BBA/BBS/BBM/BHM/BBA-TT

1. GROUP-”C”
PRESENTATION
ON
“THE COFFEE SHOP”

2. NIRAJAN SILWAL
MONIKA KUNWAR
PRAMILA GHIMIRE
ARYAN DULAL
SANDHYA TIMILSINA
AVINA KAFLE

3. CONTENT
Executive Summary
Mission statement
Goals and Strategies
SWOT Analysis
Market Analysis
Start up cost
Physical & Skill Training
Marketing Plan
Price & Revenue
Industry Analysis

4. “The palpasa café ”

5. (why palpasa café ?)
Executive Summary
Our mission is to provide a friendly, comfortable atmosphere where the
customers can receive quality food, drinks, and service at a reasonable
price.
Palpasa cafe will offer a variety of choices to the customers.
Cappuccinos, lattes, espressos, smoothies, regular coffee, soft drinks, and
tea of all sorts will be available.
The café will also serve deli-style breakfast sandwiches with the freshest
ingredients, muffins, croissants, cinnamon rolls, coffee cake, and other
tasty treats.
Palpasa Café will be open from 6:00 A.M. to 5 P.M. Sunday-Saturday.

6. location
• The location of Our business will be in
durbarmarg heart of kathmandu. We will select
the floor in suitable building according to our
need in durbarmarg.
• We will be taking the floor in rent with official
contract.

7. Logo & tagline
“Taste the best product of everest”

8. BRAND AMBASSADOR
Narayan wagle
Novelist/Journalist
Author of the palapasa cafe

9. Mission statement
• Mission:- “To be the best Cafe chain by
offering a world class coffee experience
at affordable prices.”
• Vision:- “To be the only office for dialogue
over a cup of coffee.”

10. Goals and Strategies
• Short-term goal: Use the quality of our service and
advertising to soon become well-known throughout
kathmandu valley.
• Long-term goal: Expand the business to other
locations and launching in international market.
• Strategy: Work hard to have the best-tasting coffee,
treats, and service in town and surrounding areas.

11. SWOT Analysis
• Strengths: Reasonable prices, wide variety of
coffee and drinks, a lot of home-made treats
• Weaknesses: Turn down in the economy, start-up
costs, new business, no reputation
• Opportunities: Job opportunities for the many
unemployed people.
• Threats: Himalayan java, KFC, The bakery cafe,
and other local restaurants

12. Legal Structure
• Our business will be run as a partnership.
• All debts and liabilities of this business will be
my responsibility.
• We will pay business income taxes on the profits
made. This will make accounting much simpler.
• With having a partnership, we can also deduct our
business losses to the extent of our total income
that we may have from all sources.

13. Market Analysis
• Target Market: Our target market will be to anyone who enjoys
coffee, but we will mainly target people age 18 and older, both
male and female, and who are of the working class and students.
• Competition: Our major competitors would be “The bakery cafe”
which is located on different place. And “Himalayan java” is our
main competitor.
• Market Trends: Coffee is the drink of choice for many people
across the world. Every morning thousands of people rely on their
morning fix to get going for the day.

14. Espresso Drinks
•Americano
•Breve
•Cappuccino
•Latte
•Mocha
•Macchiato
Other Drinks
•Hot Chocolate
•Hot Tea
•Chai Tea Latte
•Kid’s Hot Cocoa
•Fountain Drinks
•Juice
•White and Chocolate
Milk
Coffees
•Daily Brew-Reg./Decaf.
•Organic French Roast
•World Tour Blend
Products

15. Bakery
•Croissants
•Bagels
•Assorted Brownies and cookies
•Pie and Cakes by the slice
•Muffins
•Cinnamon Rolls
•Breakfast Sandwiches
•Scones
Smoothies
•Fruit
•Blended Ice Coffee Drinks
Iced Drinks
•Coffee
•Jumpin’ Java
•Iced Tea
Products Continued

16. TOTAL STARTUP COST
RS.35,00,000/-

17. Start up cost
• Monthly rent:RS.200000/-
• Semi-annually rent:RS.1200000/-
• Modernize fee:RS.100000/-
(Impression: calm comfortable soft mood light, music ,
painting ,makes guests feel friendly environment )

18. • Equipment fee:RS.10,00000/-
i. Coffee machine
ii. Coffee mill
iii. Air conditioning
iv. Stereo
v. Cash register
vi. Water treatment
vii.Other kitchen materials

19. • Furniture fee:RS.800000/-
i. Sofa
ii. Bar counter
iii. Table
iv. Chairs
• Supplies fee:RS.240000/-(6 months)
(Coffee snaks,coffee cups,Napkin,forks and
knives,etc)

20. • Semi-Annually utensils fee:Rs.48000/-
(water & electricity fee)
• Advertising fee semi-annually:RS.200000/-
• Number of staffs:10 person
• Staff salary per month:RS.12,000/-
• Staff salary semi-annually:RS.72000/-
• Total salary semi-annually:RS.720000/-

21. • Insurance(semi-annually):RS.200000/-
• Additional Bank Loan:RS.10,08000/-

22. Physical & Skill Training
To Staff

23. Physical Training
• Smile
• Manners
• Good posture for long time
• Balance
• Communication skill
• Operation of coffee machine

24. Skill Training
• Familiar with our product
• Coffee culture
• Proper reaction
• Inner decoration
• Never judge a person by his/her appearance
• Cooperation & leadership

25. Marketing Plan
Product
• Wide range of products
• Eatables adopted to
international taste buds like
Basboosa, Cappuccino
etc.
• Nepali taste along with classic
coffee.
Price
• Affordable price- (70 to 400)
• Price of a cup of coffee is (60-
160)
Place
• Strategically located outlets
(High Street/ Family
Entertainment Centres and
near Highways)
Promotion
• Word of mouth publicity
• Discount offers
• Barter deals with other brands

26. Price & Revenue
• Coffee:RS.60/- TO 160/-(Depends on the flavor)
• Cake:RS.75/-TO 400/-(Depends on the variety)
• Cookies:RS.50/-TO 250/-(Depends on the variety)
Estimated sells 170 cups of coffee 50 pieces of cake
And 40 pieces of cookies.
 Daily revenue:90*170+150*50+125*40=RS.27800/-
 Monthly revenue:RS.27800*30=RS.834000/-

27. Industry Analysis
SEGMENTATION TARGETING
Palpasa Café has its main consumer
base in the age group of 15-29 years.
•Middle class and upper middle class
youth
•Students, House wives and youngsters
•People who value a great cup of coffee
•Seeks to target not just the youth but
anyone who is "young at heart”.
•Medium Price Band
POSITIONING
“Third Place" away from the home and college
or workplace for the young and the young at
heart.

28. 27%
66%
7%
Married Students others
9%
13%
21%
35%
24%
Age Group
Above 30
Below 19
16-19
20-24
25-30
Based on
Market
Research

29. Data Source
Newspaper and magazines
Internet
survey

30. QUIRES??
?