2. • L’Oreal was founded in 1909, when Eugene Schueller
formed a company that sold hair dyes to hairdressers.
• Aureale was the first and safe synthetic hair dye
formulated by Schueller.
Schueller Aureale
8. • L’Oreal Paris revolutionized the advertising
world with this legendary slogan.
• This positive and empowering slogan spread the
message of respect and recognition for women.
9. Marketing Communications Mix
• These are the various modes of communication which
should be chosen according to the budget allocated for
marketing.
17. L’Oreal created the Makeup Genius App in
2014 to revolutionize the way women shop
for makeup.
It allows women to try different looks and products through smart devices.
18. I
IMC in Middle
East
• L’Oreal recognizes that Middle Eastern Women are becoming more sophisticated in
their beauty choices with easy access to internet.
• L’Oreal has used a careful blend of IMC tools to connect with the women in the
Middle East.
19. L’Oreal named Najwa
Karam, known as the Shining
Sun of the Arab Music world
as its first Brand Ambassador
in Middle East.
L’Oreal organised Couture
Eid Look Campaign in
Middle East
Key elements of L’Oreal’s IMC Strategy in Middle East