SPIDIO - India’s first and only WiFi video and banner ad network helps clients reach out to captive WiFi audiences across Airports, QSRs, Hotels, Malls and other premium properties.
Unique in our proposition, we are exclusive monetizing partners with infra owners and WiFi telecom companies including the biggest WiFi company in India – leading to access to almost 30 lakh unique audience pool in India.
2. OVERVIEW
• Connected to the 90% online video-ad
influenced consumers in India
• Connects Advertisers and Ad agencies to the
audience worldwide
• Focuses on seamless, flawless, targeted and
quality Ad delivery across screens
• Priced competitively and rich in consumer
engagement creativity
• Connected with 500+ deliverable video
network publishers around the world
We help clients reach out to their
target audience through our
exclusive video ads over Wi-Fi and
Video-ads-over internet.
Our key audience consists of
frequent travelers, mall-goers, café-
hoppers etc and hence ads can be
targeted basis device, region, time
of the day etc
4. WiFi Advertising…
Connects…
brands to mobile ready, Wi-Fi
using audience with smart and
creative execution of ideas
Reaches…
the audience which is right
for your business
Engages…
customers with interesting brand
propositions with immense
possibility of digital integration
Amplifies…
communication in
unique and highly
targeted environments
Analyzes…
with real-time reporting for
complete transparency and
control
5. PROPERTIES
Airports QSRs Education
Hospitality Retail
WiFi Interstitial + Login Page Banners
Reach your target audience directly on their mobile based on specific
targeting based on Operating System, Nature of device, internet browsers etc.
6. Airport Hotspots
Hotspot Name City
Delhi T3 Delhi
Delhi T1 Delhi
Mumbai T2 & T1 Mumbai
BIAL Bangalore
Hyderabad Airport Hyderabad
Pune Airport Pune
Kolkata Airport Kolkata
Chennai Airport Chennai
Surat Airport Surat
7. Retail and QSRs
Hotspot Name City
Tata Star Bucks Fort (Mumbai) Mumbai
Tata Starbucks Limited, Select City Walk,Delhi Delhi
Costa Coffee - DLF Courtyard Delhi
Starbucks, Brigade Orion Bangalore
Starbucks, AMBIENCE MALL GGN Gurgaon
Grand Mall, Chennai Chennai
Starbucks, Backstage (Santacruz) Mumbai
Costa Coffee-Inorbit Mall Pune
Costa Coffee - Harrington Road Chennai
District 6 Chennai
Suncorp - REEBOK, Malakpet Hyderabad
Le Mangii, Lower Parel Lower Parel
Krispy Kreme - Phoenix Market City Bangalore
Starbucks, Amanora Mall Pune
Star Bucks, South Ex-2 Delhi
Le Mangii, Powai Powaiand many more…
8. Hospitality
Hotspot Name City
The Beatle Mumbai Mumbai
Gharanah Chennai
YMCA Delhi Delhi
High Gates Hotel Bangalore
Class India Mohali
Ramada Jhamshedpur
Home@37 Delhi
JP Hotel Chennai
Ginger, Chandigarh Chandigarh
Tamanna Hospitality Services Pvt Ltd. Pune
Lavasa Ekant-Starlit Resort Pune
VITZ, Ghaziabad Ghaziabad
Lavasa Mercure-Ecotel Pune
YMCA Ahmedabad Ahmedabad
Hotel Fortune – Calicut Ernakulam
Hotel Bhargavi Jaipur
9. Education Hotspots
Hotspot Name City
Tata Management Training Centre Pune
Bluebells School International New Delhi
GMR Varlakshmi Hyderabad
Mantralay, Govt of Maharashtra Mumbai
Bird Catering and Lounges Private Limited Bangalore
Jain College Hostel-ASP Bangalore
Azim Premji Hostels Bangalore
10. Technology
• Smart content delivery network optimized to deliver efficiently
• Optimized brand performance with our sophisticated technology to
span different screen types and reach precise audience targets
• Cross-platform compatibility for seamless ad delivery
• Advertiser pays only for number of times the video promotions are
seen
21. We are one of the few technology outfits in India that is a proprietary display
platform, a proprietary video ad-platform, a exclusive airport media
company, a retargeting company and also a mobile advertising company.
And, we provide these services to some of the biggest brands globally.
Why SPIDIO?
24. Case Study 1
Branding for American Express
Objective: Reach out to frequent flyers across New Delhi, Mumbai and Bangalore Airports
Target Audience: Businessmen, Senior and Top level executives
Strategy: Promote Co-sponsored travel cards, Sponsor premium WiFi to filter audience (Only targeting users
who are ready to pay for WiFi. Running only during peak domestic business hours (6 – 10 pm & 6 – 10 pm)
Targeting: Laptop Users (Device)
Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
25. Case Study 2
Brand Recall for Emirates
Objective: Introducing new flight to Chicago: Reaching out to travelers at New Delhi & Mumbai Airports
to stay on top of their mind
Target Audience: Businessmen, Senior and top level executives (International Flyers)
Media Strategy: Increasing frequency of campaign during peak hours. Optimizing delivery to achieve
higher CTR’s.
Media: Interstitial Airport Hotspot at Mumbai & New Delhi Airports
CTR improved from 10% to 18% through the campaign
26. Case Study 3
Branding for Travel New Zealand
Objective: Reach out to frequent flyers across New Delhi, Mumbai and Bangalore Airports
Target Audience: Businessmen, Senior and Top level executives (International Flyers)
Strategy: Promoting high quality Video and Banners leading to high CTR’s
Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
27. Case Study 4
Brand Recall for Renault
Objective: Reach out to a section of flyers across New Delhi, Mumbai and Bangalore Airports
Target Audience: SMB’s, Business Flyers, Frequent Flyers, International Flyers
Media Strategy: Promoting high quality Video and Banners for high brand recall
Media: Interstitial Airport Hotspot at Mumbai, New Delhi, Chennai, Goa & Bangalore Airports
28. Case Study 5
Branding for CISCO
Objective: Reach out to flyers across New Delhi, Mumbai and Bangalore Airports
Target Audience: Businessmen, Senior and Top level executives
Media Strategy: Promotion of Co-sponsored WiFi for CISCO targeting all users accessing WiFi from
Mobiles, Tablets, Laptops, etc.
Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
29. Case Study 6
Lufthansa New Routes
Announce New Routes and talk about exceptional
service
Objective: Target captive audience at Airports. To
announce launch of new routes and talk about
Lufthansa’s exceptional service
Establishing Lufthansa as flyers most preferred choice
Results: Targeted approach to focus on International
Flyers generated CTR of more than 10%. Thus resulting in
increased brand recall.
30. Case Study 7
Branding for Samsung S5
• Objective: To generate awareness for the New
Samsung Galaxy S5 4G, the next generation Smart
Phones from Samsung
• Target Audience: Samsung targeted iPhone 4 and
above, S3, Notebook and similar range of smart
phones
• Result: Significant increase in enquiries about new
phone at Samsung desk at Delhi T3 Airport.
