Getting Social with Search presented by Jamie Murnane and Leslie Gibson
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Getting Social with Search presented by Jamie Murnane and Leslie Gibson
- 1. Getting Social with Search Jamie Murnane & Leslie Gibson
- 2. We Are… Leslie Gibson, Senior Account Manager Jamie Murnane, Search Marketing Manager Getting Social with Search
- 3. How Social is Impacting Search Getting Social with Search
- 4. Social can help fill the gaps in search results Getting Social with Search
- 5. Engines Use Social Signals “Yes, we do use [tweeted links and RTs] as a signal. It is used as a signal in our organic and news rankings ...” - Google “We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results….” – Bing Getting Social with Search
- 6. Who’s Using Social? 94% of marketers surveyed. Who’s not? Getting Social with Search
- 7. The Trust Factor 92% of consumers around the world say they trust earned media above all other forms of advertising.* *Nielsen Global Trust in Advertising Survey Getting Social with Search
- 8. SERP Space Getting Social with Search
- 9. SERP Space - YouTube Look! First page of SERP for brand! First page for ‘Hamline MBA’ Getting Social with Search
- 10. Traffic/Linkbuilding Old school tactics Use social to build deep, genuine links Getting Social with Search
- 11. Google+ makes results personal Getting Social with Search
- 12. Google+ Local Getting Social with Search
- 13. Like Us on Bing Getting Social with Search
- 14. Reviews Getting Social with Search
- 15. Where To Start Getting Social with Search
- 16. Focus on Content • Set goals • Plan content • Optimize • Share Getting Social with Search
- 17. Everything is Content! Getting Social with Search
- 18. Social Content Leads the Way Getting Social with Search
- 19. Audit Your Content Getting Social with Search
- 20. Content Audit Tells You… Effective Content Getting Social with Search
- 21. Content Audit Tells You… Outdated Content, Errors Getting Social with Search
- 22. Content Audit Tells You… Opportunities! Getting Social with Search
- 23. Content Audit Tells You… Getting Social with Search
- 24. Audit Social Properties Getting Social with Search
- 25. Facebook Getting Social with Search
- 26. Twitter Getting Social with Search
- 27. Pinterest Getting Social with Search
- 28. LinkedIn Getting Social with Search
- 29. YouTube Getting Social with Search
- 30. Google+ Getting Social with Search
- 31. Audit Your Presence Getting Social with Search
- 32. What Are People Saying? Getting Social with Search
- 33. Are You Generating Traffic? Getting Social with Search
- 34. Action! Getting Social with Search
- 35. Promote Social Profiles Getting Social with Search
- 36. Optimize Social Profiles Getting Social with Search
- 37. Add a ‘Share’ Feature to Content Getting Social with Search
- 38. Start Blogging + Optimize Posts Getting Social with Search
- 39. Summary • Establish goals • Content audit • Social presence audit • Create + optimize social profiles • Promote social profiles • Share! Getting Social with Search
- 40. Questions? Getting Social with Search
- 41. Thank You! • Jamie Murnane – jamie@ninahale.com • Leslie Gibson – leslie@ninahale.com Getting Social with Search