Nicolle Richard is a lead product designer at Fullscreen who discusses their design process. She explains that Fullscreen believes design should be included throughout the entire product process. Their process includes research, ideation, prototyping, testing, and building with iteration. They spend most of their time on research and prototyping before testing assumptions and building the final product.
6. Why design is important @Fullscreen
Our design process
Ideation
Research
Prototyping
Testing and building
7. Why design is important @Fullscreen
We believe that building successful and useful products
we must include design through the entire process
8. People don’t use a product because of the great
design; great design helps them use the product.
— VIRAN ANURADHA DAYARATNE
9. Jesse James Garret is the man.
User Needs
Functional /Specifications
IA / IxD
UI / Nav / Info Design
Visual Design
Presenting information /
Navigation so it’s easy
to understand
What’s the goal?
What are the
requirements?
How does it feel to use the
product?
Identity and comfort
How we think about Product Design
10. User Needs
Functional /Specifications
IA / IxD
UI / Nav / Info Design
Visual Design
Product Design Team
1 person
1 person
1 person
1 person
1 person
Jesse James Garret is the man.
How we think about Product Design
11. Our design process
Idea Research Prototyping Testing Build
Iterate
Revisit
Assumptions
Feedback from
Production
12. Timeline of where
energy is spent
60% 20% 20%
Research and ideating
Workshops
Prototyping
Testing / Validating Assumptions
Design Build
26. Low Fidelity
Prototypes
You’ve moved to the digital space
Invision, Flinto, Quartz Composer
Little content but can quickly
understand the UX & IA
Investing in animations pays off
The best kind of prototype
Prototyping
33. Be mindful
Learn and iterate, it never ends
Things don’t always turn out the way you expect
10% of your designs are usually successful ones,
the rest is just rocket fuel