This PowerPoint Presentation contains Functions of packaging with examples of brands, Packaging trends, Types labeling etc.

1. Packaging and Labeling
Present By
Nirupama Maharana_38

2. Package
Physical container or wrapping for a
product.
Integral part of product planning
and promotion.
Change in packaging may update
comapny image and reach to a new
market.
10% of the
retail price is
spent in
developing,
designing,
and
producing
just the
package.

3. Functions of
Packaging Promoting and
Selling of Product
01
Defining
Product Identity
02
Expressing
Customer needs
04
Ensure Safe Use
05
Providing Information
03
Protecting the
Product
06

4. 1. Promoting and Selling the Product
Attractive, colorful
and visually
appealing
packages have
more promotional
value.

5. Mixed Bundling
• Packaging different products
together.
• Usually bundle price is cheaper
than buying them individually.
Price Bundling
• Two or more similar products are
placed for sale in a price cheaper
than buying those same products
individually.

6. 2. Defining Product Identity
• Packaging sometimes is used to promote
an image such as prestige, convenience or
status etc.
• It’s a crucial part of marketing strategy.

7. 3. Providing Information
Gives customer useful information on
• Direction for use
• Its contents
• Product Guarantees
• Nutritional Values
• Caution

8. Your text has been concise
and beautiful, but the information is
inextricably inextricable and needs to be
expressed in more words
4. Expressing Customer Needs
• Packaging which meets customer’s need
for size and convenience.

9. Proper packaging helps to eliminate
potential injuries or misuse of product.
5. Ensure Safe Use

10. 6. Protecting the Product
• Protect during shipping, storage
and display.
• Prevent from tampering and shoplifting.
• Protect against breakage and spoilage.

11. Aseptic Packaging
Technology that keeps foods fresh
without refrigeration for exteneded
periods.
a. Canning
b. Bottling
Packaging Trends

12. Recycled material, less plastic,
safer for the environment.
Environmental Packaging

13. Cause Packaging
• Promote social and political causes.
• Maybe totally unrelated to the
product.

14. Labeling
• Label - Tag, wrapper, seal or imprinted message.
• Informs about product’s contents and directions
for use.
• Protect business from legal liability if someone
injured by using the product.
Your text has been concise and
beautiful, but the information is
Click here to add the text
35%

15. Brand Label
• Brand name
• Trademark
• Logo
Grade label
Types of Labeling
Descriptive label
• States The Quality
of Product

16. Thank You