SlideShare una empresa de Scribd logo
1 de 20
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
Empathy
Environment
VR
AltSpace VR
July 11, 2017
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
Nicole Lazzaro VR Developer
Expert on VR Emotion and Engagement
Making VR Fun
@NicoleLazzar
o
• Game Developer
• Programmer
• Filmmaker
• Emotion
• Stanford Psychology
• 1st iPhone Game
VR Experience
Rainforest 3D 360 VideoXEODesign®
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
VR Serious
Games
“New findings from
Stanford researchers show
that people who were
immersed in a three-
dimensional virtual forest
and told to saw through a
towering sequoia until it
crashed in front of them
later used less paper in
the real world than people
who only imagined what
it's like to cut down a tree.”
“[It will] make them feel more personally accountable or
responsible for the damage that occurred."
Experience New Perspective
Notes on Blindness, Archer’s Mark
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
Serious Games
Experience
Tilt World an award
winning game on
iOS plants trees
with a real time
Impact Map.
Players have
planted 16,000
trees on
Madagascar.
iOS App Store: http://bitly.com/TiltWorld
Trailer: https://www.youtube.com/watch?v=sCWmy0T73d4
Tilt World Eco-RecoveryXEODesign®
Follow the White Rabbit
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
WTF?Where’s the Fun?
Hint Presence is Not the Same as Fun
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
The 4 Keys
Each emotion has a function
• Curiosity > explore
• Frustration > goal
• Amusement > social bond
• Satisfaction > value
Ways we trigger these
emotions are different in
VR
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
The 4 Keys to Fun
Easy Fun Micro
Loop
Hard Fun Main Loop
People Fun Social
Engagement Loop
Serious Fun Meta
Loop
The 4 Keys to Fun Increases Engagement
Use the 4 Keys to Fun: Best selling games allow players to move between different kinds of play.
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
4 Keys
Escape The Micro Loop of Gameplay
VR Goal
Frustration
Core Loop
VR Collection
Desire
Meta Loop
4 Keys to Fun
Beyond novelty offer more kinds of VR fun
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
VR is HOT
VR Emotions
• Deeper
• Stronger
• More Personal
VR Creates Strong Emotions
The Player is the protagonist
VR
Books
Movies
Games
More realistic than any communication medium we’ve ever invented
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
4 Crayons
VR
VR Design is More Architecture than Film
© 2017 XEODesign, Inc. All Rights Reserved
@NicoleLazzaro
Nicole@xeodesign.com
XEODesign.comFree Download
4K2F.com
*WTF
?Where’s the Fun?
Follow the
White
Rabbit

Más contenido relacionado

La actualidad más candente

The 4 Keys to Fun: Increasing Engagement with Games
The 4 Keys to Fun: Increasing Engagement with GamesThe 4 Keys to Fun: Increasing Engagement with Games
The 4 Keys to Fun: Increasing Engagement with GamesNicole Lazzaro
 
PX is the New Design Game Emotions to Increase Engagement
PX is the New Design Game Emotions to Increase Engagement PX is the New Design Game Emotions to Increase Engagement
PX is the New Design Game Emotions to Increase Engagement Nicole Lazzaro
 
The Science of Fun: 3 Ways Games Make us Happier and Save the World GSummit 2014
The Science of Fun: 3 Ways Games Make us Happier and Save the World GSummit 2014The Science of Fun: 3 Ways Games Make us Happier and Save the World GSummit 2014
The Science of Fun: 3 Ways Games Make us Happier and Save the World GSummit 2014Nicole Lazzaro
 
XRDC Empathy in Wonderland
XRDC Empathy in WonderlandXRDC Empathy in Wonderland
XRDC Empathy in WonderlandNicole Lazzaro
 
VRX 3 Design Leadership Strategies for Better VR
VRX 3 Design Leadership Strategies for Better VRVRX 3 Design Leadership Strategies for Better VR
VRX 3 Design Leadership Strategies for Better VRNicole Lazzaro
 
4 Keys and Psychology of Fun from Awareness to Impact GSummit
4 Keys and Psychology of Fun from Awareness to Impact GSummit4 Keys and Psychology of Fun from Awareness to Impact GSummit
4 Keys and Psychology of Fun from Awareness to Impact GSummitNicole Lazzaro
 
Gsm lazzaro emotion games slides 100n20120620
Gsm lazzaro emotion games slides 100n20120620Gsm lazzaro emotion games slides 100n20120620
Gsm lazzaro emotion games slides 100n20120620Nicole Lazzaro
 
Taming the Metaverse. Advanced UX / UI Standards for AR Games.AWE NITE SF Mee...
Taming the Metaverse. Advanced UX / UI Standards for AR Games.AWE NITE SF Mee...Taming the Metaverse. Advanced UX / UI Standards for AR Games.AWE NITE SF Mee...
Taming the Metaverse. Advanced UX / UI Standards for AR Games.AWE NITE SF Mee...Nicole Lazzaro
 
AWE 2019 Advanced XR UX Standards XEODesign Lazzaro
AWE 2019 Advanced XR UX Standards XEODesign LazzaroAWE 2019 Advanced XR UX Standards XEODesign Lazzaro
AWE 2019 Advanced XR UX Standards XEODesign LazzaroNicole Lazzaro
 
Playing On: Interface Lessons from Games.
Playing On: Interface Lessons from Games.Playing On: Interface Lessons from Games.
Playing On: Interface Lessons from Games.John Mark Josling
 
Ace Usability Slides Avoid Kobayashi Maru: 10 XEODesign Secrets
Ace Usability Slides Avoid Kobayashi Maru: 10 XEODesign SecretsAce Usability Slides Avoid Kobayashi Maru: 10 XEODesign Secrets
Ace Usability Slides Avoid Kobayashi Maru: 10 XEODesign SecretsNicole Lazzaro
 
Kaamos Games Ltd. updated company deck
Kaamos Games Ltd. updated company deckKaamos Games Ltd. updated company deck
Kaamos Games Ltd. updated company deckVille Helttunen
 
Puzzle Match Games
Puzzle Match GamesPuzzle Match Games
Puzzle Match GamesIdo Adler
 
Game design through the eyes of gaming history
Game design through the eyes of gaming historyGame design through the eyes of gaming history
Game design through the eyes of gaming historyDori Adar
 
Killer Game Loops in Social Games
Killer Game Loops in Social GamesKiller Game Loops in Social Games
Killer Game Loops in Social GamesWooga
 
Project 4 Research pixel game
Project 4 Research pixel gameProject 4 Research pixel game
Project 4 Research pixel gameClinton Mkala
 
Game Thinking: More than just Gamification
Game Thinking: More than just GamificationGame Thinking: More than just Gamification
Game Thinking: More than just GamificationAndrzej Marczewski
 
10 Reasons Why Every UX/Product/Designer Must Play Games
10 Reasons Why Every UX/Product/Designer Must Play Games10 Reasons Why Every UX/Product/Designer Must Play Games
10 Reasons Why Every UX/Product/Designer Must Play GamesDori Adar
 

La actualidad más candente (20)

The 4 Keys to Fun: Increasing Engagement with Games
The 4 Keys to Fun: Increasing Engagement with GamesThe 4 Keys to Fun: Increasing Engagement with Games
The 4 Keys to Fun: Increasing Engagement with Games
 
PX is the New Design Game Emotions to Increase Engagement
PX is the New Design Game Emotions to Increase Engagement PX is the New Design Game Emotions to Increase Engagement
PX is the New Design Game Emotions to Increase Engagement
 
The Science of Fun: 3 Ways Games Make us Happier and Save the World GSummit 2014
The Science of Fun: 3 Ways Games Make us Happier and Save the World GSummit 2014The Science of Fun: 3 Ways Games Make us Happier and Save the World GSummit 2014
The Science of Fun: 3 Ways Games Make us Happier and Save the World GSummit 2014
 
XRDC Empathy in Wonderland
XRDC Empathy in WonderlandXRDC Empathy in Wonderland
XRDC Empathy in Wonderland
 
VRX 3 Design Leadership Strategies for Better VR
VRX 3 Design Leadership Strategies for Better VRVRX 3 Design Leadership Strategies for Better VR
VRX 3 Design Leadership Strategies for Better VR
 
4 Keys and Psychology of Fun from Awareness to Impact GSummit
4 Keys and Psychology of Fun from Awareness to Impact GSummit4 Keys and Psychology of Fun from Awareness to Impact GSummit
4 Keys and Psychology of Fun from Awareness to Impact GSummit
 
Gsm lazzaro emotion games slides 100n20120620
Gsm lazzaro emotion games slides 100n20120620Gsm lazzaro emotion games slides 100n20120620
Gsm lazzaro emotion games slides 100n20120620
 
Taming the Metaverse. Advanced UX / UI Standards for AR Games.AWE NITE SF Mee...
Taming the Metaverse. Advanced UX / UI Standards for AR Games.AWE NITE SF Mee...Taming the Metaverse. Advanced UX / UI Standards for AR Games.AWE NITE SF Mee...
Taming the Metaverse. Advanced UX / UI Standards for AR Games.AWE NITE SF Mee...
 
AWE 2019 Advanced XR UX Standards XEODesign Lazzaro
AWE 2019 Advanced XR UX Standards XEODesign LazzaroAWE 2019 Advanced XR UX Standards XEODesign Lazzaro
AWE 2019 Advanced XR UX Standards XEODesign Lazzaro
 
Playing On: Interface Lessons from Games.
Playing On: Interface Lessons from Games.Playing On: Interface Lessons from Games.
Playing On: Interface Lessons from Games.
 
Ace Usability Slides Avoid Kobayashi Maru: 10 XEODesign Secrets
Ace Usability Slides Avoid Kobayashi Maru: 10 XEODesign SecretsAce Usability Slides Avoid Kobayashi Maru: 10 XEODesign Secrets
Ace Usability Slides Avoid Kobayashi Maru: 10 XEODesign Secrets
 
Kaamos Games Ltd. updated company deck
Kaamos Games Ltd. updated company deckKaamos Games Ltd. updated company deck
Kaamos Games Ltd. updated company deck
 
Puzzle Match Games
Puzzle Match GamesPuzzle Match Games
Puzzle Match Games
 
Game design through the eyes of gaming history
Game design through the eyes of gaming historyGame design through the eyes of gaming history
Game design through the eyes of gaming history
 
Killer Game Loops in Social Games
Killer Game Loops in Social GamesKiller Game Loops in Social Games
Killer Game Loops in Social Games
 
Indies ´Premieres
Indies ´PremieresIndies ´Premieres
Indies ´Premieres
 
Project 4 Research pixel game
Project 4 Research pixel gameProject 4 Research pixel game
Project 4 Research pixel game
 
Game Thinking: More than just Gamification
Game Thinking: More than just GamificationGame Thinking: More than just Gamification
Game Thinking: More than just Gamification
 
Game Design Talk
Game Design TalkGame Design Talk
Game Design Talk
 
10 Reasons Why Every UX/Product/Designer Must Play Games
10 Reasons Why Every UX/Product/Designer Must Play Games10 Reasons Why Every UX/Product/Designer Must Play Games
10 Reasons Why Every UX/Product/Designer Must Play Games
 

Similar a VR Emotions and the 4 Keys to Fun Engagement

Lessons in VR from Ubisoft | Chris Early
Lessons in VR from Ubisoft | Chris EarlyLessons in VR from Ubisoft | Chris Early
Lessons in VR from Ubisoft | Chris EarlyJessica Tams
 
Designing for Creativity and Kindness in Games
Designing for Creativity and Kindness in GamesDesigning for Creativity and Kindness in Games
Designing for Creativity and Kindness in GamesMirjam Eladhari
 
Chasing Wonder and the Future of Engagement
Chasing Wonder and the Future of EngagementChasing Wonder and the Future of Engagement
Chasing Wonder and the Future of EngagementNicole Lazzaro
 
Games and Autobiography: game design is my psychologist
Games and Autobiography: game design is my psychologistGames and Autobiography: game design is my psychologist
Games and Autobiography: game design is my psychologistCodemotion
 
4 Most Important Emotions to Monetize Free to Play Games
4 Most Important Emotions to Monetize Free to Play Games4 Most Important Emotions to Monetize Free to Play Games
4 Most Important Emotions to Monetize Free to Play GamesNicole Lazzaro
 
Ux Week the Future of UX is Play: The 4 Keys to Fun, Emotion, and User Engage...
Ux Week the Future of UX is Play: The 4 Keys to Fun, Emotion, and User Engage...Ux Week the Future of UX is Play: The 4 Keys to Fun, Emotion, and User Engage...
Ux Week the Future of UX is Play: The 4 Keys to Fun, Emotion, and User Engage...Nicole Lazzaro
 
sussed school team quiz competition
sussed school team quiz competitionsussed school team quiz competition
sussed school team quiz competitionMark Evans
 
The 4 Most Important Emotions for Social Games, Nicole Lazzaro 100311
The 4 Most Important Emotions for Social Games, Nicole Lazzaro 100311The 4 Most Important Emotions for Social Games, Nicole Lazzaro 100311
The 4 Most Important Emotions for Social Games, Nicole Lazzaro 100311Nicole Lazzaro
 
The Four Keys to Fun: Designing Emotional Engagement and Viral Distribution w...
The Four Keys to Fun: Designing Emotional Engagement and Viral Distribution w...The Four Keys to Fun: Designing Emotional Engagement and Viral Distribution w...
The Four Keys to Fun: Designing Emotional Engagement and Viral Distribution w...BayCHI
 
Four Keys To Fun BayCHI Slides 100n081109
Four Keys To Fun BayCHI Slides 100n081109Four Keys To Fun BayCHI Slides 100n081109
Four Keys To Fun BayCHI Slides 100n081109Nicole Lazzaro
 
Turning the World Into a Game | E. Daniel Arey
Turning the World Into a Game | E. Daniel AreyTurning the World Into a Game | E. Daniel Arey
Turning the World Into a Game | E. Daniel AreyJessica Tams
 
DWS16 - Game Summit - Ryan Kaufman, Telltale Games
DWS16 - Game Summit - Ryan Kaufman, Telltale GamesDWS16 - Game Summit - Ryan Kaufman, Telltale Games
DWS16 - Game Summit - Ryan Kaufman, Telltale GamesIDATE DigiWorld
 

Similar a VR Emotions and the 4 Keys to Fun Engagement (20)

Lessons in VR from Ubisoft | Chris Early
Lessons in VR from Ubisoft | Chris EarlyLessons in VR from Ubisoft | Chris Early
Lessons in VR from Ubisoft | Chris Early
 
Designing for Creativity and Kindness in Games
Designing for Creativity and Kindness in GamesDesigning for Creativity and Kindness in Games
Designing for Creativity and Kindness in Games
 
Chasing Wonder and the Future of Engagement
Chasing Wonder and the Future of EngagementChasing Wonder and the Future of Engagement
Chasing Wonder and the Future of Engagement
 
Research
ResearchResearch
Research
 
Games and Autobiography: game design is my psychologist
Games and Autobiography: game design is my psychologistGames and Autobiography: game design is my psychologist
Games and Autobiography: game design is my psychologist
 
1. case study
1. case study1. case study
1. case study
 
4 Most Important Emotions to Monetize Free to Play Games
4 Most Important Emotions to Monetize Free to Play Games4 Most Important Emotions to Monetize Free to Play Games
4 Most Important Emotions to Monetize Free to Play Games
 
Ux Week the Future of UX is Play: The 4 Keys to Fun, Emotion, and User Engage...
Ux Week the Future of UX is Play: The 4 Keys to Fun, Emotion, and User Engage...Ux Week the Future of UX is Play: The 4 Keys to Fun, Emotion, and User Engage...
Ux Week the Future of UX is Play: The 4 Keys to Fun, Emotion, and User Engage...
 
1. case study
1. case study1. case study
1. case study
 
1. case study
1. case study1. case study
1. case study
 
sussed school team quiz competition
sussed school team quiz competitionsussed school team quiz competition
sussed school team quiz competition
 
The 4 Most Important Emotions for Social Games, Nicole Lazzaro 100311
The 4 Most Important Emotions for Social Games, Nicole Lazzaro 100311The 4 Most Important Emotions for Social Games, Nicole Lazzaro 100311
The 4 Most Important Emotions for Social Games, Nicole Lazzaro 100311
 
Research
ResearchResearch
Research
 
The Four Keys to Fun: Designing Emotional Engagement and Viral Distribution w...
The Four Keys to Fun: Designing Emotional Engagement and Viral Distribution w...The Four Keys to Fun: Designing Emotional Engagement and Viral Distribution w...
The Four Keys to Fun: Designing Emotional Engagement and Viral Distribution w...
 
Four Keys To Fun BayCHI Slides 100n081109
Four Keys To Fun BayCHI Slides 100n081109Four Keys To Fun BayCHI Slides 100n081109
Four Keys To Fun BayCHI Slides 100n081109
 
Turning the World Into a Game | E. Daniel Arey
Turning the World Into a Game | E. Daniel AreyTurning the World Into a Game | E. Daniel Arey
Turning the World Into a Game | E. Daniel Arey
 
Psfk presentation
Psfk presentationPsfk presentation
Psfk presentation
 
DWS16 - Game Summit - Ryan Kaufman, Telltale Games
DWS16 - Game Summit - Ryan Kaufman, Telltale GamesDWS16 - Game Summit - Ryan Kaufman, Telltale Games
DWS16 - Game Summit - Ryan Kaufman, Telltale Games
 
MMO Player Psychology
MMO Player PsychologyMMO Player Psychology
MMO Player Psychology
 
Curtis slidepresentation
Curtis slidepresentationCurtis slidepresentation
Curtis slidepresentation
 

Más de Nicole Lazzaro

Spatial Audio Lessons Learned from Unscramble the Oracle BOSE AR
Spatial Audio Lessons Learned from Unscramble the Oracle BOSE ARSpatial Audio Lessons Learned from Unscramble the Oracle BOSE AR
Spatial Audio Lessons Learned from Unscramble the Oracle BOSE ARNicole Lazzaro
 
4 Emotions that Drive Monetization in Free to Play Games GDC 2014
4 Emotions that Drive Monetization in Free to Play Games GDC 20144 Emotions that Drive Monetization in Free to Play Games GDC 2014
4 Emotions that Drive Monetization in Free to Play Games GDC 2014Nicole Lazzaro
 
Fun Meters: Data Driven Design for Tilt: Flip's Adventure in 1.5 Dimensions
Fun Meters: Data Driven Design for Tilt: Flip's Adventure in 1.5 DimensionsFun Meters: Data Driven Design for Tilt: Flip's Adventure in 1.5 Dimensions
Fun Meters: Data Driven Design for Tilt: Flip's Adventure in 1.5 DimensionsNicole Lazzaro
 
My Top Ten Tweets from GDC
My Top Ten Tweets from GDCMy Top Ten Tweets from GDC
My Top Ten Tweets from GDCNicole Lazzaro
 
Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609
Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609
Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609Nicole Lazzaro
 
iGames Summit Using Fun to Drive Social Distribution of iPhone Games to creat...
iGames Summit Using Fun to Drive Social Distribution of iPhone Games to creat...iGames Summit Using Fun to Drive Social Distribution of iPhone Games to creat...
iGames Summit Using Fun to Drive Social Distribution of iPhone Games to creat...Nicole Lazzaro
 

Más de Nicole Lazzaro (6)

Spatial Audio Lessons Learned from Unscramble the Oracle BOSE AR
Spatial Audio Lessons Learned from Unscramble the Oracle BOSE ARSpatial Audio Lessons Learned from Unscramble the Oracle BOSE AR
Spatial Audio Lessons Learned from Unscramble the Oracle BOSE AR
 
4 Emotions that Drive Monetization in Free to Play Games GDC 2014
4 Emotions that Drive Monetization in Free to Play Games GDC 20144 Emotions that Drive Monetization in Free to Play Games GDC 2014
4 Emotions that Drive Monetization in Free to Play Games GDC 2014
 
Fun Meters: Data Driven Design for Tilt: Flip's Adventure in 1.5 Dimensions
Fun Meters: Data Driven Design for Tilt: Flip's Adventure in 1.5 DimensionsFun Meters: Data Driven Design for Tilt: Flip's Adventure in 1.5 Dimensions
Fun Meters: Data Driven Design for Tilt: Flip's Adventure in 1.5 Dimensions
 
My Top Ten Tweets from GDC
My Top Ten Tweets from GDCMy Top Ten Tweets from GDC
My Top Ten Tweets from GDC
 
Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609
Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609
Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609
 
iGames Summit Using Fun to Drive Social Distribution of iPhone Games to creat...
iGames Summit Using Fun to Drive Social Distribution of iPhone Games to creat...iGames Summit Using Fun to Drive Social Distribution of iPhone Games to creat...
iGames Summit Using Fun to Drive Social Distribution of iPhone Games to creat...
 

Último

earthquake drill seminar for schools.pptx
earthquake drill  seminar for schools.pptxearthquake drill  seminar for schools.pptx
earthquake drill seminar for schools.pptxBfpSiniloanFSLaguna
 
办理英属哥伦比亚大学毕业证成绩单|购买加拿大UBC文凭证书
办理英属哥伦比亚大学毕业证成绩单|购买加拿大UBC文凭证书办理英属哥伦比亚大学毕业证成绩单|购买加拿大UBC文凭证书
办理英属哥伦比亚大学毕业证成绩单|购买加拿大UBC文凭证书zdzoqco
 
Determination of antibacterial activity of various broad spectrum antibiotics...
Determination of antibacterial activity of various broad spectrum antibiotics...Determination of antibacterial activity of various broad spectrum antibiotics...
Determination of antibacterial activity of various broad spectrum antibiotics...Open Access Research Paper
 
885MTAMount DMU University Bachelor's Diploma in Education
885MTAMount DMU University Bachelor's Diploma in Education885MTAMount DMU University Bachelor's Diploma in Education
885MTAMount DMU University Bachelor's Diploma in Educationz xss
 
5 Wondrous Places You Should Visit at Least Once in Your Lifetime (1).pdf
5 Wondrous Places You Should Visit at Least Once in Your Lifetime (1).pdf5 Wondrous Places You Should Visit at Least Once in Your Lifetime (1).pdf
5 Wondrous Places You Should Visit at Least Once in Your Lifetime (1).pdfsrivastavaakshat51
 
EARTH DAY Slide show EARTHDAY.ORG is unwavering in our commitment to end plas...
EARTH DAY Slide show EARTHDAY.ORG is unwavering in our commitment to end plas...EARTH DAY Slide show EARTHDAY.ORG is unwavering in our commitment to end plas...
EARTH DAY Slide show EARTHDAY.ORG is unwavering in our commitment to end plas...Aqsa Yasmin
 
Delivering nature-based solution outcomes by addressing policy, institutiona...
Delivering nature-based solution outcomes by addressing  policy, institutiona...Delivering nature-based solution outcomes by addressing  policy, institutiona...
Delivering nature-based solution outcomes by addressing policy, institutiona...CIFOR-ICRAF
 
Abu Dhabi Sea Beach Visitor Community pp
Abu Dhabi Sea Beach Visitor Community ppAbu Dhabi Sea Beach Visitor Community pp
Abu Dhabi Sea Beach Visitor Community pp202215407
 
AI and Ecology - The H4rmony Project.pptx
AI and Ecology - The H4rmony Project.pptxAI and Ecology - The H4rmony Project.pptx
AI and Ecology - The H4rmony Project.pptxNeoV2
 
Philippines-Native-Chicken.pptx file copy
Philippines-Native-Chicken.pptx file copyPhilippines-Native-Chicken.pptx file copy
Philippines-Native-Chicken.pptx file copyKristineRoseCorrales
 
Slide deck for the IPCC Briefing to Latvian Parliamentarians
Slide deck for the IPCC Briefing to Latvian ParliamentariansSlide deck for the IPCC Briefing to Latvian Parliamentarians
Slide deck for the IPCC Briefing to Latvian Parliamentariansipcc-media
 
Group 4The Species of the Atlantic Forest.pdf
Group 4The Species of the Atlantic Forest.pdfGroup 4The Species of the Atlantic Forest.pdf
Group 4The Species of the Atlantic Forest.pdfs2015004
 
原版1:1复刻塔夫斯大学毕业证Tufts毕业证留信学历认证
原版1:1复刻塔夫斯大学毕业证Tufts毕业证留信学历认证原版1:1复刻塔夫斯大学毕业证Tufts毕业证留信学历认证
原版1:1复刻塔夫斯大学毕业证Tufts毕业证留信学历认证jdkhjh
 
See How do animals kill their prey for food
See How do animals kill their prey for foodSee How do animals kill their prey for food
See How do animals kill their prey for fooddrsk203
 
Call Girls Abids 7001305949 all area service COD available Any Time
Call Girls Abids 7001305949 all area service COD available Any TimeCall Girls Abids 7001305949 all area service COD available Any Time
Call Girls Abids 7001305949 all area service COD available Any Timedelhimodelshub1
 
Call Girls Ahmedabad 7397865700 Ridhima Hire Me Full Night
Call Girls Ahmedabad 7397865700 Ridhima Hire Me Full NightCall Girls Ahmedabad 7397865700 Ridhima Hire Me Full Night
Call Girls Ahmedabad 7397865700 Ridhima Hire Me Full Nightssuser7cb4ff
 

Último (20)

earthquake drill seminar for schools.pptx
earthquake drill  seminar for schools.pptxearthquake drill  seminar for schools.pptx
earthquake drill seminar for schools.pptx
 
办理英属哥伦比亚大学毕业证成绩单|购买加拿大UBC文凭证书
办理英属哥伦比亚大学毕业证成绩单|购买加拿大UBC文凭证书办理英属哥伦比亚大学毕业证成绩单|购买加拿大UBC文凭证书
办理英属哥伦比亚大学毕业证成绩单|购买加拿大UBC文凭证书
 
Determination of antibacterial activity of various broad spectrum antibiotics...
Determination of antibacterial activity of various broad spectrum antibiotics...Determination of antibacterial activity of various broad spectrum antibiotics...
Determination of antibacterial activity of various broad spectrum antibiotics...
 
885MTAMount DMU University Bachelor's Diploma in Education
885MTAMount DMU University Bachelor's Diploma in Education885MTAMount DMU University Bachelor's Diploma in Education
885MTAMount DMU University Bachelor's Diploma in Education
 
5 Wondrous Places You Should Visit at Least Once in Your Lifetime (1).pdf
5 Wondrous Places You Should Visit at Least Once in Your Lifetime (1).pdf5 Wondrous Places You Should Visit at Least Once in Your Lifetime (1).pdf
5 Wondrous Places You Should Visit at Least Once in Your Lifetime (1).pdf
 
EARTH DAY Slide show EARTHDAY.ORG is unwavering in our commitment to end plas...
EARTH DAY Slide show EARTHDAY.ORG is unwavering in our commitment to end plas...EARTH DAY Slide show EARTHDAY.ORG is unwavering in our commitment to end plas...
EARTH DAY Slide show EARTHDAY.ORG is unwavering in our commitment to end plas...
 
Escort Service Call Girls In Shakti Nagar, 99530°56974 Delhi NCR
Escort Service Call Girls In Shakti Nagar, 99530°56974 Delhi NCREscort Service Call Girls In Shakti Nagar, 99530°56974 Delhi NCR
Escort Service Call Girls In Shakti Nagar, 99530°56974 Delhi NCR
 
Delivering nature-based solution outcomes by addressing policy, institutiona...
Delivering nature-based solution outcomes by addressing  policy, institutiona...Delivering nature-based solution outcomes by addressing  policy, institutiona...
Delivering nature-based solution outcomes by addressing policy, institutiona...
 
Hot Sexy call girls in Nehru Place, 🔝 9953056974 🔝 escort Service
Hot Sexy call girls in Nehru Place, 🔝 9953056974 🔝 escort ServiceHot Sexy call girls in Nehru Place, 🔝 9953056974 🔝 escort Service
Hot Sexy call girls in Nehru Place, 🔝 9953056974 🔝 escort Service
 
Abu Dhabi Sea Beach Visitor Community pp
Abu Dhabi Sea Beach Visitor Community ppAbu Dhabi Sea Beach Visitor Community pp
Abu Dhabi Sea Beach Visitor Community pp
 
AI and Ecology - The H4rmony Project.pptx
AI and Ecology - The H4rmony Project.pptxAI and Ecology - The H4rmony Project.pptx
AI and Ecology - The H4rmony Project.pptx
 
Philippines-Native-Chicken.pptx file copy
Philippines-Native-Chicken.pptx file copyPhilippines-Native-Chicken.pptx file copy
Philippines-Native-Chicken.pptx file copy
 
Slide deck for the IPCC Briefing to Latvian Parliamentarians
Slide deck for the IPCC Briefing to Latvian ParliamentariansSlide deck for the IPCC Briefing to Latvian Parliamentarians
Slide deck for the IPCC Briefing to Latvian Parliamentarians
 
Group 4The Species of the Atlantic Forest.pdf
Group 4The Species of the Atlantic Forest.pdfGroup 4The Species of the Atlantic Forest.pdf
Group 4The Species of the Atlantic Forest.pdf
 
原版1:1复刻塔夫斯大学毕业证Tufts毕业证留信学历认证
原版1:1复刻塔夫斯大学毕业证Tufts毕业证留信学历认证原版1:1复刻塔夫斯大学毕业证Tufts毕业证留信学历认证
原版1:1复刻塔夫斯大学毕业证Tufts毕业证留信学历认证
 
See How do animals kill their prey for food
See How do animals kill their prey for foodSee How do animals kill their prey for food
See How do animals kill their prey for food
 
Call Girls In R.K. Puram 9953056974 Escorts ServiCe In Delhi Ncr
Call Girls In R.K. Puram 9953056974 Escorts ServiCe In Delhi NcrCall Girls In R.K. Puram 9953056974 Escorts ServiCe In Delhi Ncr
Call Girls In R.K. Puram 9953056974 Escorts ServiCe In Delhi Ncr
 
Call Girls Abids 7001305949 all area service COD available Any Time
Call Girls Abids 7001305949 all area service COD available Any TimeCall Girls Abids 7001305949 all area service COD available Any Time
Call Girls Abids 7001305949 all area service COD available Any Time
 
Call Girls Ahmedabad 7397865700 Ridhima Hire Me Full Night
Call Girls Ahmedabad 7397865700 Ridhima Hire Me Full NightCall Girls Ahmedabad 7397865700 Ridhima Hire Me Full Night
Call Girls Ahmedabad 7397865700 Ridhima Hire Me Full Night
 
Sexy Call Girls Patel Nagar New Delhi +918448380779 Call Girls Service in Del...
Sexy Call Girls Patel Nagar New Delhi +918448380779 Call Girls Service in Del...Sexy Call Girls Patel Nagar New Delhi +918448380779 Call Girls Service in Del...
Sexy Call Girls Patel Nagar New Delhi +918448380779 Call Girls Service in Del...
 

VR Emotions and the 4 Keys to Fun Engagement

  • 1. XEODesign© 2016 XEODesign, Inc. All Rights Reserved Empathy Environment VR AltSpace VR July 11, 2017
  • 2. XEODesign© 2016 XEODesign, Inc. All Rights Reserved Nicole Lazzaro VR Developer Expert on VR Emotion and Engagement Making VR Fun @NicoleLazzar o • Game Developer • Programmer • Filmmaker • Emotion • Stanford Psychology • 1st iPhone Game
  • 3. VR Experience Rainforest 3D 360 VideoXEODesign®
  • 4. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary VR Serious Games “New findings from Stanford researchers show that people who were immersed in a three- dimensional virtual forest and told to saw through a towering sequoia until it crashed in front of them later used less paper in the real world than people who only imagined what it's like to cut down a tree.” “[It will] make them feel more personally accountable or responsible for the damage that occurred."
  • 5. Experience New Perspective Notes on Blindness, Archer’s Mark
  • 6. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
  • 7. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
  • 8. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
  • 9. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
  • 10. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
  • 11. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary Serious Games Experience Tilt World an award winning game on iOS plants trees with a real time Impact Map. Players have planted 16,000 trees on Madagascar. iOS App Store: http://bitly.com/TiltWorld Trailer: https://www.youtube.com/watch?v=sCWmy0T73d4
  • 14. XEODesign© 2016 XEODesign, Inc. All Rights Reserved WTF?Where’s the Fun? Hint Presence is Not the Same as Fun
  • 15. XEODesign© 2016 XEODesign, Inc. All Rights Reserved The 4 Keys Each emotion has a function • Curiosity > explore • Frustration > goal • Amusement > social bond • Satisfaction > value Ways we trigger these emotions are different in VR
  • 16. XEODesign© 2016 XEODesign, Inc. All Rights Reserved The 4 Keys to Fun Easy Fun Micro Loop Hard Fun Main Loop People Fun Social Engagement Loop Serious Fun Meta Loop The 4 Keys to Fun Increases Engagement Use the 4 Keys to Fun: Best selling games allow players to move between different kinds of play.
  • 17. XEODesign© 2016 XEODesign, Inc. All Rights Reserved 4 Keys Escape The Micro Loop of Gameplay VR Goal Frustration Core Loop VR Collection Desire Meta Loop 4 Keys to Fun Beyond novelty offer more kinds of VR fun
  • 18. XEODesign© 2016 XEODesign, Inc. All Rights Reserved VR is HOT VR Emotions • Deeper • Stronger • More Personal VR Creates Strong Emotions The Player is the protagonist VR Books Movies Games More realistic than any communication medium we’ve ever invented
  • 19. XEODesign© 2016 XEODesign, Inc. All Rights Reserved 4 Crayons VR VR Design is More Architecture than Film
  • 20. © 2017 XEODesign, Inc. All Rights Reserved @NicoleLazzaro Nicole@xeodesign.com XEODesign.comFree Download 4K2F.com *WTF ?Where’s the Fun? Follow the White Rabbit