Presentation for the talk I gave on the annual Product Management Excellence conference (2016). How to communicate effectively with executives, maximize our messages as Product Managers and provide values to customers. Also covered data visualization and how it can be used to convey messages and persuade.

1. Sell, Sell, Sell (and Listen)
Get THEM to Listen to You
Noa Barbiro
Senior Product Manager
or

2. Noa
Product Manager

3. The life and adventures
of
a Product Manager
in a
B2B WORLD

4. Acknowledge the
Elephant

5. Focused ContentMessages Visuals Inbound
Our Journey Today:

6. Focused Messages. What Sells

7. Focused Messages
Start with the
Bottom-line
Reflect the
Problem
Story Telling
REAL
Insights
Be your
audience
Domain Expert
It’s a
CONVERSATION.
Listen
Personalize

8. Optimize Visuals. Drive call-to-action

9. Context
What I’m trying to say ..
What I want to leave behind
VS.

10. Example – Digital Media Usage
0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.5
2.2 2.3 2.4 2.6 2.5 2.3 2.4 2.4 2.3
0.3
0.3 0.4
0.8
1.6 2.3
2.6
2.8 3.1
0
1
2
3
4
5
6
7
Hoursperday
Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD
Other Connected Devices Desktop / Laptop Mobile
Source: KPCB
Example – Digital Media Usage
0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.5
2.2 2.3 2.4 2.6 2.5 2.3 2.4 2.4 2.3
0.3
0.3 0.4
0.8
1.6 2.3
2.6
2.8 3.1
0
1
2
3
4
5
6
7
Hoursperday
Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD
Other Connected Devices Desktop / Laptop Mobile
52%
39%
Internet Usage (Engagement) Growth Solid
+11% Y/Y = Mobile @ 3 Hours / Day per
User vs. <1 Five Years Ago, USA
9%

11. Example – Digital Media Usage
0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.5
2.2 2.3 2.4 2.6 2.5 2.3 2.4 2.4 2.3
0.3
0.3 0.4
0.8
1.6 2.3
2.6
2.8 3.1
0
1
2
3
4
5
6
7
Hoursperday
Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD
Other Connected Devices Desktop / Laptop Mobile
Source: KPCB
Internet Usage (Engagement) Growth Solid
+11% Y/Y = Mobile @ 3 Hours / Day per
User vs. <1 Five Years Ago, USA
Example – Digital Media Usage
0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.5
2.2 2.3 2.4 2.6 2.5 2.3 2.4 2.4 2.3
0.3
0.3 0.4
0.8
1.6 2.3
2.6
2.8 3.1
0
1
2
3
4
5
6
7
Hoursperday
Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD
Other Connected Devices Desktop / Laptop Mobile
Internet Usage (Engagement) Growth Solid
+11% Y/Y = Mobile @ 3 Hours / Day per
User vs. <1 Five Years Ago, USA
52%
39%
9%

12. Example – Digital Media Usage
0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.5
2.2 2.3 2.4 2.6 2.5 2.3 2.4 2.4 2.3
0.3
0.3 0.4
0.8
1.6 2.3
2.6
2.8 3.1
0
1
2
3
4
5
6
7
Hoursperday
Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD
Other Connected Devices Desktop / Laptop Mobile
Source: KPCB
Internet Usage (Engagement) Growth Solid
+11% Y/Y = Mobile @ 3 Hours / Day per
User vs. <1 Five Years Ago, USA
Example – Digital Media Usage
0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.5
2.2 2.3 2.4 2.6 2.5 2.3 2.4 2.4 2.3
0.3
0.3 0.4
0.8
1.6 2.3
2.6
2.8 3.1
0
1
2
3
4
5
6
7
Hoursperday
Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD
Other Connected Devices Desktop / Laptop Mobile
Internet Usage (Engagement) Growth Solid
+11% Y/Y = Mobile @ 3 Hours / Day per
User vs. <1 Five Years Ago, USA
52%
39%
9%

13. Example – Digital Media Usage
0
1
2
3
2008 2009 2010 2011 2012 2013 2014 2015 2016YTD
Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD
Mobile
Desktop
/ Laptop
Other
connected
Devices
Source: KPCB
Hours
per day

14. Example – Digital Media Usage
0
1
2
3
2011 2012 2013 2014 2015 2016YTD
Time Spent per Adult User per Day with Digital Media, USA, 2008-2016YTD
Mobile
Desktop
/ Laptop
Other
connected
Devices
Source: KPCB
Hours
per day

15. Example – Digital Media Usage
Source: KPCB

16. Example – Digital Media Usage
Source: KPCB

17. Example – Digital Media Usage
Mobile digital media use per day to surpass PC since Q32012
Mobile
PC
Other
connected
Devices
Source: KPCB
0
1
2
3
2011 2012 2013 2014 2015 2016YTD
Hours
per day

18. Example – Digital Media Usage
Use of digital media through PC to lag behind Mobile
Mobile
PC
Other
connected
Devices
Source: KPCB
Hours
per day
0
1
2
3
2011 2012 2013 2014 2015 2016YTD

19. Colorful is nice…
(when you are trying to throw a party)

20. But if you have one idea to convey…
Make sure it’s the only thing that stands out

21. Sell your ideas inbound

22. Inbound Communication
Iterate mission statement

23. Takeaways
Well prepared
persuasive data Sells

24. Thanks
Noa.Barbiro@amdocs.com
Noa.Barbiro@gmail.com
Noa Barbiro
+972-52-3857058