Denise Garciano (@Niecee) & Jonathan Nafarrete (@Jonathan360) present to the USC Asian Pacific Alumni Association a workshop on how to self empower utilizing social media

1. EMPOWERMENT THROUGH SOCIAL MEDIA
#USCAPAASM

2. @Niecee @Jonathan360
#USCAPAASM

3. Hello! I’m a social media......
Creator Curator Spectator
Creates original content on
social networks
Collects content on social
networks and shares it
Observes everyone else and
engages very little or never

4. WHAT WE WANT TO DO TODAY....

5. What we DON’T want....

6. But feeling.....
ME
Confident
Inspired
Proactive
Knowledgable
Motivated
Capable

7. AND PART OF A COMMUNITY

8. SIX STEPS TO SOCIAL MEDIA EMPOWERMENT

9. 1. What are your OBJECTIVES
2. Know where your AUDIENCE Is
3. Establish the RIGHT social profiles
4. OPTIMIZE Your Content
5. Increase Your VISIBILITY
6. MANAGE your relationships

10. WHAT ARE YOUR OBJECTIVES
I want to excel within my career & life
and take it to another level
I want to stand out
among other applicants
I want to increase the reach of my
business and/or professional efforts
JOB
SEEKER
BUSINESS
PROFESSIONAL
ENHANCER

11. 1. What are your OBJECTIVES
2. Know where your AUDIENCE Is
3. Establish the RIGHT social profiles
4. OPTIMIZE Your Content
5. Increase Your VISIBILITY
6. MANAGE your relationships

12. KNOW WHERE YOUR AUDIENCE IS
Professionals
Community
Specialized

13. 1. What are your OBJECTIVES
2. Know where your AUDIENCE Is
3. Establish the RIGHT social profiles
4. OPTIMIZE Your Content
5. Increase Your VISIBILITY
6. MANAGE your relationships

14. ESSENTIALS
JOB SEEKER: Linked In
• Proper filling out of profiles.
• Treat this as your digital resume. You would never send an
incomplete resume.
• This is a chance to highlight your achievements.

15. Use the Summary section on
your LinkedIn profile to tell
people who you are
professionally and who you
want to be professionally
One Chance – First Impression
Tell Me Your Story

16. ESSENTIALS
Business Professional:
LinkedIn Groups Facebook Groups Twitter Lists

17. ESSENTIALS
Enhancer:
Website/Blog YouTube Pinterest Instagram

18. 1. What are your OBJECTIVES
2. Know where your AUDIENCE Is
3. Establish the RIGHT social profiles
4. OPTIMIZE Your Content
5. Increase Your VISIBILITY
6. MANAGE your relationships

19. ProfileMaintenance
Content Development

20. Don’t Just Say It - Display It
"We don't have a choice on whether we do social media,
the question is how well we do it." - Erik Qualman, Author

21. Don’t Just Say It - Display It

22. Don’t Just Say It - Display It

23. Don’t Just Say It - Display It

24. Don’t Just Say It - Display It

25. 1. What is the take away message I want my audience to
have? Is it actionable?
2. Did I think twice about the content I am sharing?
3. How frequent am I posting content? Is it too much or too
little?
4. What am I an expert in and how do I amplify that?
5. Is this post expressive of who I am as a person?
CONTENT STRATEGY

26. 1. What are your OBJECTIVES
2. Know where your AUDIENCE Is
3. Establish the RIGHT social profiles
4. OPTIMIZE Your Content
5. Increase Your VISIBILITY
6. MANAGE your relationships

27. SEO DIGITAL FOOTPRINT
Social networks are
indexed by search
engines.
By establishing a
profile and presence
on multiple social
networks it can help
contribute to your
search results.

28. BE INFLUENTIAL IN RELEVANT TOPICS
Peer Endorsements on LinkedIn Influential Topics on Klout

29. KLOUT + BING = LOVE
Klout Results in Bing Expert Klout Results in Bing

30. LinkedIn - Recruiter Tool

31. 1. What are your OBJECTIVES
2. Know where your AUDIENCE Is
3. Establish the RIGHT social profiles
4. OPTIMIZE Your Content
5. Increase Your VISIBILITY
6. MANAGE your relationships

34. THIS SOUNDS GREAT, BUT NOW WHAT....

35. WHAT NOT TO DO
• NO RELIGION OR POLITICS. It only leads to arguing.
• GETTING INTO FIGHTS. Don’t bother. There is no winner on the internet.
• NO BUZZWORDS. Saying “guru” or “master” or “expert”. Forget about it.

36. WHAT HAPPENS IN VEGAS
STAYS IN VEGAS....
BUT WHAT HAPPENS ON
TWITTER STAYS ON
GOOGLE FOREVER

37. WHAT TO DO
• LISTEN. Just like in real life, listen to the conversation that is happening
first before opening your mouth and jumping in with a post.
• PROACTIVE. Be active in the community and groups that you are part of
by actively participating to show that you are genuine in your efforts.
• RECIPROCITY. Social media is about engaging in a two-way dialogue
and can often show a level of respect.
• AUTHENTICITY. Be aware of the tone and voice you portray online.
Because communities are very transparent they will take notice right away
if you are fake.
• DEDICATED. Being consistent with your content and develop that
authority level in your areas of expertise.
• BE RELEVANT. Stay on top of current events & trends

38. BECAUSE IT’S REALLY SIMPLE...

39. ALL ELSE FAILS LET THESE GUYS EXPLAIN IT FOR YOU

41. THANK YOU!!
Jonathan Nafarrete
@Jonathan360
jnafarrete@gmail.com
Denise Garciano
@Niecee
denise.garciano@buzzsmith.com