Developers aren't known for their love of marketing! There's often a wide divide between technical and non-technical roles. but in reality we share a lot of the same challenges - doing more with less, measuring what works and connecting with users. This talk shares lessons from software development that marketers can use to create more accountable, data-driven marketing. Learn why marketers must be artists, scientists and politicians and how to balance these roles.
6. “An ad that pretends to be art is - at absolute best - like
someone who smiles at you only because he wants something
from you. This is dishonest, but what’s insidious is the
cumulative effect that such dishonesty has on us; since it offers
the perfect simulacrum of goodwill without goodwill’s real
substance, it messes with our heads and eventually starts
upping our defenses even in cases of genuine smiles and real art
and true goodwill. It makes us feel confused and lonely and
impotent and angry and scared. It causes despair.”
David Foster Wallace, author and English professor
37. Startups don’t fail because they can’t build
the product. They fail because they can’t
get traction for their product.
~ Ryan Hoover, Founder, Product Hunt
39. US Fortune 1,000 companies
34 marketing directors
at board executive level
That’s 0.1%
http://istart.com.au/news-items/board-level-marketers-must-embrace-data-technology-and-finance/
40. [Marketers must be] part artist - leading their teams to develop
inspiring campaigns; part scientist - analysing and uncovering
value from huge volumes of variable data; and part politician -
being relationships and becoming great communicators”
~ Andrea Ward, VP marketing, Oracle Marketing Cloud