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UBER
1. JIE ZOU | YASIR ROMEE | FANGRUO ZHAO
NAMITA DHAKATE | NIKITA NERKAR
2. Recommendations
We bring it to you We take care of your travel
Uber Eats
Uber Groceries
Uber Packages
Uber Freight Secure rides
One Click Travel
Flip The Authority
Add A friend
3. Business Model: Brokerage As A Service
Goal: Multi Modal Transportation
Purpose: Dependable Cheap Safe Mobility Available To Anyone Everywhere
Strategy: Not trying to create things from scratch. Increase the scope of the
business by horizontal and vertical integration
"I get to be my own boss. I get to use you when I want to. I can do whatever I want"
Overview
4. Challenges
Continuous Losses
Increasing Competition
Controversies &
Scandals
• Declining revenues, year on year. Yet to make any profits
• In 2017, the company had a loss of $4.5 billion, 13% decline from the
previous year
• Lyft is gaining momentum with a consistent increase in market share
• OLA (India); DiDi (China), Careem (Middle East)
• Criminal investigations and fines
• Data hack- leaked Information of 57 million riders and drivers
• Self-driving taxi crash
There are number of challenges that must be tackled in order to win trust of
both riders and investors
5. CITY 1 CITY 2
UBER EATS
UBER FREIGHT
UBER PACKAGES
UBER GROCERIES
Recommendation: We bring it to you
6. General Low Entry Barriers
High Overall Competition
Increase Profit Margin
Higher Entry Barriers for National
Part-Time Work
Steady entry barrier till 2024
Easy Access Platform
Uber: We bring it to you
Partner Drivers
Real-time Location Tracking
Consumers
Increase Vehicle Utilization Rates
Break Into New Markets
Market Analysis
Reduce Operational Costs
Upfront, Instant Quotes
Transparency of Orders/ShipmentsFlexible Locations/Hours
Boost Economy Growth
Fast and Reliable
8. CITY 1 CITY 2
Recommendation: One Click Travel
UBER BUS
UBER BIKE
UBER CAR
UBER SUBWAY
9. Recommendation: Security First
Stronger Background Check on Drivers
Dynamic Assessment based on their Driving Patterns
Introduce Driver Score
Customer Rating
Uber Driver Wallet: Reward Program
11. Integration of Multiple Travel Options
Driver Behavior Score
High Level Coordination
Enhanced Background Check
Easier and More Convenient
Mobile Monitoring
Flip The Authority One Click Travel
Reduce Traffic
Add a Friend
Target Niche Market Segment
Increase Transportation Efficiency
Safety First
Reduce Rush Hour Traffic
Split the fare easier
Reduce Driver Assignment Redundancy
Uber Driver Wallet
Boost Economy Growth
Group the friends
Authorization of Public Transportation
System
12. Recommendation: Strategic Investments
Mergers & Acquisitions Self-driving Cars
Vertical Integrations for cost
benefit and better co-ordination
Horizonal Integration to expand
markets in different Geographical
locations
Reduce threats and competition
Adaptation to the future
Safety by avoiding Human
Error
Efficient Solution for
Transportation
14. References
Cook, D. (2018). IBISWorld Industry Report 48533. Taxi & Limousine Services in the US. Retrieved April
18 2019 from IBISWorld database.
Cook, D. (2018). IBISWorld Industry Report 48411. Local Freight Trucking in the US. Retrieved April 18
2019 from IBISWorld database.
Cook, D. (2019). IBISWorld Industry Report 48412. Long-Distance Freight Trucking in the US. Retrieved
April 18 2019 from IBISWorld database.
eMarketer (2018). Forecast: Sharing Economy Users, US. Retrieved April 18 2019 from eMarketer
Pro database.
Hadad, J. (2018). IBISWorld Industry Report 48511. Public Transportation in the US. Retrieved April 18
2019 from IBISWorld database.
Hawkins, A. J. (2018, May 15). Uber CEO: Our future won't just be cars. Retrieved April 18, 2019, from
https://www.theverge.com/2018/5/15/17340064/uber-ceo-dara-khosrowshahi-interview-elevate-
flying-cars
Hyland, R. (2018). IBISWorld Industry Report OD5085. Online Grocery Sales in the US. Retrieved April
18 2019 from IBISWorld database.
Uber (n.d.). Retrieved April 18, 2019, from https://www.uber.com/
Uber Eats. (n.d.). Retrieved April 18, 2019, from https://www.ubereats.com/
Uber Freight. (n.d.). Retrieved April 18, 2019, from https://www.uberfreight.com/
Zaveri, P., & Bosa, D. (2019, February 15). Uber's growth slowed dramatically in 2018. Retrieved April
18, 2019, from https://www.cnbc.com/2019/02/15/uber-2018-financial-results.html
Notas del editor
For Uber, introducing uber grocery and uber package could benefit the company in many different ways. More functions would increase vehicle utilization rate or bring more job/partnership opportunities. By batching the orders, company and driver could potentially reduce operational costs. Break into new markets could also boost the economy.
Although these markets have overall high competitions, generally barriers to enter these new markets are easy. If Uber want to launch these markets internationally, the barriers would be higher.
For Partner Drivers, whiling enjoying increased profit margin, flexible locations and working hours, they could easily access to larger operators, or freight-forwarding companies and freight- brokers.
More importantly, for our consumers, they would enjoy fast and reliable services with upfront instant quotes. They could tracking orders and shipments with 100% transparency and real-time location tracking.