2. Group Member
1. Surbhi Raghuvanshi
2. Bhaskar Kaw
3. Gaurav Mulchandani
4. Nimish Pillai
5. Abhir Bandodkar
6. Nikhil R. Deshmukh
3. Introduction
5 P’s Of Marketing Mix
1. Price
2. Product
3. Place
4. Promotion
5. Packaging
4. Introduction
• An activity of designing & producing the container for a product.
• Packaging is one of most important parts of marketing.
As clothing is for humans ,packaging is for products.
5. Functions of Packaging
• Protection & preservation
• Product information
• Promotion of corporate identity
• Forms part of sales promotion
• Adds to the appeals of the product.
6. Types of packaging (For e.g. Coke)
Shipping packaging
e.g. the corrugated box that contains a hundred
cardboard boxes which contains bulk of product
9. Objective Of Packaging
• Identify the brand
• Convey descriptive and persuasive information
• Facilitate product transportation and protection
• Assist at-home storage
• Aid product consumption
38. Advantages
• Helps to promote product
• Differentiates product from rivals
• Key part of the brand image
• Aids identification & recognition
• Shape, color & size relate to customer motivation
• Key factor in consumer decision making
• Medium for advertising & sales promotion message.
39. Disadvantages
• Over packaging creates waste
Desirability of using materials which can be recycled
• Deceptive Packaging like
* Over sized packaging with slack packaging
* Copying of packaging style & logo of rivals
* Misleading labels
40. Companies that Spend most on
packaging
Coco Cola
General Mills
Pepsi
Proctor & Gamble.
Snapdeal
Tetra Pak
41. • Adds to increased sales within & outside the country
• Fetches higher unit values for consumer goods
• Prevents loss & damage cost
• Improves reputation of product & organization.
Conclusion