Nekuda DM for Tech Incubators & Start-ups

September 2010

Supporting technology incubators & start-ups
October 3 2012

© All rights reserved Nekuda DM 2012 NEKUDA DM I INCUBATORS & PORTFOLIO START-UPS I 2012 I 1

ABOUT NEKUDA
WHO WE ARE

We are a full turnkey product development firm.
Driven by a multi-disciplinary team of product design,
engineering & business innovation experts.


ABOUT NEKUDA
WHAT WE DO

We specialize in transforming new technologies into category leading
product solutions, that maximize business success.

Electrical Vehicle Charging Spot for Better Place
ID: NewDealDesign LLC
Product development: Nekuda DM


ABOUT NEKUDA
KEY BENEFITS

Our commitment & passion is to create products that are desirable
for the target user, feasible, manufacturable and drive viable
business propositions. We strive to deliver excellence through a
combination of robust planning, process, experience and talent.


ABOUT NEKUDA
FIELDS OF EXPERTISE

Consumer Electronics (CE) Head Mounted Devices Medical & Aesthetic

User Experience (UX) Water Appliances DIY & Professional

Safety & security Consumer Products Electricity System R&D


ABOUT NEKUDA
CLIENTS


OFFERING
FOR INCUBATORS & THEIR PORTFOLIO START-UPS

Both Incubators & their start-ups can benefit from our integrated
technology & product expertise.


SUMMARY
SERVICES

for Incubator for Start up
• Turnkey product design, development
• Tech assessment support
& manufacturing support
• Development plan & budget due • Support startup R&D team with core
diligence support tech development (in key areas)
• Alpha prototype development &
• Investor & strategic partner scouting
production
• Beta & “look-like work-like” prototype
• Advisory board support
design, development & production
• Marketing materials design
• Investor pitch development & design


FOR INCUBATORS
TECH ASSESSMENT & DUE DILIGENCE SUPPORT

We support Incubator due diligence & technology assessment, with
knowledge & experience defining solutions that overcome market
entry barriers, related to stakeholders, users, production & cost.


FOR INCUBATORS
R&D PLANNING & BUDGETING

Our bread & butter is planning & executing development projects;
Planning to tackle key risks up front & executing with tight
monitoring & balancing quality, time & budget.
For incubators, this experience can help assess & budget start-ups.


FOR INCUBATORS
LEVERAGING OUR NETWORK FOR COMMERCIALIZATION

Scouting our global cross-industry network, we efficiently identify
state-of-art benchmarks & complementary technologies,
leading to accelerated commercialization.


FOR START UPS
UNDERSTANDING THE CHALLENGES

Each start-up goals, challenges & management are unique.
Our accumulated experience in our own ventures provides us insight
how to add the right value at the right time.


FOR START UPS
TURNKEY PRODUCT DEVELOPMENT

Supporting start-ups with end-to-end turnkey product development,
or a range of specific services, including: core technology R&D*,
product definition & product development, product design,
production management & NPI.

*in our fields of expertise: water filtration & temperature; medical devices & precision dosing; EV power & data infrastructures; head mounted electro
optical devices ; consumer electronics & mobile; user interface & experience.


FOR START UPS
INVESTOR PITCHES

With a range of our own ventures in development & commercialized,
we know the challenge of funding & partnering.
We put this design & business knowhow to use for start-ups, in
winning pitch presentation content & design.


SUMMARY
SERVICES

for Incubator for Start up
• Turnkey product design, development
• Tech assessment support
& manufacturing support
• Development plan & budget due • Support startup R&D team with core
diligence support tech development (in key areas)
• Alpha prototype development &
• Investor & strategic partner scouting
production
• Beta & “look-like work-like” prototype
• Advisory board support
design, development & production
• Marketing materials design
• Investor pitch development & design


WORK SAMPLES


EMATRIX for Syneron LTD.
Clinical desktop appliance for skin rejuvenation.

Professional, approachable design optimized for high-
end dermatologists’ clinics.

The light weight, cost effective product configuration
fits in the clinic environment and supports use
scenarios & environmental requirements .

Israeli Ministry of Industry, Trade & Labor
Equipment products design award


AIRGENT for PerFaction
Airgent is a professional esthetics
applicator designed to restore and
rejuvenate skin volume – resulting in a
fresh, revitalized complexion.

A minimally-invasive platform offering a
unique combination of both immediate
and long-term skin remodeling.


REGEN & APOLLO for POLLOGEN
High-end aesthetic medical device for
cellulite reduction and skin tightening.

Designed to fit with professional clinic’s
environment requirements supporting a
wide variety of treatments.


STOP & POSE for ULTRAGEN
Personal anti-aging skin care technology product line.

STOP for the face and POSE for the body.

A gender neutral design inspired by premium jewelry.
Stop & Pose bring professional skin care treatment
into the home in a handheld, personal form factor.


No!No! for RADIANCY
Innovative Hair Removal appliance.
Patented technology enable pain-free
hair removal.

The design exploits the new technology
while preserving the brand’s cosmetics
identity. Designed to be mass produced.


ELECTRIC VEHICLE CHARGING STATION
for BETTER PLACE
Plug locking mechanism
Development of various mechanism
Leading global standardization (IEC)

Strategic planning & product design engineering: Nekuda DM
ID : NewDealDesign LLC


A smart energy control system for residential
solar/electric & electric water heaters
E-SENSE control both solar/electric and electric
residential water heaters.
It’s suitable for both new heaters and retro-fit with
existing heating systems.


FAMILY for STRAUSS WATER (TAMI 4)
Family is an advanced water- cooling/heating &
filtration system that has become a break out
success establishing a new category.

Tami bar Family was designed specifically for
home and small business.
TAMI4 HOLDS APPROXIMATELY
90% OF THE WATER PURIFIER
MARKET.

Strategic planning & product design engineering:Nekuda DM


PRIMO for STRAUSS WATER (TAMI 4)
Next generation, high performing Tami bar.
Primo is an advanced kitchen appliance assigned to
purify and serve water for home & small business.

Strategic planning & product design engineering:Nekuda DM


TARGO for ELBIT SYSTEMS
Targo helmet-mounted avionics (HMA)
provides real time information on-site,
to high-performing civilian , police &
emergency pilots.

The design balances high technology,
precision & heritage.


SIMBA for ELTA SYSTEMS
Simba is a tactical end-user smartphone
providing defense forces with cutting edge,
connectivity & data driven applications in
operational situations.

Designed as a part of ELTA Systems secure
future telecommunications systems solution.


NEGEV for QUALCOMM
Innovative key-fob combining functionality of
emergency call center activation & speed-
dialing to three dedicated numbers.

Product design is optimized for emergency use
pattern, with a compact, robust and sleek
look & feel.

Ot Haitzov design award


NEKUDA DM
THANKS

Noam Bernstein
Business Development
Noam@nekudadm.com
M 972-54-2630032

Nekuda DM
73 HaYarkon St. Tel Aviv
T 972-3-5163766
F 972-3-5163713


Nekuda DM for Tech Incubators & Start-ups

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