Culture and branding are two sides of the same coin. It is impossible to have a strong external brand without also working on internal culture. The actions of yourself and your team both in and out of the company reflects it’s culture and business. When brand and culture are aligned they can create a powerful competitive advantage.

1. Unbreakable: Culture + Brand
Nicole Williams
Head of Product, SilverStripe
Co-founder, Summer of Biz

2. Culture is
your strongest
competitive
advantage

3. ➔ Unbreakable bond
➔ Power of great culture
➔ Common culture myths
➔ The role of gender
●

6. Who are you?

7. One employee
One blog post
-$10 Billion company value

8. https://www.susanjfowler.com/blog/2017/2/19/reflecting-on-one-very-strange-year-at-uber

9. Super pumped
Always be hustlin’
Bold

11. Culture = brand
Two sides, same coin

12. It’s not yoga, dogs at work or
Friday beers.

13. Culture is...

14. Strategy → where we’re going
Culture → readiness to act

17. Forget cultural fit.
Seek cultural add.

18. Competitive Advantage
Best in world / Hard to copy / Desirable

19. Architect your brand
around your culture
Don’t try to force culture to follow brand

21. What are we
waiting for?

22. Myth 1:
Culture just happens

23. Values first,
Culture second

24. Honesty
Over comfort

25. Continuous improvement
Over perfection

26. Collaboration
Over control

27. Adaptability
Over guarantees

28. Camaraderie
Over corporate culture

29. Myth 2:
It’s impossible to measure ROI

31. "...the job of senior leaders is to create
context… why are we doing this rather
than invent content - the who, what,
when, how.”
Mike Bennetts, CEO, Z Energy

32. Increased share price in
commodity market
Shell NZ was purchased for $700M in 2010
Z Energy publically listed in 2014 at $1.5B

33. Culture is a
growth multiplier
Companies that prioritise culture perform better overall
in stock market (Glassdoor report 2009-2014)

34. Measure culture
like customer satisfaction

35. You can’t manage
what you don’t measure

36. Agile mindsets

37. Myth 3:
Culture belongs to HR

38. Top-down support

39. We become what we allow

40. Females make up
76% HR entrants
75% Marketing entrants
7% Director level
http://www.bizreport.com/2013/10/research-reve
als-gender-gap-in-top-marketing-positions.html

41. Only 17%
of board members
are female
NZ private sector companies

42. Culture is
your strongest
competitive
advantage

43. Unbreakable: Culture + Brand
Nicole Williams
Twitter: @envycollect
Head of Product, SilverStripe www.silverstripe.com
Co-founder, Summer of Biz www.summerofbiz.co.nz
Imagery CC0 with thanks to www.unsplash.com