work

1. Almost black and white
background. A more
menacing look to the
surroundings with the
building looking threatening
at a distance.
Bonds ready
to shoot pose
without his
general self
assured
smile.
It is a dark
scenario, with
Bond being
stripped of
the poise and
calmness in
the new
surroundings.
No female presence in the poster. This
is a complete detachment from the
earlier association of Bond with sex
and duty and taking care over the core
of the Bond movies.
We have seen Bond evolve with times as a character. Even though
Bond has retained his panache, the sense of style has become
more realistic.
The role of the Bond girl has moved from being a sex object to an
equal partner of Bond.
The movies also have been a reflection of evolving technology.

2. Bond is not in a stationary pose in the poster.
The woman is looking at Bond and not the audience. The
relations formed are more personal, with the woman being
an important part of Bonds life and not a prop used to
provide titillation to the audiences.
There are greater shades of
blue and grey in the colour
palette.
This poster is a shift from
the larger than life image to
a more down to earth agent
with more troubles and
dangers in his life.
The removal of his bow tie
may be to show more
emphasis on the function
and less on the style in
terms of impeccable
dressing.
Bonds gaze is not engaging
on the onlooker. This is a
more purposeful and
determined Bond.