This here is a game changer, folks. The CEA combines quantitative and qualitative analysis of your brand to highlight what your customers think and say about you. Included in the analysis: focus groups, sentiment study, website usability and heat mapping tests, secret shoppers, and much more. You'll get a complete report with information you never imagined, outlining the implications for your business's bottom line. Sign up at magnifybmybiz.com or send a note to dave@magnifymybiz.com for more info.

1. Customer
Experience
Four steps
Analysis to a better
bottom line
What you don’t know will
surprise you

2. Step One What They Say About You
74% of consumers
choose brands
We will analyze all online chatter
based on other regarding your name (i.e. Twitter,
customers’
experiences Facebook, Yelp, Press Mentions, Blog
shared ONLINE
*Get Elastic Comments, etc.) to sort Positive,
Neutral, and Negative sentiments and
to identify trending topics specific to
your brand.

3. Step Two Secret Shopper Mission
Unbiased consumers will
be sent to your business for
a first-hand customer
experience. Both qualitative
notes and quantitative
surveys will be reviewed to
determine the good, the bad
and the ugly. 86% of consumers STOPPED doing
business with a company because
of a bad customer experience
*Harris Interactive

4. Step ThreeTracking Website Study
Eye
Using innovative
technology, we will
execute an Eye Tracking
study for your website,
generating custom Heat
Mapping reports so you
can know how people
use your site.
People CANNOT find the information
they seek on a website 60% of the time
*Usability.gov

5. Step Four Consumer Surveys
A tailored group of consumers from your target
market will be assembled to examine and provide 97% of
consumers use
feedback on their perception of your brand, including the Internet to
a Five Second Website Usability Test. You will also RESEARCH local
products /
have the opportunity to customize questions based services
*Kelsey Group
on your current business needs.

6. 86% of consumers
will pay more for a
better customer
experience
*2011 CEI Report

7. Customer
Experience How it all
comes
Analysis together
Upon completion of all four steps, our mad
scientists will spend some time in the lab
analyzing all the numbers and feedback,
resulting in a clean and clear CEA Report. The
Report will cover all results and, most
importantly, identify the implications for your
business.
MagnifyMyBiz.com
Then, when you’re ready, we can talk about
creative and effective ways to kick your
customer experience program into overdrive.