. Identify online audience & target buyer personas
6. Established the value and voice of social channels
7. Increase brand awareness and engagement through
unique content
8. Amplify reach and increase lead generation through
paid social media marketing

27. Thank You!