1. nina.knevel@gmail.com
+31 6 24 75 10 54
Zilvergracht 40, 2652 KG
Berkel en Rodenrijs
01- 09- 1972
nl.linkedin.com/in/ninaknevel
C O N T A C T
S K I L L S
CREATIVE
ARRANGER
TEAMPLAYER
LEARNER
RESULT ORIENTED ANALYTICAL
BINDER
P R O F I L E
NINA KNEVEL-HAVERKAMP
MARKETING SPECIALIST ONLINE & OFFLINE
BRAND MANAGER & DIGITAL MANAGER
MONSANTO VEGETABLE SEEDS, BERGSCHENHOEK-NL
2009 - CURRENT
Monsanto is a seed breeding company represented in the glasshouse, greenhouse and
openfield market via two brands: Seminis and De Ruiter.
Within Europe, Middle-East and Africa (EMEA) I am responsible for developing and
improving a consistent branding and Customer Experience, online and offline. Some
of my tasks where: building the EMEA web strategy including web compliance pro-
cesses. To create from idea to implementation online marketing campaigns & news-
letters an online privacy policy registration process in Sales Force.com / Marketing
Cloud and leading a web transitionproject of 14 websites in 14 languages to a new
Content Management System (CMS) including organising trainingssessions.
COMMUNICATIONS MANAGER
From idea to implementation responsible for all marketing communications (MAR-
COM) activities for the two brands. Some of my projects where: the implementa-
tion of www.myonion.nl an interactive knowledge centre for the crop onions and to
setup an agency network within Western Europe.
COMMUNICATIONS SPECIALIST
Responsible for all De Ruiter’s B2B MARCOM activities and event management
within Western Europe. To improve De Ruiter brand guidelines & House style and
launch online selection tools to help customers select the best product for their
growing circumstances.
COMMUNICATIONS ADVISOR
MEDECO B.V., OUD-BEIJERLAND-NL
2001 - 2009
Medeco is a wholesaler of medical disposables for hospitals, healthcare facilities, phar-
macy market and export; Medeco is part of the international Mediq group.
Responsible for MARCOM activities & concept development of product & brand
launches. Participation and advisement in the MARCOM strategy and practical fea-
sibility. I also lead a project for implementation of a product data system / Market-
ing Platform and setup an agency network.
COMMUNICATIONS SPECIALIST
Responsible for MARCOM activities, planning, design and budget of all in-store
B2C Point of Sales materials. Brief and guide national and international agencies &
printing companies and organised photography sessions. I also was responisible to
monitor the Corporate Image of Medeco and her brands.
PACKAGINGS SPECIALIST
Responsible for setting up a consistent packaging process, including a clear commu-
nication flow, packaging approval process, quality controle and guiding national and
international printing companies in China, Hong Kong, Thailand and Malaysia.
AROUND THE WORLD EXPERIENCE
11/2000 - 06/2001
Winning the SFT Top talent award gave me the opportunity to increase my know-
ledge, focusing on the relation between cultures & product design. My journey
brought me to Indonesia, Australia, New Zealand, Fiji, Mexico, Guatemala and USA.
E X P E R I E N C E
“I am enthusiastic, creative and
flexible, I love to structurize and
implement complex projects. With
my wealth of experience I like to
take on new challenges. I work
best in a dynamic and creative
environment where I can work in
the digital field on innovations,
wherein a project is seen as an op-
portunity to reach new horizons.”
..one my last projects was to
organize from idea to implemen-
tation to content management
trainings, the development of 14
websites in 14 languages over a
period of six months.“

2. ninaknevel@gmail.com
+31 6 24 75 10 54
nl.linkedin.com/in/
ninaknevel
C O N T A C T A W A R D S
NINA KNEVEL-HAVERKAMP
INDUSTRIAL DESIGNER
EJOK DESIGN, ROTTERDAM-NL - 02/1999 - 11/2000
Responsible for designing various products, a.o. the Douwe Egberts commuter
mug, Haceka bathroom accessories and Etna kitchen appliances.
GRAPHICAL AND INDUSTRIAL DESIGNER
SIGN DESIGN, ROTTERDAM-NL - 1992-1994
SEVERAL TRAININGS & WORKSHOPS
• NIMA Mastercourse: Digital Marketing (5 dagen) - 2016
• NIMA Workshop: Project Management Scrum - 2016
• VitalSmarts training: Influencer - 2014
• NIMA Training: The next step in Social Media - 2013
• Marcus Evans training: How to introduce new products successfully - 2012
• Workshop: Your brand 180o different Develop your creative thinking - 2011
• Workshop: Trends in the Agricultural sector by Anneke Ammerlaan - 2009
• Breedwise agricultural: Find your way in a breeding company -2009
• NBBe, several safety trainings, (3 days) - 2003
• Dutch Packaging Centre (NVC), Training: Packaging printing - 2001
• Faktor management & Learning consultants; How to deal with internal and
external clients - 2000
• Commercial Business Support Group (CBS group), Amsterdam-NL - 2000
Training for commercial communication skills (5 days)
• Workshop Interdesign (ICSID) in Pretoria, South Africa - 1999 (2 weeks)
Theme workshop “ Water” organized by the Industrial Council of Societies of
Industrial Design to develop innovative solutions for the rapidly increasing
shortages of water supplies in Africa.
THE DESIGN ACADEMY, EINDHOVEN-NL
MAJOR; MAN AND INTERACTIVITY, GRADUATED CUM LAUDE
1994-1998 - (HBO - BACHELOR DEGREE)
• Winner of the SFT Toptalent price with project “Waterspel”, 1998
Internship; Sinot Design Associates, Hoofddorp-NL
GRAFISCH LYCEUM ROTTERDAM (MRTO) ROTTERDAM-NL
1990-1994 / Internship 1992-1993: Sign Design, Rotterdam
MELANCHTON (HAVO-HIGHSCHOOL), R’DAM-NL 1985-1990
2015 - Finalist Monsanto Global Marketing Excellence Award
2014 - Business Conduct Ethics Award - Compliance in Action
Project “Online Data Protection”
2013 - Monsanto Rapid Recognition Project “Onion goes Digital”
2011 - Monsanto Rapid Recognition Project “Marketing Platform”
2010 - Monsanto Rapid Recognition “Pepper & Tomato Experience Centre”, Italy
1998 - SFT Top talent Award by the Foundation of Top Brands Manufacturers
1998 - Nominated for the René Smeetsprijs
Sept. 2016
MARKETING SPECIALIST ONLINE & OFFLINE
E X P E R I E N C E / C O N T I N U E D
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