An overview of the workplace culture at Nichiha USA.

1. C U L T U R E M A N I F E S T O

2. Here’s your guide to all things
Nichiha USA. Whether you’re
interested in working with us
or already do, we want
everyone to be on the same
page. Let’s take a closer look
at who we are, what we do
and how we do it – from the
inside out.
Welcome

3. Who We Are
B U I L D B E T T E R
We take pride in creating the best and most reliable products. With a
focus on fiber cement siding for commercial and residential buildings,
our precision and quality is unlike any other in the industry. It’s what
makes us stand out in the crowd.
In fact, you’ve probably seen our work in action. We help build
top brands like:
Almont Homes
AMLI Residential
CVS Pharmacy
Hilton Hotels & Resorts
®
Rooms To Go
Whole Foods Market
®

4. It’s our upscale, composite building material that’s durable, stylish and low maintenance.
Here’s an inside look at how we manufacture it:
A mixture of
cement, fly ash,
fiber, and water is
distributed onto
a belt to extract
moisture.
The pressed
sheet then goes
through the dryer
and autoclave
processes to
complete curing.
The boards
are sent to the
painting process
where primer is
applied.
The sheet is
then pressed
to apply various
textures.
The sheets are
then cut and
converted to
desired sized
boards.
The finished
boards are
placed on
pallets and
ready to ship!
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W H A T I S F I B E R C E M E N T S I D I N G ?
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5. G O G L O B A L
Our parent company is Nichiha Japan – and they’re a household
name with massive market share. And that’s great news for us.
With their resources and support by our side, we have the full
backing of a well-established company.
N I C H I H A J A P A N
in annual
revenue
of the
fiber cement
market in Japan

6. 5
T H E J O U R N E Y T O N I C H I H A U S A
1956
1974
1998
2007
2014
2016
Today
Founded in Japan, making wood fiber
boards
Striving to double the size of Nichiha USA,
by growing 15% over 5 years
Transitioned into manufacturing
fiber cement exterior wall
Exceeded USA sales goals with record-breaking
revenue progression
Established Nichiha USA with headquarters
in Johns Creek, GA
Launched a paint facility in Macon, GA
– featuring a selection of 400+ colors
Opened a 300,000-square-foot
manufacturing plant in Macon, GA
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7. Create premium products

8. to build a lasting future.
H A V E P U R P O S E
Everything we do, we do it with intention. We understand why we’re
here – and it helps us drive decisions that lead to something bigger
than ourselves. So when it came time to put this core concept in
writing, we knew exactly where we stood.
Our Purpose:
We believe in taking the time to provide the best products
because it’s right for our customers today – and their communities
tomorrow. And that’s something we can all get behind.
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9. R E A C H G O A L S
As a growing company with lots of ambition, we’re always thinking
about what’s next. It’s how we’re able to set clear goals and keep
moving forward. Because of this, we have a firm grasp on where
we’d like to be in the future.
Our Mission:
To become the premium industry leader
by creating exceptional products,
developing genuine customer relationships
and promoting unity across our global
organization.
It all boils down to going the extra mile and building stronger
relationships in every aspect of our business. We’re not all the
way there yet, but it’s something we’re striving for together.

10. T H I N G S W E ’ R E W O R K I N G O N
° Enhanced manufacturing support
° New processes for product quality
° Improved customer experience
° Open communication across teams
° Increased focus on developing talent
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11. What We Do
W O R K T O G E T H E R
We’re leading the way for quality – and it takes a lot of people
with all kinds of skills to pull it off. Our teams play very different
roles in our overall process, but the work they do goes hand in
hand to achieve One Nichiha.
Manufacturing
Rolling up sleeves and working non-stop in
our state-of-the-art plants to create the premium
products we’re known for.
Sales
Partnering with customers and developing
one-on-one relationships to connect our
products to the right projects.

12. Support Professionals
Backing every corner of our business,
ensuring each team member has what
they need to innovate and excel.
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O N E N I C H I H A
Our cultural phenomenon
that unites our teams under
one goal with mutual respect
and camaraderie.
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13. D E F I N E E X P E C T A T I O N S
After we set our goals, it was time to figure out how we’d reach them.
It all started with a little self-reflection. We took note of the things we
were doing well – and also the things we’d like to do better. We put the
two together and haven’t looked back.
Our Guiding Principles:
We embody these concepts through and through. And we expect
everyone who works with us to do the same. After all, success is
a journey – and we want to be proud of how we get there.
01 Taking Initiative
02 Elevating Customers
03 Delivering Precision
04 Embracing Perspectives
05 Valuing Camaraderie

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15. 0 1 T A K I N G I N I T I A T I V E
Being proactive and tackling tasks on your own, without
waiting for instruction from others.
“Around here, we just get stuff done –
because it needs to happen and somebody
has to do it.”
- Production Assistant
0 2 E L E V A T I N G C U S T O M E R S
Getting to know our customers and personally providing the
products they need to build better projects.
“It’s a great feeling to have a hand in bringing
people’s visions to life from the ground up.”
- Customer Support Representative

16. 1 5
G E T S T U F F D O N E ( G S D )
In an agile environment like ours, things
aren’t always spelled out. That’s why
we look for entrepreneurial people who are
ready to pitch in however, wherever and
whenever needed.
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17. 0 3 D E L I V E R I N G P R E C I S I O N
Leading the way for innovative engineering techniques and the
highest level of quality in the industry.
0 4 E M B R A C I N G P E R S P E C T I V E S
Staying open-minded and welcoming unique ideas that lead to
the best results possible.
“My colleagues come from different
backgrounds – and some even live in Japan,
so it’s pretty cool.”
- Inventory Coordinator
“We go above and beyond to do things
right – down to every last cut and design detail.”
- Machine Operator

18. “My favorite thing is getting together for team
breakfasts and just talking about our weekends.”
- Project Manager
0 5 V A L U I N G C A M A R A D E R I E
Developing relationships with team members, trusting their abilities
and learning from them.
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19. K E E P G R O W I N G
Through the years, we’ve grown exponentially in more ways than
one. We’re a group of builders and doers – and that means we’re
constantly paving new career paths. There’s nothing holding us back.
We’re fast-moving, we’re nimble and we’re free to explore our fullest
potential. And that’s exactly what we intend to do.
commercial projects completed in 2017
4,000+
associates today
300+
associates in 1998
4
81,000,000 ft2 of residential product
manufactured in Macon

20. B E T R A N S P A R E N T
With a parent company in Japan and a fast-growing team here in
the USA, open communication is more important than ever. We’re
constantly looking for new ways to bridge the gap – and that’s a big
reason you’re reading this company-wide manifesto. With the power
of sharing information, we’re opening the door to more alignment,
more collaboration and more success.
single & multi-family homes built in 2017
17,000+
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21. How We Do It
C R E A T E O P P O R T U N I T Y
Our company is built on a foundation of ideas – which means
anything is possible. All it takes is the drive, the skills and the grit
to make things happen, and you can have a major impact. While
we’re still working on a more formalized development program,
your hard work won’t go unnoticed. We make it a point to create
opportunities and promote from within.
of our current leaders
started their career path with us

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154associates
in Macon
58associates
in Johns Creek
We have a manufacturing plant
in Macon, a corporate office in
Johns Creek and a team out in the
field. That’s why staying connected
and united is always top of mind.
With our Purpose, Mission and
Guiding Principles in place, we
have a roadmap for everyone to
follow – and it leads to the same
destination. Because even though
we don’t all work under one roof,
we certainly share one goal.
C O M E T O G E T H E R
41associates
in the field
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23. It’s pretty clear by now that we have a lot of goals – and
that’s because we see so much potential. Our premium
products are well on their way to becoming a household
name. Our customers are gaining more support every
step of the way. And our team members continue to raise
the bar for ingenuity through passion and initiative. It all
leads to building a lasting future – and we hope you join
us on our journey.
A C H I E V E G R E A T N E S S
We get that it’s important to be proud of what you do
and where you do it – and we’re dedicated to creating
that for you. Here, every day is new and exciting. Walking
through these doors means you can expect to grow,
develop and achieve. And since we’re a global company,
you’ll open up a world of opportunity to learn from and
work closely with other cultures.
B E P R O U D

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