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SMM Execution Plan for Great Lakes MDP Program

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Nidhi Chadha
Nidhi Chadha

eMarketing plan for Great Lakes MDP program

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SMM Execution Plan – Great Lakes MDP Program Submitted by: GROUP 1 Gayatri Deshpande – FT11422 Kartik Iyer – FT11230 Nidhi Chadha – FT11435 Priyanka Grover – FT11247 Raghav Arora – FT11249
1. Introduction – Great Lakes MDP Program ,[object Object],[object Object],[object Object],[object Object]
2. Customer Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. What’s in it for them?! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Speakers ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
4. Baseline Previous MDP Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. eMarketing Objectives ,[object Object],[object Object],[object Object],[object Object],02/05/11 MDP Program
6. eMarketing Tactics Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6.1. Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6.1. Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6.2. Pay Per Click Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6.2. Pay Per Click Advertising
6.3. Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6.3. Social Media Marketing
6.4. Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6.4. Email Marketing
7. Metrics of Success – Non Financial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7. Metrics of Success – Non Financial
8. Metrics of Success –Financial
9. Road Map of the integrated eMarketing 02/05/11 MDP Program
Details Of Review & Reporting 02/05/11 MDP Program
[object Object],[object Object]

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SMM Execution Plan for Great Lakes MDP Program

  • 1. SMM Execution Plan – Great Lakes MDP Program Submitted by: GROUP 1 Gayatri Deshpande – FT11422 Kartik Iyer – FT11230 Nidhi Chadha – FT11435 Priyanka Grover – FT11247 Raghav Arora – FT11249
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  • 20. 8. Metrics of Success –Financial
  • 21. 9. Road Map of the integrated eMarketing 02/05/11 MDP Program
  • 22. Details Of Review & Reporting 02/05/11 MDP Program
  • 23.