1. 2013 Strategic Communications Plan

2. WHAT WE COULD BE

3. WHAT WE ARE

4. 1) BRANDING & IDENTITY
2) WEBSITE
3) SOCIAL MEDIA STRATEGY
GOALS

5. THE PAKISTANI IDENTITY AS A BRAND

6. What is the purpose of an
embassy’s website? Why
would you visit it?
WEBSITE

7. WHAT ARE PEOPLE LOOKING FOR?
Consular Services
Community Events
Educational Resources
Commercial Tourism

8. CONTEXT

9. EMBASSY OF INDIA

10. EMBASSY OF CHINA

11. EMBASSY OF PAKISTAN

12. P2P Competitiveness
Analytics
WHAT EXACTLY IS WRONG?

13. 907,452th most visited website in the world
461,567th most visited website in the United States.
Our traffic estimations are rated as rather low.
Facebook Likes: 9
Facebook Shares: 50
Facebook Comments: 11
Twitter Backlinks: 11
StumbleUpon: 7
Google™+: 0
THE BENEFITS OF ANALYTICS

14. ANALYTICS CONTINUED

15. SCENARIO
WHO DOES THIS AFFECT?

16. SIMPLIFY
STYLIZE
STREAMLINE
HOW DO WE MOVE FORWARD?

17. WHAT WILL THIS COST
US?

18. WHAT WE SHOULD AIM TO LOOK LIKE

19. BREAK

20. Refocusing
and
Streamlining
Across
Platforms
SOCIAL MEDIA
STRATEGY 2013

21. What do you expect out of
the social media presence
for an embassy?
WHAT ARE WE LOOKING FOR?

22. GOALS

23. ACQUISTION

24. RETENTION

25. REPUTATION

26. Resource
Engagement
Analytics
WHAT SHOULD OUR STRATEGY FOCUS
ON?

27. United States Department of State and
the Broadcasting Board of Governors
Office of Inspector General
Review of the Use of Social Media by
the Department of State
MAJOR CHALLENGES

28. PARTICIPATION
WHAT IS OUR BIGGEST CHALLENGE?

29. TANGIBLE STEPS WE
CAN TAKE

30. STREAMLINING

31. APPROVALS
STREAMLINING CONTD.

32. EXPANSION

33. INFORMATION

34. WHO DO WE FOLLOW?

35. TWITTER ANALYTICS

36. TWITTER ANALYTICS

37. TWITTER ANALYTICS

38. WORD CLOUD

39. SOCIAL AUTHORITY SCORES

40. POTENTIAL REACH FOR OUR CONTENT

41. TWITTER ANALYTICS

42. AUTOMATION AND INTEGRATION

43. Article on Pakistani art/henna designs
ALL IT TAKES IS ONE CLICK

44. SURVEY

45. QUESTIONS?
COMMENTS?