Social media and E-mail marketing advantages presented at the 11th Annual National Muslim Business Conference at the Center for Human Excellence in Philadelphia, PA

1. Nicole Newman
President/CEO of Newman Networks
April 18th, 2014

2.  Nicole Newman, Biography
 Vision
 Goals
 Accountability
 Plan
 Marketing starts with a budget
 What is social media
 Traditional Marketing Techniques
 What is Marketing
 Build Your Brand
 Facebook Ads Work
 How does linkedin work?
 Next steps

3.  Born in Washington DC
 Graduate of the High School of
Engineering & Science
 MBA, University of Maryland
 15 years in Corporate America
 8 years in business at
Newman Networks
 Embraced Islam April 2010
Connie Grier said “She is always one step
ahead of the "expected" and formulates the
"inspired". She takes the time to explain
everything, and always turns the query back to
YOU and YOUR business. She is a wealth of knowledge, a sharp and
strategic planner, and a coach that coaches respectfully!

4. Your business can only grow as big as your vision

5.  Business is a three legged stool consisting of
the Product, Marketing, Financing

6.  What is the annual revenue goal?
 What is the profit margin on the sales?
 What is the Exit Strategy?
 Define the Marketing Strategy
 Define the Financing Strategy
 Loans/Lines of Credit
 Equity Positions
 Angel investors
J. Paul Getty “I would rather earn 1% of other
peoples money than 100% of my own effort”

7.  Your are your own boss
 Who what holds you accountable?
 Religion
 Family
 Friends
 Mentors/Coaches
 Books
 Getting to Yes
 The E-Myth Revisited b Michael Gerber
 The tipping point by Malcolm Gladwell

8. Business is Overwhelming

9.  Accounting System
 Quickbooks
 Freshbooks
 Outright
 Product/Service
 Product, Placement
 Positioning, Price
 Positioning
 Must be seen by the customer 6 times before it
registers
 Measurable Return on Investment

10. Social media is online content built by people using
highly accessible and scalable publishing
technologies. At its most basic sense, social media
is a shift in how people discover, read and share
news, information and content.
It is the democratization of information, transforming
people from content readers into publishers.
Social media has become extremely popular because
it allows people to connect in the online world to
form relationships for personal, political and
business use.

11.  PUSH (TV, Radio, Newspapers, Magazines,
Billboards, Program Guides)
Versus
 PULL (Social Media, Websites, Radio
Interviews...)
"It is not who you know but who knows you" -
http://www.otiscollier.com/its-not-who-you-
know-but-who-knows-you/

12.  Marketing is belief in yourself transferred to someone
else.
 All people (someone else) are -
1) Customer
2) Potential Customer
3) Referral Marketing Partner
a. Local business
b. High School Classmate
c. College Alumni
Social Media is not who you know but WHO
KNOWS YOU!

13.  Facebook – 750 Million Active users (70%
outside the US)
 Myspace – 120 Million Active Users
 Blogs - 55 million active users (declining)
 Linkedin – 130 million registered users
 Twitter – not disclosed
 YouTube - over 100 million videos a day
• Plaxo
• Yelp

14. Marketing belief in yourself transferred to
someone else
 Testimonials
 Visual appearance
 Print
 Integrations -- Website
 YouTube
 Facebook
 Linkedin
 DEFINE YOUR SOCIAL MEDIA STRATEGY
Platform - Facebook
Platform – Linkedin
Platform - Twitter
Platform - Instagram
Platform - Yelp

15.  Facebook uses the power of influence (John
X likes the ad)
 Facebook uses the status updates as content
for the ad meaning the ads dynamically
change without programmer intervention
 Influence and Expert knowledge = Attraction
marketing

16.  Three levels of
Engagement
 On-line Resume
 continuous update
 can PDF
 Recommendations
 stand out from the
 crowd
 useful for job search
 Groups
 build common
interest
 target market

17.  Content to attract target market
 Landing Page (fan page is website for
Facebook)
 Favorite pages (reciprocal relationship with
other Businesses)
 Membership - what is their incentive to
 Become a fan
 Suggest to friends
 Automate tracking tools
 ADVERTISE!!!!!

18.  Vision Board Workshop on June 29th, 2014 at
IMPACT Hub
 Calling All Female Entrepreneurs Cohort 5 begins
on June 29th, 2014
 Linkedin 102 “I have a profile, now what”
workshop on May 13th, 2014
 Ready, Set, Grow seminar and training at The
Enterprise Center on May 21st, 2014
RSVP
http://newmannetworks.eventbrite.com