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Nordic Consumer Sector Salary Survey 2016
What are
you worth?
Welcome to Nigel Wright Group’s Nordic Consumer Sector Salary Survey
2016, which is specifically designed to provide you with an insight into
the salaries commanded by professionals within this sector. Nigel Wright
Group has earned a strong reputation within the consumer sector across
Europe for providing a high quality recruitment service that is built upon
our industry knowledge. We consider it important to continue to bring you
relevant, useful information that you can use, in an accessible format.
Introduction
This survey has been compiled from the responses of over 1,500 respondents who completed our online
questionnaire in the final quarter of 2015/2016 as well as data from our own extensive database of
candidates.
The survey represents a cross-section of respondents with the following profile:
•	 Location: Sweden (44%), Denmark (40%), Norway (16%);
•	 Consumer sub-sector: Food & Drink, Health & Beauty, Consumer Electronics, DIY, Fashion and
Apparel, Household Products, Luxury Goods, OTC pharmaceuticals, Leisure & Entertainment, Media
and Publishing, Retail and E-commerce and Travel;
•	 Male 71%, female 29%;
•	 Average age 41;
•	 81% of respondents are educated to degree level or above (52% have a Master’s degree);
•	 39% work for companies that employ 250 people or less and 43% work for companies employing over
1,000;
•	 18% have been in their current position less than one year; 21% for between one and three years, 30%
for between three and five years and 31% for more than five years.
The first three parts of the survey focuses on some general points of interest, such as levels of satisfaction,
respondents’ motivation to change jobs as well as attitudes towards skill shortages and the qualities
needed to succeed in the industry. This is followed by discipline-specific analyses of salaries.
For further information or to discuss your recruitment requirements please contact us
via the contact details below and you will be directed to a consultant specialising in your
area. For more information on our services please visit www.nigelwright.com.
Denmark: +45 7027 8601
Norway: +47 23 89 77 73
Sweden: +46 (0)8 400 264 35
04 Nordic Consumer Sector Salary Survey 2016 05Nordic Consumer Sector Salary Survey 2016
Respondents’ ProfileContents
71%
MALE
BASE:
1500+
PLUS DATABASE
Average age: 41
81%
Are educated to
degree level or above
40%
DENMARK
16%
NORWAY
44%
SWEDEN
29%
FEMALE
1. 	 Non-monetary indicators	 06
1.1 	 Weekly hours worked	 06
1.2	 Job satisfaction by job level	 07
1.3	 Job satisfaction by discipline	 08
1.4	 Job satisfaction by country	 09
1.5	 Factors influencing a change of roles	 10
1.6 	 Factors influencing a change of roles by country	 11
1.7 	 Methods used to search for a new role	 12
2. 	 Salaries, benefits and bonuses	 13
2.1 	 Average percentage of salary increase received and expected by level	 14
2.2 	 Average percentage of salary increase received and expected by discipline	 15
2.3 	 Average percentage of salary increase received and expected by country		 16
2.4	 Importance of benefits as part of a remuneration package 			 17
2.5 	 Importance of benefits as part of a remuneration package by gender		 18
2.6 	 Benefits and bonus entitlement by country	 19
2.7 	 Comparison of bonus rates by country	 20
2.8 	 Flexible working options 					 21
3. 	 Skills and attitudes 	 22
3.1 	 Skill shortages by country							 23
3.2 	 Qualities needed to be successful by country				 24
4. 	 Analysis of salaries in relation to discipline	 25
4.1 	 Executive									 26
4.2 	 Marketing	 							 27
4.3 	 Sales									 30
4.4 	 Operations 								 33
4.5 	 Finance & HR								 36
5.	Contact information							 37
06 Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 07
0
5
10
15
20
25
30
35
40
Level of satisfaction
%ofrespondents
executive
management
non-management
very
satisfied
m
oderately
satisfied
satisfied
m
oderately
dissatisfied
very
dissatisfied
1.		Non-monetary indicators
1.1	 Weekly hours worked
This section presents information from respondents from all disciplines and levels of the consumer
sector, on their working hours, levels of satisfaction and the factors that motivate them to change
roles.
On average respondents work 46 hours per week. 48% of respondents work between 41-50 hours
per week and a further 21% work between 51-60 hours per week.
The results show a fairly satisfied workforce in the consumer sector. Although there are variations
between the strength of respondents’ satisfaction, over 82% of respondents at each level of their
organisations rated themselves as being between satisfied and very satisfied. This is encouraging
for HR professionals and managers alike. The challenge, then, is to find out why the other 18% is
dissatisfied and what can be done to change this, whilst ensuring that the satisfaction level of the
rest of the workforce is maintained.
1.2	 Job satisfaction by job level
Respondents were asked to rate their level of job satisfaction on the following five-point scale:
1 = very dissatisfied
2 = moderately dissatisfied
3 = satisfied
4 = moderately satisfied
5 = very satisfied
40
41
42
43
44
45
46
47
48
49
denm
ark
sw
eden
norw
ay
Avg.No.Hours
08 Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 09
Unsurprisingly, you are more likely to be very satisfied with your job if you are in an executive
position, and most likely to be dissatisfied if you are non-management.
In the Nordic countries, the Norwegians were the happiest, with 83% of respondents indicating
they were satisfied as a minimum. Overall, 18% of Nordic respondents said that they were
dissatisfied, but 22% were very satisfied.
Respondents were asked to rate their level of job satisfaction on the following five-point scale:
1 = very dissatisfied
2 = moderately dissatisfied
3 = satisfied
4 = moderately satisfied
5 = very satisfied
Respondents were asked to rate their level of job satisfaction on the following five-point scale:
1 = very dissatisfied
2 = moderately dissatisfied
3 = satisfied
4 = moderately satisfied
5 = very satisfied
1.3	 Job satisfaction by discipline 1.4	 Job satisfaction by country / territory
0
5
10
15
20
25
30
40
35
Level of satisfaction
%ofrespondents
very
satisfied
m
oderately
satisfied
satisfied
m
oderately
dissatisfied
very
dissatisfied
marketing
sales
operations
supply chain
0
5
10
15
20
25
30
35
Level of satisfaction
%ofrespondents
very
satisfied
m
oderately
satisfied
satisfied
m
oderately
dissatisfied
very
dissatisfied
denmark
sweden
norway
all
10 11Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016
changelocation
increased
rem
uneration
0
10
20
30
40
50
60
70
80
Factors
%ofrespondents
internal
external
new
challenges
prom
otion
gain
new
skills
achievean
im
proved
w
ork-lifebalance
differentenvironm
ent/culture
flexiblew
orkingchangediscipline
Respondents were asked to select the top three factors that would motivate them to change
jobs, both within their current company (internally) and to another organisation (externally). In
the Nordic region, although money is important, the opportunity to experience new challenges
is a more persuasive factor for employees considering their next move. Interestingly, 20% of
people will be influenced to move within their current company in order to change their working
environment/culture.
There were marginal differences between the three countries. Promotion is slightly less important
to the Norwegians, who put a greater emphasis on gaining new skills and remuneration, and the
Danes indicated they are more motivated by new challenges than those in the other countries.
1.5	 Changing jobs
	 Factors influencing a change of roles internally, that 		
	 is within your current company, or externally to 		
	 another organisation.
1.6	 Changing jobs by country / territory 			
	 (internal & external combined).
differentenvironm
ent/culture
increased
rem
uneration
0
10
20
30
40
50
60
70
80
Factors
%ofrespondents
all
new
challenges
prom
otion
gain
new
skills
achievean
im
proved
w
ork-lifebalance
flexiblew
orking
changediscipline
changelocation
denmark
sweden
norway
12 Nordic Consumer Sector Salary Survey 2016
Respondents were asked to select all methods that they would utilise when looking for a new role.
As the respondents surveyed were mainly people already known to Nigel Wright Recruitment, it
is no surprise that our website is ranked highly. Social networking is also an increasingly important
method for job seekers. Using Social Networking sites to identify job opportunities now surpasses
the use of traditional media such as newspapers and magazines. Whilst the three Nordic countries
show similarities, one key difference is that 19% of Norwegians say that they would use regional or
local newspapers to search for a new role. The Norwegians are also more inclined to use online job
boards than the Danes and the Swedes.
1.7	 Methods used to search for a new role
0
10
20
30
40
50
60
Methods
%ofrespondents
nigelw
rightgroupw
ebsite
socialnetw
orking
sitesdirectapproachesto
em
ployersonlinejob
boards
other
recruitm
entconsultancies
internalbulletin
boards/em
ployer
intranets
other
regionalor
localnew
spaperstradem
agazines
all
denmark
sweden
norway
3.
Nordic Consumer Sector Salary Survey 2016
Salary, benefits 				
and bonuses
This section presents information from respondents from all disciplines and
levels of the consumer sector on their salaries, benefits and bonuses.
14 15Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016
At their last salary review, executives received a marginally higher increase than other levels.
However, non-management are anticipating the highest increase.
2.1	 Average percentage of salary increase 		
	 received and expected by level
0
1
2
3
4
5
6
Level
%ofsalaryincrease
received
expected
executive
m
anagem
ent
non-m
anagem
ent
When we consider salary increase by discipline, on average, those working in sales received and
expect a slightly higher increase than those working in marketing or operations.
2.2	 Average percentage of salary increase 		
	 received and expected by discipline
0
1
2
3
4
5
Discipline
%ofsalaryincrease
received
expected
sales
m
arketing
operations
16 17Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016
What percentage increase they received at their last salary review. The Danes received the lowest
increase (3.3%) and the Norwegians the highest (4.2%). Overall, respondents were expecting a
slightly lower salary increase in 2016 than they received in 2015.
2.3	 Average percentage of salary increase 		
	 received and expected by country
0
1
2
3
4
5
Country
%ofsalaryincrease
received
expected
denm
ark
sw
eden
norw
ay
all
Respondents were asked to select their top three preferences towards benefits and bonuses.
Across the Nordic region, the attractiveness of flexible working is very high, especially in
Norway. This was followed by personal bonuses and employer contributory pensions. Very few
respondents selected company cars without petrol, childcare, non-contributory pensions or career
breaks as one of their top three benefits.
2.4	 Importance of benefits as part of a 	 	 	
	 remuneration package
em
ployer
contributory
pension
0
10
20
30
40
50
60
70
80
%ofrespondents
Benefits
flexiblew
orking
bonus-personal
com
pany
car
and
petrol
bonus-com
pany
perform
ance
health
insurance
holiday
entitlem
ent
shareoptions
car
allow
ance
non-contributory
pension
career
breaks/sabbaticals
com
pany
car
w
ithoutpetrol
childcareallow
ances
denmark
sweden
norway
18 19Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016
Women value flexible working, personal bonus and holiday entitlement the most. For men, holiday
entitlement is not in their top three. Their order of priority is personal bonus, flexible working,
followed by company performance bonus.
2.5	 Importance of benefits as part of a 	 	 	
	 remuneration package by gender
health
insurance
career
breaks/sabbaticals
holiday
entitlem
ent
em
ployer
contributory
pension
flexiblew
orking
0
10
20
30
40
50
60
70
80
%ofrespondents
all
Benefits
bonus-personal
com
pany
car
and
petrol
bonus-com
pany
perform
ance
shareoptions
car
allow
ance
non-contributory
pension
com
pany
car
w
ithoutpetrol
childcareallow
ances
male
female
Overall 79% of all those surveyed receive some form of benefit or bonus. The most common being
a pension (77%), a company performance related bonus (63%) and a car allowance (55%).
Of those people receiving a company pension, 41% of respondents said their company employer
contribution was nine per cent or more. A fifth (20%) said that the employer contribution was
less than seven per cent. 22% admitted that they weren’t sure what percentage their employer
contributed towards their pension.
2.6	 Benefits and bonus entitlement by country
personalperform
ancerelated
bonus
car
allow
ance
0
10
20
30
40
50
60
70
80
90
%ofrespondents
Benefits
pension
healthcare
com
pany
perform
ancerelated
bonus
guaranteed
bonus
denmark
sweden
norway
all
20 21Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016
GUARANTEED BONUS Denmark Sweden Norway Average
Received 15.0 10.9 12.3 12.8
Expected 14.2 9.8 13.7 12.3
+/- -0.8 -1.1 1.4 -0.5
Guaranteed bonuses were generally expected to fall this year across the different countries,
with the exception of Norway. With regards to company bonuses, only respondents in Norway
expected an incremental rise. Only personal bonuses are expected to increase, on average, in the
region.
2.7	 Comparison of bonus rates by country
We asked respondents to list which of the following flexible working options their company
offered. Two thirds (66%) of all respondents said that their company offered them the option of
working from home, and this is higher than in many other European countries (the equivalent in
UK consumer companies, for example, is 58%. Over half (56%) worked at companies offering
flexi-time although this rose to 76% of respondents in Norway. Job sharing is not common in
Nordic companies – only 1% of respondents worked for companies that offer this as a flexible
working option compared to 12% in the UK.
2.8	 Flexible working options
job
sharing
part-tim
ew
orking
0
10
20
30
40
50
60
70
80
%ofrespondents
Benefits
w
orking
from
hom
e
com
pressed
hours
flexi-tim
e
term
-tim
ew
orking
none
denmark
sweden
norway
all
GUARANTEED BONUS
COMPANY BONUS
PERSONAL BONUS
COMPANY BONUS Denmark Sweden Norway Average
Received 14.7 13.2 13.7 13.9
Expected 14.6 12.3 14.0 13.5
+/- -0.1 -0.9 0.3 -0.4
PERSONAL BONUS Denmark Sweden Norway Average
Received 14.1 13.6 14.6 14.0
Expected 15.5 13.6 14.7 14.6
+/- 1.4 0.0 0.1 0.6
23Nordic Consumer Sector Salary Survey 2016
Skills and attitudes
Nordic Consumer Sector Salary Survey 2016
Respondents were asked to select which skills they thought were lacking in their industry. Overall,
having the right attitude and personality (39%), communication skills (34%) and commercial
acumen (33%) were selected the most often across the different countries.
We also asked people if their company had taken any action to address skills shortages in their
own company. A quarter (24%) said that their company had recruited from other industries
or professions to address a skills shortage and a fifth (19%) reported that their company had
increased their internal training budgets. Only 11% said that their employer had no skills shortages.
3.1	 Skills shortages by country
industry
know
ledgeand
experienceprofessional/industry
qualifications
0
10
20
30
40
50
Skills
%ofrespondents
rightattitude/personality
professionalm
anner
com
m
unication
skillscom
m
ercialacum
en
literacy
and
num
eracy
skills
none
denmark
sweden
norway
all
This section presents information from respondents on skill shortages and what
qualities they believe are needed to be successful in their industry.
24 Nordic Consumer Sector Salary Survey 2016
Respondents were asked to select what behaviours are needed to be a successful within their
career. Being action oriented (65%), flexible and adaptable (61%) and having professional
knowledge (60%) were considered the most significant, followed by communication expertise
(56%).
3.2	 Qualities needed to be successful by country
greatnetw
orker
confident/self-assured
self-sufficient/independent
excellentcom
m
unicator
0
10
20
30
40
50
60
70
Skills
%ofrespondents
action
oriented
flexible/adaptable
professionalknow
ledge
self-starter
copew
ellunder
financialinsecurity
denmark
sweden
norway
all
Analysis of salaries in
relation to discipline
Nordic Consumer Sector Salary Survey 2016
The Nigel Wright Nordic salary review is based on the details we hold on our
database. Whilst we make every possible attempt to ensure the data we provide
is accurate, it should be noted that salary levels can vary depending on company
size, industry sector and the availability of candidates in a specific discipline.
26 27Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016
SWEDEN (SEK) Average Minimum Maximum
Chief Executive Officer 1,400,000 900,000 3,000,000
Managing Director 1,200,000 800,000 3,000,000
Chief Operating Officer 1,020,000 720,000 2,400,000
Chief Financial Officer 1,080,000 780,000 2,300,000
General Manager 1,050,000 800,000 1,500,000
4.1			 Executive
DENMARK (DKK) Average Minimum Maximum
Chief Executive Officer 2,000,000 1,200,000 2,500,000
Managing Director 1,500,000 1,000,000 2,000,000
Chief Operating Officer 1,500,000 1,000,000 1,850,000
Chief Financial Officer 1,500,000 1,000,000 1,700,000
General Manager 1,200,000 1,000,000 1,500,000
NORWAY (NOK) Average Minimum Maximum
Chief Executive Officer 1,600,000 900,000 2,700,000
Managing Director 1,400,000 850,000 2,000,000
Chief Operating Officer 1,030,000 750,000 1,750,000
Chief Financial Officer 1,090,000 700,000 1,700,000
General Manager 960,000 800,000 1,500,000
4.2		 Marketing
DENMARK (DKK) Average Minimum Maximum
Marketing Director 1,210,000 800,000 1,670,000
Head of Marketing 1,090,000 720,000 1,060,000
Marketing Manager 800,000 600,000 1,000,000
Nordic Marketing Manager 1,000,000 720,000 1,100,000
International Marketing Manager 1,080,000 600,000 1,000,000
Category Manager 910,000 660,000 960,000
Sales & Marketing Manager 1,090,000 720,000 1,200,000
Trade Marketing Manager 720,000 600,000 880,000
Online Marketing Manager 720,000 600,000 800,000
Junior Marketing Manager 350,000 290,000 450,000
Marketing Co-ordinator 430,000 330,000 660,000
Brand Director 1,000,000 720,000 1,200,000
Senior Brand Manager 710,000 600,000 800,000
Nordic Brand Manager 720,000 680,000 800,000
Brand Manager 690,000 480,000 780,000
Junior Brand Manager 480,000 420,000 600,000
Product Director 1,000,000 720,000 1,000,000
Nordic Product Manager 750,000 480,000 820,000
Senior Product Manager 810,000 480,000 900,000
Product Manager 720,000 330,000 800,000
Junior Product Manager 600,000 350,000 700,000
PR & Communication Manager 720,000 360,000 900,000
Digital Marketing Director 950,000 600,000 1,200,000
Digital Marketing Manager 950,000 600,000 1,200,000
Digital Marketing Specialist 460,000 180,000 780,000
28 29Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016
NORWAY (NOK) Average Minimum Maximum
Marketing Director 1,150,000 870,000 1,500,000
Head of Marketing 880,000 800,000 1,100,000
Marketing Manager 745,000 650,000 1,200,000
Trade Marketing Manager 630,000 500,000 800,000
Nordic Marketing Manager 710,000 600,000 900,000
International Marketing Manager 880,000 800,000 1100,000
Category Manager 700,000 500,000 950,000
Online Marketing Manager 650,000 500,000 800,000
Marketing Co-ordinator 420,000 360,000 550,000
Senior Brand Manager 700,000 550,000 950,000
Nordic Brand Manager 610,000 450,000 700,000
Brand Manager 590,000 400,000 650,000
Junior Brand Manager 450,000 350,000 480,000
Product Director 940,000 800,000 1,000,000
Nordic Product Manager 690,000 550,000 890,000
Senior Product Manager 690,000 550,000 890,000
Product Manager 520,000 490,000 690,000
Junior Product Manager 480,000 400,000 550,000
PR & Communication Manager 600,000 450,000 800,000
Digital Marketing Director 800,000 690,000 1100,000
Digital Marketing Manager 740,000 600,000 930,000
Digital Marketing Specialist 530,000 480,000 700,000
SWEDEN (SEK) Average Minimum Maximum
Marketing Director 860,000 600,000 1,732,500
Head of Marketing 790,000 600,000 1,200,000
Marketing Manager 600,000 480,000 1,400,000
Nordic Marketing Manager 590,000 480,000 900,000
International Marketing Manager 580,000 420,000 900,000
Online Marketing Manager 550,000 420,000 720,000
Category Manager 550,000 400,000 864,000
Trade Marketing Manager 510,000 370,000 720,000
Sales & Marketing Manager 510,000 400,000 660,000
Junior Marketing Manager 370,000 300,000 500,000
Marketing Co-ordinator 380,000 260,000 650,000
Brand Director 720,000 480,000 1,200,000
Senior Brand Manager 550,000 420,000 720,000
Nordic Brand Manager 530,000 300,000 720,000
Brand Manager 490,000 330,000 660,000
Junior Brand Manager 390,000 280,000 504,000
Product Director 900,000 600,000 1,200,000
Nordic Product Manager 570,000 400,000 800,000
Senior Product Manager 600,000 450,000 720,000
Product Manager 480,000 360,000 660,000
Junior Product Manager 380,000 320,000 420,000
PR & Communication Manager 510,000 360,000 750,000
Digital Marketing Director 620,000 500,000 720,000
Digital Marketing Manager 530,000 360,000 840,000
30 31Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016
4.3		 Sales
DENMARK (DKK) Average Minimum Maximum
Sales Director 1,010,000 690,000 2,200,000
International Sales Director 1,290,000 650,000 1,500,000
Head of Sales 950,000 640,000 1,300,000
Nordic Sales Manager 860,000 550,000 1,350,000
Country Manager 1,200,000 780,000 1,350,000
Business Development Manager 750,000 420,000 1,000,000
Sales Manager 850,000 460,000 1,500,000
Export Manager 830,000 390,000 1,000,000
Regional Sales Manager 990,000 360,000 1,200,000
Field Sales Manager 790,000 360,000 1,000,000
Area/District Sales Manager 670,000 400,000 950,000
Sales Executive 710,000 300,000 1,000,000
Retail Sales Manager 730,000 360,000 990,000
Project Manager 790,000 420,000 1,200,000
Store Manager 470,000 300,000 1,100,000
Senior KAM 810,000 550,000 1,000,000
Nordic KAM 740,000 450,000 900,000
KAM 680,000 350,000 900,000
Account Manager/NAM 660,000 350,000 900,000
Junior KAM 500,000 360,000 570,000
SWEDEN (SEK) Average Minimum Maximum
Sales Director 860,000 600,000 2,500,000
International Sales Director 830,000 600,000 1,110,000
Head of Sales 690,000 480,000 1,200,000
Nordic Sales Manager 640,000 420,000 1,300,000
Country Manager 800,000 600,000 1,200,000
Business Development Manager 560,000 400,000 870,000
Sales Manager 600,000 420,000 1,000,000
Export Manager 610,000 420,000 830,000
Regional Sales Manager 580,000 360,000 1,140,000
Field Sales Manager 510,000 360,000 780,000
Area/District Sales Manager 470,000 300,000 820,000
Sales Executive 410,000 240,000 720,000
Retail Sales Manager 570,000 360,000 1,250,000
Project Manager 500,000 300,000 960,000
Store Manager 530,000 300,000 1,200,000
Senior KAM 650,000 460,000 960,000
Nordic KAM 600,000 400,000 760,000
KAM 520,000 360,000 780,000
Account Manager/NAM 500,000 320,000 960,000
Junior KAM 370,000 300,000 530,000
32 33Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016
4.4		 Operations
NORWAY (NOK) Average Minimum Maximum
Sales Director 990,000 800,000 2,000,000
International Sales Director 990,000 800,000 2,000,000
Head of Sales 735,000 550,000 950,000
Nordic Sales Manager 735,000 550,000 1,100,000
Country Manager 810,000 540,000 1,500,000
Business Development Manager 640,000 400,000 1,000,000
Sales Manager 610,000 550,000 1,000,000
Export Manager 600,000 450,000 750,000
Regional Sales Manager 690,000 580,000 900,000
Field Sales Manager 670,000 550,000 750,000
Area/District Sales Manager 620,000 500,000 700,000
Sales Executive - - -
Retail Sales Manager 400,000 350,000 650,000
Project Manager 590,000 480,000 1,200,000
Store Manager 400,000 360,000 800,000
Senior KAM 800,000 550,000 1,200,000
Nordic KAM 800,000 600,000 1,100,000
KAM 750,000 500,000 950,000
Account Manager/NAM 735,000 400,000 800,000
Junior KAM 500,000 400,000 600,000
DENMARK (DKK) Average Minimum Maximum
SUPPLY CHAIN
Supply Chain Director 1,230,000 600,000 2,000,000
Supply Chain Manager 840,000 460,000 900,000
Supply Chain Coordinator 530,000 480,000 600,000
Procurement Director 980,000 540,000 1,300,000
Procurement Manager 730,000 390,000 1,080,000
Buyer 730,000 350,000 900,000
Planner 580,000 290,000 660,000
Logistics Director 990,000 840,000 1,140,000
Logistics Manager 740,000 400,000 950,000
Logistics Coordinator 510,000 420,000 700,000
Warehouse Manager 690,000 450,000 840,000
OPERATIONS
Production Director 1,310,000 610,000 1,360,000
Manufacturing Director 950,000 600,000 1,300,000
Operations Director 980,000 720,000 1,300,000
Factory Manager 840,000 450,000 1,100,000
Manufacturing Manager 790,000 500,000 1,100,000
Operations Manager 770,000 500,000 900,000
Production Manager 780,000 400,000 900,000
Technical Manager 650,000 590,000 800,000
Project Manager 650,000 340,000 1,000,000
Quality Manager 890,000 500,000 1,000,000
34 35Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016
NORWAY (NOK) Average Minimum Maximum
SUPPLY CHAIN
Supply Chain Director 1,000,000 600,000 2,000,000
Supply Chain Manager 600,000 360,000 1,200,000
Supply Chain Coordinator 510,000 450,000 650,000
Procurement Director 850,000 600,000 1,800,000
Procurement Manager 620,000 500,000 1,200,000
Buyer 710,000 480,000 930,000
Planner 620,000 500,000 750,000
Logistics Director 770,000 750,000 800,000
Logistics Manager 660,000 450,000 850,000
Logistics Coordinator 510,000 400,000 600,000
Warehouse Manager 620,000 500,000 800,000
OPERATIONS
Production Director 1,070,000 800,000 1,400,000
Manufacturing Director 1,020,000 760,000 1,330,000
Operations Director 980,000 700,000 1,200,000
Factory Manager 920,000 700,000 1,200,000
Manufacturing Manager 850,000 600,000 1,000,000
Operations Manager 780,000 550,000 1,000,000
Production Manager 680,000 500,000 960,000
Technical Manager 680,000 550,000 900,000
Project Manager 650,000 450,000 900,000
Quality Manager 690,000 550,000 950,000
SWEDEN (SEK) Average Minimum Maximum
SUPPLY CHAIN
Supply Chain Director 1,200,000 720,000 2,000,000
Supply Chain Manager 660,000 480,000 960,000
Supply Chain Coordinator 450,000 300,000 600,000
Procurement Director 1,080,000 720,000 2,000,000
Procurement Manager 620,000 480,000 900,000
Buyer 420,000 300,000 540,000
Planner 420,000 300,000 600,000
Logistics Director 900,000 720,000 1,200,000
Logistics Manager 600,000 420,000 900,000
Logistics Coordinator 420,000 300,000 540,000
Warehouse Manager 550,000 360,000 960,000
OPERATIONS
Production Director 940,000 780,000 1,600,000
Manufacturing Director 1,080,000 840,000 1,800,000
Operations Director 960,000 660,000 1,400,000
Factory Manager 900,000 720,000 1,200,000
Manufacturing Manager 720,000 540,000 900,000
Operations Manager 660,000 460,000 840,000
Production Manager 660,000 460,000 900,000
Technical Manager 580,000 420,000 900,000
Project Manager 540,000 400,000 840,000
Quality Manager 600,000 420,000 900,000
36 37Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016
SWEDEN (SEK) Average Minimum Maximum
HR Director 1,010,000 720,000 3,000,000
HR Manager 600,000 540,000 900,000
HR Consultant 480,000 360,000 600,000
HR Coordinator 360,000 300,000 420,000
Finance Director 980,000 720,000 1,440,000
Finance Manager 780,000 600,000 900,000
Finance Controller 540,000 420,000 780,000
Finance Assistant 540,000 420,000 780,000
4.5		 Finance & HR
For more information on the Nordic Consumer Sector Salary Survey
2016, please contact Nigel Wright Group via the details below:
5.	Contact details
DENMARK (DKK) Average Minimum Maximum
HR Director 850,000 500,000 2,000,000
HR Manager 620,000 320,000 1,140,000
HR Consultant 550,000 360,000 720,000
HR Coordinator 440,000 360,000 600,000
Finance Director 970,000 790,000 1,500,000
Finance Manager 670,000 340,000 1,040,000
Finance Controller 550,000 350,000 750,000
Finance Assistant 370,000 280,000 450,000
NORWAY (NOK) Average Minimum Maximum
HR Director 780,000 580,000 1,600,000
HR Manager 650,000 500,000 940,000
HR Consultant 570,000 450,000 800,000
HR Coordinator 500,000 440,000 650,000
Finance Director 900,000 700,000 1,400,000
Finance Manager 710,000 500,000 980,000
Finance Controller 620,000 450,000 960,000
Finance Assistant 450,000 450,000 450,000
NEWCASTLE UPON TYNE
LLOYDS COURT
78 GREY STREET
NEWCASTLE UPON TYNE
NE1 6AF
T: +44 (0)191 222 0770
TEESSIDE
ESHTON SUITE, OFFICE 2
WYNYARD PARK HOUSE,
WYNYARD AVENUE,
WYNYARD,
TS22 5TB
T: +44 (0)1740 661000
LONDON
20 ST DUNSTAN’S HILL,
LONDON,
EC3R 8HL
T: +44 (0)207 405 3921
LAUSANNE
RUE CAROLINE 2
1003 LAUSANNE
SWITZERLAND
T: +41 (0)21 311 2376
AMSTERDAM
PARNASSUSWEG 819
1082 LZ AMSTERDAM
THE NETHERLANDS
T: +31 (0)20 799 7730
PARIS
29 RUE DE BASSANO
75008 PARIS
FRANCE
T: +33 1 76 73 29 80
DÜSSELDORF
KÖNIGSALLEE 2B
5TH FLOOR
40212 DÜSSELDORF
GERMANY
T: +49 211 882 42 364
MADRID
PALACIO DE MIRAFLORES
CARRERA DE SAN JERÓNIMO, 15 - 2ª
28014 MADRID
SPAIN
T: +34 91 788 3172
COPENHAGEN
HAVNEGADE 39		
1058 COPENHAGEN K
DENMARK
T: +45 7027 8601
ÅRHUS
VÆRKMESTERGADE 2,
17. ETAGE
8000 AARHUS C
DENMARK
T: +45 7027 8601
STOCKHOLM
GREV TUREGATAN 3, 4 TR	
114 46 STOCKHOLM
SWEDEN
T: +46 (0)8 400 264 35
MALMÖ
HIGH COURT,
MALMÖHUSVÄGEN 1,
211 18 MALMÖ,
SWEDEN
T: +46 (0)8 400 264 35
OSLO
DRONNING EUFEMIAS GATE 16
0191 OSLO
NORWAY
T: +47 238 97 773
HELSINKI
BULEVARDI STREET 7
00120 HELSINKI
FINLAND
T: +46 8 400 264 35
GOTHENBURG
WORLD TRADE CENTER,
MÄSSANS GATA 18,
P.O BOX 5243,
402 24 GOTHENBURG
T: +46 (0)8 400 264 35
38 Nordic Consumer Sector Salary Survey 2016
Nordic Consumer Sector Salary Survey 2016

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Nordic Consumer Sector Salary Survey 2016

  • 1. Nordic Consumer Sector Salary Survey 2016 What are you worth?
  • 2. Welcome to Nigel Wright Group’s Nordic Consumer Sector Salary Survey 2016, which is specifically designed to provide you with an insight into the salaries commanded by professionals within this sector. Nigel Wright Group has earned a strong reputation within the consumer sector across Europe for providing a high quality recruitment service that is built upon our industry knowledge. We consider it important to continue to bring you relevant, useful information that you can use, in an accessible format. Introduction This survey has been compiled from the responses of over 1,500 respondents who completed our online questionnaire in the final quarter of 2015/2016 as well as data from our own extensive database of candidates. The survey represents a cross-section of respondents with the following profile: • Location: Sweden (44%), Denmark (40%), Norway (16%); • Consumer sub-sector: Food & Drink, Health & Beauty, Consumer Electronics, DIY, Fashion and Apparel, Household Products, Luxury Goods, OTC pharmaceuticals, Leisure & Entertainment, Media and Publishing, Retail and E-commerce and Travel; • Male 71%, female 29%; • Average age 41; • 81% of respondents are educated to degree level or above (52% have a Master’s degree); • 39% work for companies that employ 250 people or less and 43% work for companies employing over 1,000; • 18% have been in their current position less than one year; 21% for between one and three years, 30% for between three and five years and 31% for more than five years. The first three parts of the survey focuses on some general points of interest, such as levels of satisfaction, respondents’ motivation to change jobs as well as attitudes towards skill shortages and the qualities needed to succeed in the industry. This is followed by discipline-specific analyses of salaries. For further information or to discuss your recruitment requirements please contact us via the contact details below and you will be directed to a consultant specialising in your area. For more information on our services please visit www.nigelwright.com. Denmark: +45 7027 8601 Norway: +47 23 89 77 73 Sweden: +46 (0)8 400 264 35
  • 3. 04 Nordic Consumer Sector Salary Survey 2016 05Nordic Consumer Sector Salary Survey 2016 Respondents’ ProfileContents 71% MALE BASE: 1500+ PLUS DATABASE Average age: 41 81% Are educated to degree level or above 40% DENMARK 16% NORWAY 44% SWEDEN 29% FEMALE 1. Non-monetary indicators 06 1.1 Weekly hours worked 06 1.2 Job satisfaction by job level 07 1.3 Job satisfaction by discipline 08 1.4 Job satisfaction by country 09 1.5 Factors influencing a change of roles 10 1.6 Factors influencing a change of roles by country 11 1.7 Methods used to search for a new role 12 2. Salaries, benefits and bonuses 13 2.1 Average percentage of salary increase received and expected by level 14 2.2 Average percentage of salary increase received and expected by discipline 15 2.3 Average percentage of salary increase received and expected by country 16 2.4 Importance of benefits as part of a remuneration package 17 2.5 Importance of benefits as part of a remuneration package by gender 18 2.6 Benefits and bonus entitlement by country 19 2.7 Comparison of bonus rates by country 20 2.8 Flexible working options 21 3. Skills and attitudes 22 3.1 Skill shortages by country 23 3.2 Qualities needed to be successful by country 24 4. Analysis of salaries in relation to discipline 25 4.1 Executive 26 4.2 Marketing 27 4.3 Sales 30 4.4 Operations 33 4.5 Finance & HR 36 5. Contact information 37
  • 4. 06 Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 07 0 5 10 15 20 25 30 35 40 Level of satisfaction %ofrespondents executive management non-management very satisfied m oderately satisfied satisfied m oderately dissatisfied very dissatisfied 1. Non-monetary indicators 1.1 Weekly hours worked This section presents information from respondents from all disciplines and levels of the consumer sector, on their working hours, levels of satisfaction and the factors that motivate them to change roles. On average respondents work 46 hours per week. 48% of respondents work between 41-50 hours per week and a further 21% work between 51-60 hours per week. The results show a fairly satisfied workforce in the consumer sector. Although there are variations between the strength of respondents’ satisfaction, over 82% of respondents at each level of their organisations rated themselves as being between satisfied and very satisfied. This is encouraging for HR professionals and managers alike. The challenge, then, is to find out why the other 18% is dissatisfied and what can be done to change this, whilst ensuring that the satisfaction level of the rest of the workforce is maintained. 1.2 Job satisfaction by job level Respondents were asked to rate their level of job satisfaction on the following five-point scale: 1 = very dissatisfied 2 = moderately dissatisfied 3 = satisfied 4 = moderately satisfied 5 = very satisfied 40 41 42 43 44 45 46 47 48 49 denm ark sw eden norw ay Avg.No.Hours
  • 5. 08 Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 09 Unsurprisingly, you are more likely to be very satisfied with your job if you are in an executive position, and most likely to be dissatisfied if you are non-management. In the Nordic countries, the Norwegians were the happiest, with 83% of respondents indicating they were satisfied as a minimum. Overall, 18% of Nordic respondents said that they were dissatisfied, but 22% were very satisfied. Respondents were asked to rate their level of job satisfaction on the following five-point scale: 1 = very dissatisfied 2 = moderately dissatisfied 3 = satisfied 4 = moderately satisfied 5 = very satisfied Respondents were asked to rate their level of job satisfaction on the following five-point scale: 1 = very dissatisfied 2 = moderately dissatisfied 3 = satisfied 4 = moderately satisfied 5 = very satisfied 1.3 Job satisfaction by discipline 1.4 Job satisfaction by country / territory 0 5 10 15 20 25 30 40 35 Level of satisfaction %ofrespondents very satisfied m oderately satisfied satisfied m oderately dissatisfied very dissatisfied marketing sales operations supply chain 0 5 10 15 20 25 30 35 Level of satisfaction %ofrespondents very satisfied m oderately satisfied satisfied m oderately dissatisfied very dissatisfied denmark sweden norway all
  • 6. 10 11Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 changelocation increased rem uneration 0 10 20 30 40 50 60 70 80 Factors %ofrespondents internal external new challenges prom otion gain new skills achievean im proved w ork-lifebalance differentenvironm ent/culture flexiblew orkingchangediscipline Respondents were asked to select the top three factors that would motivate them to change jobs, both within their current company (internally) and to another organisation (externally). In the Nordic region, although money is important, the opportunity to experience new challenges is a more persuasive factor for employees considering their next move. Interestingly, 20% of people will be influenced to move within their current company in order to change their working environment/culture. There were marginal differences between the three countries. Promotion is slightly less important to the Norwegians, who put a greater emphasis on gaining new skills and remuneration, and the Danes indicated they are more motivated by new challenges than those in the other countries. 1.5 Changing jobs Factors influencing a change of roles internally, that is within your current company, or externally to another organisation. 1.6 Changing jobs by country / territory (internal & external combined). differentenvironm ent/culture increased rem uneration 0 10 20 30 40 50 60 70 80 Factors %ofrespondents all new challenges prom otion gain new skills achievean im proved w ork-lifebalance flexiblew orking changediscipline changelocation denmark sweden norway
  • 7. 12 Nordic Consumer Sector Salary Survey 2016 Respondents were asked to select all methods that they would utilise when looking for a new role. As the respondents surveyed were mainly people already known to Nigel Wright Recruitment, it is no surprise that our website is ranked highly. Social networking is also an increasingly important method for job seekers. Using Social Networking sites to identify job opportunities now surpasses the use of traditional media such as newspapers and magazines. Whilst the three Nordic countries show similarities, one key difference is that 19% of Norwegians say that they would use regional or local newspapers to search for a new role. The Norwegians are also more inclined to use online job boards than the Danes and the Swedes. 1.7 Methods used to search for a new role 0 10 20 30 40 50 60 Methods %ofrespondents nigelw rightgroupw ebsite socialnetw orking sitesdirectapproachesto em ployersonlinejob boards other recruitm entconsultancies internalbulletin boards/em ployer intranets other regionalor localnew spaperstradem agazines all denmark sweden norway 3. Nordic Consumer Sector Salary Survey 2016 Salary, benefits and bonuses This section presents information from respondents from all disciplines and levels of the consumer sector on their salaries, benefits and bonuses.
  • 8. 14 15Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 At their last salary review, executives received a marginally higher increase than other levels. However, non-management are anticipating the highest increase. 2.1 Average percentage of salary increase received and expected by level 0 1 2 3 4 5 6 Level %ofsalaryincrease received expected executive m anagem ent non-m anagem ent When we consider salary increase by discipline, on average, those working in sales received and expect a slightly higher increase than those working in marketing or operations. 2.2 Average percentage of salary increase received and expected by discipline 0 1 2 3 4 5 Discipline %ofsalaryincrease received expected sales m arketing operations
  • 9. 16 17Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 What percentage increase they received at their last salary review. The Danes received the lowest increase (3.3%) and the Norwegians the highest (4.2%). Overall, respondents were expecting a slightly lower salary increase in 2016 than they received in 2015. 2.3 Average percentage of salary increase received and expected by country 0 1 2 3 4 5 Country %ofsalaryincrease received expected denm ark sw eden norw ay all Respondents were asked to select their top three preferences towards benefits and bonuses. Across the Nordic region, the attractiveness of flexible working is very high, especially in Norway. This was followed by personal bonuses and employer contributory pensions. Very few respondents selected company cars without petrol, childcare, non-contributory pensions or career breaks as one of their top three benefits. 2.4 Importance of benefits as part of a remuneration package em ployer contributory pension 0 10 20 30 40 50 60 70 80 %ofrespondents Benefits flexiblew orking bonus-personal com pany car and petrol bonus-com pany perform ance health insurance holiday entitlem ent shareoptions car allow ance non-contributory pension career breaks/sabbaticals com pany car w ithoutpetrol childcareallow ances denmark sweden norway
  • 10. 18 19Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 Women value flexible working, personal bonus and holiday entitlement the most. For men, holiday entitlement is not in their top three. Their order of priority is personal bonus, flexible working, followed by company performance bonus. 2.5 Importance of benefits as part of a remuneration package by gender health insurance career breaks/sabbaticals holiday entitlem ent em ployer contributory pension flexiblew orking 0 10 20 30 40 50 60 70 80 %ofrespondents all Benefits bonus-personal com pany car and petrol bonus-com pany perform ance shareoptions car allow ance non-contributory pension com pany car w ithoutpetrol childcareallow ances male female Overall 79% of all those surveyed receive some form of benefit or bonus. The most common being a pension (77%), a company performance related bonus (63%) and a car allowance (55%). Of those people receiving a company pension, 41% of respondents said their company employer contribution was nine per cent or more. A fifth (20%) said that the employer contribution was less than seven per cent. 22% admitted that they weren’t sure what percentage their employer contributed towards their pension. 2.6 Benefits and bonus entitlement by country personalperform ancerelated bonus car allow ance 0 10 20 30 40 50 60 70 80 90 %ofrespondents Benefits pension healthcare com pany perform ancerelated bonus guaranteed bonus denmark sweden norway all
  • 11. 20 21Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 GUARANTEED BONUS Denmark Sweden Norway Average Received 15.0 10.9 12.3 12.8 Expected 14.2 9.8 13.7 12.3 +/- -0.8 -1.1 1.4 -0.5 Guaranteed bonuses were generally expected to fall this year across the different countries, with the exception of Norway. With regards to company bonuses, only respondents in Norway expected an incremental rise. Only personal bonuses are expected to increase, on average, in the region. 2.7 Comparison of bonus rates by country We asked respondents to list which of the following flexible working options their company offered. Two thirds (66%) of all respondents said that their company offered them the option of working from home, and this is higher than in many other European countries (the equivalent in UK consumer companies, for example, is 58%. Over half (56%) worked at companies offering flexi-time although this rose to 76% of respondents in Norway. Job sharing is not common in Nordic companies – only 1% of respondents worked for companies that offer this as a flexible working option compared to 12% in the UK. 2.8 Flexible working options job sharing part-tim ew orking 0 10 20 30 40 50 60 70 80 %ofrespondents Benefits w orking from hom e com pressed hours flexi-tim e term -tim ew orking none denmark sweden norway all GUARANTEED BONUS COMPANY BONUS PERSONAL BONUS COMPANY BONUS Denmark Sweden Norway Average Received 14.7 13.2 13.7 13.9 Expected 14.6 12.3 14.0 13.5 +/- -0.1 -0.9 0.3 -0.4 PERSONAL BONUS Denmark Sweden Norway Average Received 14.1 13.6 14.6 14.0 Expected 15.5 13.6 14.7 14.6 +/- 1.4 0.0 0.1 0.6
  • 12. 23Nordic Consumer Sector Salary Survey 2016 Skills and attitudes Nordic Consumer Sector Salary Survey 2016 Respondents were asked to select which skills they thought were lacking in their industry. Overall, having the right attitude and personality (39%), communication skills (34%) and commercial acumen (33%) were selected the most often across the different countries. We also asked people if their company had taken any action to address skills shortages in their own company. A quarter (24%) said that their company had recruited from other industries or professions to address a skills shortage and a fifth (19%) reported that their company had increased their internal training budgets. Only 11% said that their employer had no skills shortages. 3.1 Skills shortages by country industry know ledgeand experienceprofessional/industry qualifications 0 10 20 30 40 50 Skills %ofrespondents rightattitude/personality professionalm anner com m unication skillscom m ercialacum en literacy and num eracy skills none denmark sweden norway all This section presents information from respondents on skill shortages and what qualities they believe are needed to be successful in their industry.
  • 13. 24 Nordic Consumer Sector Salary Survey 2016 Respondents were asked to select what behaviours are needed to be a successful within their career. Being action oriented (65%), flexible and adaptable (61%) and having professional knowledge (60%) were considered the most significant, followed by communication expertise (56%). 3.2 Qualities needed to be successful by country greatnetw orker confident/self-assured self-sufficient/independent excellentcom m unicator 0 10 20 30 40 50 60 70 Skills %ofrespondents action oriented flexible/adaptable professionalknow ledge self-starter copew ellunder financialinsecurity denmark sweden norway all Analysis of salaries in relation to discipline Nordic Consumer Sector Salary Survey 2016 The Nigel Wright Nordic salary review is based on the details we hold on our database. Whilst we make every possible attempt to ensure the data we provide is accurate, it should be noted that salary levels can vary depending on company size, industry sector and the availability of candidates in a specific discipline.
  • 14. 26 27Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 SWEDEN (SEK) Average Minimum Maximum Chief Executive Officer 1,400,000 900,000 3,000,000 Managing Director 1,200,000 800,000 3,000,000 Chief Operating Officer 1,020,000 720,000 2,400,000 Chief Financial Officer 1,080,000 780,000 2,300,000 General Manager 1,050,000 800,000 1,500,000 4.1 Executive DENMARK (DKK) Average Minimum Maximum Chief Executive Officer 2,000,000 1,200,000 2,500,000 Managing Director 1,500,000 1,000,000 2,000,000 Chief Operating Officer 1,500,000 1,000,000 1,850,000 Chief Financial Officer 1,500,000 1,000,000 1,700,000 General Manager 1,200,000 1,000,000 1,500,000 NORWAY (NOK) Average Minimum Maximum Chief Executive Officer 1,600,000 900,000 2,700,000 Managing Director 1,400,000 850,000 2,000,000 Chief Operating Officer 1,030,000 750,000 1,750,000 Chief Financial Officer 1,090,000 700,000 1,700,000 General Manager 960,000 800,000 1,500,000 4.2 Marketing DENMARK (DKK) Average Minimum Maximum Marketing Director 1,210,000 800,000 1,670,000 Head of Marketing 1,090,000 720,000 1,060,000 Marketing Manager 800,000 600,000 1,000,000 Nordic Marketing Manager 1,000,000 720,000 1,100,000 International Marketing Manager 1,080,000 600,000 1,000,000 Category Manager 910,000 660,000 960,000 Sales & Marketing Manager 1,090,000 720,000 1,200,000 Trade Marketing Manager 720,000 600,000 880,000 Online Marketing Manager 720,000 600,000 800,000 Junior Marketing Manager 350,000 290,000 450,000 Marketing Co-ordinator 430,000 330,000 660,000 Brand Director 1,000,000 720,000 1,200,000 Senior Brand Manager 710,000 600,000 800,000 Nordic Brand Manager 720,000 680,000 800,000 Brand Manager 690,000 480,000 780,000 Junior Brand Manager 480,000 420,000 600,000 Product Director 1,000,000 720,000 1,000,000 Nordic Product Manager 750,000 480,000 820,000 Senior Product Manager 810,000 480,000 900,000 Product Manager 720,000 330,000 800,000 Junior Product Manager 600,000 350,000 700,000 PR & Communication Manager 720,000 360,000 900,000 Digital Marketing Director 950,000 600,000 1,200,000 Digital Marketing Manager 950,000 600,000 1,200,000 Digital Marketing Specialist 460,000 180,000 780,000
  • 15. 28 29Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 NORWAY (NOK) Average Minimum Maximum Marketing Director 1,150,000 870,000 1,500,000 Head of Marketing 880,000 800,000 1,100,000 Marketing Manager 745,000 650,000 1,200,000 Trade Marketing Manager 630,000 500,000 800,000 Nordic Marketing Manager 710,000 600,000 900,000 International Marketing Manager 880,000 800,000 1100,000 Category Manager 700,000 500,000 950,000 Online Marketing Manager 650,000 500,000 800,000 Marketing Co-ordinator 420,000 360,000 550,000 Senior Brand Manager 700,000 550,000 950,000 Nordic Brand Manager 610,000 450,000 700,000 Brand Manager 590,000 400,000 650,000 Junior Brand Manager 450,000 350,000 480,000 Product Director 940,000 800,000 1,000,000 Nordic Product Manager 690,000 550,000 890,000 Senior Product Manager 690,000 550,000 890,000 Product Manager 520,000 490,000 690,000 Junior Product Manager 480,000 400,000 550,000 PR & Communication Manager 600,000 450,000 800,000 Digital Marketing Director 800,000 690,000 1100,000 Digital Marketing Manager 740,000 600,000 930,000 Digital Marketing Specialist 530,000 480,000 700,000 SWEDEN (SEK) Average Minimum Maximum Marketing Director 860,000 600,000 1,732,500 Head of Marketing 790,000 600,000 1,200,000 Marketing Manager 600,000 480,000 1,400,000 Nordic Marketing Manager 590,000 480,000 900,000 International Marketing Manager 580,000 420,000 900,000 Online Marketing Manager 550,000 420,000 720,000 Category Manager 550,000 400,000 864,000 Trade Marketing Manager 510,000 370,000 720,000 Sales & Marketing Manager 510,000 400,000 660,000 Junior Marketing Manager 370,000 300,000 500,000 Marketing Co-ordinator 380,000 260,000 650,000 Brand Director 720,000 480,000 1,200,000 Senior Brand Manager 550,000 420,000 720,000 Nordic Brand Manager 530,000 300,000 720,000 Brand Manager 490,000 330,000 660,000 Junior Brand Manager 390,000 280,000 504,000 Product Director 900,000 600,000 1,200,000 Nordic Product Manager 570,000 400,000 800,000 Senior Product Manager 600,000 450,000 720,000 Product Manager 480,000 360,000 660,000 Junior Product Manager 380,000 320,000 420,000 PR & Communication Manager 510,000 360,000 750,000 Digital Marketing Director 620,000 500,000 720,000 Digital Marketing Manager 530,000 360,000 840,000
  • 16. 30 31Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 4.3 Sales DENMARK (DKK) Average Minimum Maximum Sales Director 1,010,000 690,000 2,200,000 International Sales Director 1,290,000 650,000 1,500,000 Head of Sales 950,000 640,000 1,300,000 Nordic Sales Manager 860,000 550,000 1,350,000 Country Manager 1,200,000 780,000 1,350,000 Business Development Manager 750,000 420,000 1,000,000 Sales Manager 850,000 460,000 1,500,000 Export Manager 830,000 390,000 1,000,000 Regional Sales Manager 990,000 360,000 1,200,000 Field Sales Manager 790,000 360,000 1,000,000 Area/District Sales Manager 670,000 400,000 950,000 Sales Executive 710,000 300,000 1,000,000 Retail Sales Manager 730,000 360,000 990,000 Project Manager 790,000 420,000 1,200,000 Store Manager 470,000 300,000 1,100,000 Senior KAM 810,000 550,000 1,000,000 Nordic KAM 740,000 450,000 900,000 KAM 680,000 350,000 900,000 Account Manager/NAM 660,000 350,000 900,000 Junior KAM 500,000 360,000 570,000 SWEDEN (SEK) Average Minimum Maximum Sales Director 860,000 600,000 2,500,000 International Sales Director 830,000 600,000 1,110,000 Head of Sales 690,000 480,000 1,200,000 Nordic Sales Manager 640,000 420,000 1,300,000 Country Manager 800,000 600,000 1,200,000 Business Development Manager 560,000 400,000 870,000 Sales Manager 600,000 420,000 1,000,000 Export Manager 610,000 420,000 830,000 Regional Sales Manager 580,000 360,000 1,140,000 Field Sales Manager 510,000 360,000 780,000 Area/District Sales Manager 470,000 300,000 820,000 Sales Executive 410,000 240,000 720,000 Retail Sales Manager 570,000 360,000 1,250,000 Project Manager 500,000 300,000 960,000 Store Manager 530,000 300,000 1,200,000 Senior KAM 650,000 460,000 960,000 Nordic KAM 600,000 400,000 760,000 KAM 520,000 360,000 780,000 Account Manager/NAM 500,000 320,000 960,000 Junior KAM 370,000 300,000 530,000
  • 17. 32 33Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 4.4 Operations NORWAY (NOK) Average Minimum Maximum Sales Director 990,000 800,000 2,000,000 International Sales Director 990,000 800,000 2,000,000 Head of Sales 735,000 550,000 950,000 Nordic Sales Manager 735,000 550,000 1,100,000 Country Manager 810,000 540,000 1,500,000 Business Development Manager 640,000 400,000 1,000,000 Sales Manager 610,000 550,000 1,000,000 Export Manager 600,000 450,000 750,000 Regional Sales Manager 690,000 580,000 900,000 Field Sales Manager 670,000 550,000 750,000 Area/District Sales Manager 620,000 500,000 700,000 Sales Executive - - - Retail Sales Manager 400,000 350,000 650,000 Project Manager 590,000 480,000 1,200,000 Store Manager 400,000 360,000 800,000 Senior KAM 800,000 550,000 1,200,000 Nordic KAM 800,000 600,000 1,100,000 KAM 750,000 500,000 950,000 Account Manager/NAM 735,000 400,000 800,000 Junior KAM 500,000 400,000 600,000 DENMARK (DKK) Average Minimum Maximum SUPPLY CHAIN Supply Chain Director 1,230,000 600,000 2,000,000 Supply Chain Manager 840,000 460,000 900,000 Supply Chain Coordinator 530,000 480,000 600,000 Procurement Director 980,000 540,000 1,300,000 Procurement Manager 730,000 390,000 1,080,000 Buyer 730,000 350,000 900,000 Planner 580,000 290,000 660,000 Logistics Director 990,000 840,000 1,140,000 Logistics Manager 740,000 400,000 950,000 Logistics Coordinator 510,000 420,000 700,000 Warehouse Manager 690,000 450,000 840,000 OPERATIONS Production Director 1,310,000 610,000 1,360,000 Manufacturing Director 950,000 600,000 1,300,000 Operations Director 980,000 720,000 1,300,000 Factory Manager 840,000 450,000 1,100,000 Manufacturing Manager 790,000 500,000 1,100,000 Operations Manager 770,000 500,000 900,000 Production Manager 780,000 400,000 900,000 Technical Manager 650,000 590,000 800,000 Project Manager 650,000 340,000 1,000,000 Quality Manager 890,000 500,000 1,000,000
  • 18. 34 35Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 NORWAY (NOK) Average Minimum Maximum SUPPLY CHAIN Supply Chain Director 1,000,000 600,000 2,000,000 Supply Chain Manager 600,000 360,000 1,200,000 Supply Chain Coordinator 510,000 450,000 650,000 Procurement Director 850,000 600,000 1,800,000 Procurement Manager 620,000 500,000 1,200,000 Buyer 710,000 480,000 930,000 Planner 620,000 500,000 750,000 Logistics Director 770,000 750,000 800,000 Logistics Manager 660,000 450,000 850,000 Logistics Coordinator 510,000 400,000 600,000 Warehouse Manager 620,000 500,000 800,000 OPERATIONS Production Director 1,070,000 800,000 1,400,000 Manufacturing Director 1,020,000 760,000 1,330,000 Operations Director 980,000 700,000 1,200,000 Factory Manager 920,000 700,000 1,200,000 Manufacturing Manager 850,000 600,000 1,000,000 Operations Manager 780,000 550,000 1,000,000 Production Manager 680,000 500,000 960,000 Technical Manager 680,000 550,000 900,000 Project Manager 650,000 450,000 900,000 Quality Manager 690,000 550,000 950,000 SWEDEN (SEK) Average Minimum Maximum SUPPLY CHAIN Supply Chain Director 1,200,000 720,000 2,000,000 Supply Chain Manager 660,000 480,000 960,000 Supply Chain Coordinator 450,000 300,000 600,000 Procurement Director 1,080,000 720,000 2,000,000 Procurement Manager 620,000 480,000 900,000 Buyer 420,000 300,000 540,000 Planner 420,000 300,000 600,000 Logistics Director 900,000 720,000 1,200,000 Logistics Manager 600,000 420,000 900,000 Logistics Coordinator 420,000 300,000 540,000 Warehouse Manager 550,000 360,000 960,000 OPERATIONS Production Director 940,000 780,000 1,600,000 Manufacturing Director 1,080,000 840,000 1,800,000 Operations Director 960,000 660,000 1,400,000 Factory Manager 900,000 720,000 1,200,000 Manufacturing Manager 720,000 540,000 900,000 Operations Manager 660,000 460,000 840,000 Production Manager 660,000 460,000 900,000 Technical Manager 580,000 420,000 900,000 Project Manager 540,000 400,000 840,000 Quality Manager 600,000 420,000 900,000
  • 19. 36 37Nordic Consumer Sector Salary Survey 2016 Nordic Consumer Sector Salary Survey 2016 SWEDEN (SEK) Average Minimum Maximum HR Director 1,010,000 720,000 3,000,000 HR Manager 600,000 540,000 900,000 HR Consultant 480,000 360,000 600,000 HR Coordinator 360,000 300,000 420,000 Finance Director 980,000 720,000 1,440,000 Finance Manager 780,000 600,000 900,000 Finance Controller 540,000 420,000 780,000 Finance Assistant 540,000 420,000 780,000 4.5 Finance & HR For more information on the Nordic Consumer Sector Salary Survey 2016, please contact Nigel Wright Group via the details below: 5. Contact details DENMARK (DKK) Average Minimum Maximum HR Director 850,000 500,000 2,000,000 HR Manager 620,000 320,000 1,140,000 HR Consultant 550,000 360,000 720,000 HR Coordinator 440,000 360,000 600,000 Finance Director 970,000 790,000 1,500,000 Finance Manager 670,000 340,000 1,040,000 Finance Controller 550,000 350,000 750,000 Finance Assistant 370,000 280,000 450,000 NORWAY (NOK) Average Minimum Maximum HR Director 780,000 580,000 1,600,000 HR Manager 650,000 500,000 940,000 HR Consultant 570,000 450,000 800,000 HR Coordinator 500,000 440,000 650,000 Finance Director 900,000 700,000 1,400,000 Finance Manager 710,000 500,000 980,000 Finance Controller 620,000 450,000 960,000 Finance Assistant 450,000 450,000 450,000 NEWCASTLE UPON TYNE LLOYDS COURT 78 GREY STREET NEWCASTLE UPON TYNE NE1 6AF T: +44 (0)191 222 0770 TEESSIDE ESHTON SUITE, OFFICE 2 WYNYARD PARK HOUSE, WYNYARD AVENUE, WYNYARD, TS22 5TB T: +44 (0)1740 661000 LONDON 20 ST DUNSTAN’S HILL, LONDON, EC3R 8HL T: +44 (0)207 405 3921 LAUSANNE RUE CAROLINE 2 1003 LAUSANNE SWITZERLAND T: +41 (0)21 311 2376 AMSTERDAM PARNASSUSWEG 819 1082 LZ AMSTERDAM THE NETHERLANDS T: +31 (0)20 799 7730 PARIS 29 RUE DE BASSANO 75008 PARIS FRANCE T: +33 1 76 73 29 80 DÜSSELDORF KÖNIGSALLEE 2B 5TH FLOOR 40212 DÜSSELDORF GERMANY T: +49 211 882 42 364 MADRID PALACIO DE MIRAFLORES CARRERA DE SAN JERÓNIMO, 15 - 2ª 28014 MADRID SPAIN T: +34 91 788 3172 COPENHAGEN HAVNEGADE 39 1058 COPENHAGEN K DENMARK T: +45 7027 8601 ÅRHUS VÆRKMESTERGADE 2, 17. ETAGE 8000 AARHUS C DENMARK T: +45 7027 8601 STOCKHOLM GREV TUREGATAN 3, 4 TR 114 46 STOCKHOLM SWEDEN T: +46 (0)8 400 264 35 MALMÖ HIGH COURT, MALMÖHUSVÄGEN 1, 211 18 MALMÖ, SWEDEN T: +46 (0)8 400 264 35 OSLO DRONNING EUFEMIAS GATE 16 0191 OSLO NORWAY T: +47 238 97 773 HELSINKI BULEVARDI STREET 7 00120 HELSINKI FINLAND T: +46 8 400 264 35 GOTHENBURG WORLD TRADE CENTER, MÄSSANS GATA 18, P.O BOX 5243, 402 24 GOTHENBURG T: +46 (0)8 400 264 35
  • 20. 38 Nordic Consumer Sector Salary Survey 2016