The document discusses the importance of keyword research for online success. It explains that understanding the market, niche, and relevant keywords is key. Choosing the right market to target and targeting specific niche keywords that people search for can lead to success, while rushing in without research risks failing. Proper keyword research involves identifying profitable niche areas within a market and targeting the appropriate keywords people use to search within that niche.

1. Keyword Research

2. Keyword Research
• Understanding what online
markets really are

3. Keyword Research
• Understanding what online
markets really are
• Understanding niches and how
they relate to markets

4. Keyword Research
• Understanding what online
markets really are
• Understanding niches and how
they relate to markets
• Understanding the role of
keywords and why they are so
important

5. Keyword Research
• Market: a community of people
who share a common interest
in a particular subject or activity

6. Keyword Research
• Market: a community of people
who share a common interest
in a particular subject or activity
• Often the community has its
own language made up of
terms and acronyms

7. Keyword Research
Market: Brides to be Area of Interest Market Language

8. Keyword Research
Market: Brides to be Area of Interest Market Language
Weddings

9. Keyword Research
Market: Brides to be Area of Interest Market Language
FH - future husband
Weddings

10. Keyword Research
Market: Brides to be Area of Interest Market Language
FH - future husband
Weddings FMIL - future mother in law

11. Keyword Research
Market: Brides to be Area of Interest Market Language
FH - future husband
Weddings FMIL - future mother in law
MOH - Maid or Matron of honor

12. Keyword Research
Online Gamers Area of Interest Market Language

13. Keyword Research
Online Gamers Area of Interest Market Language
World of Warcraft

14. Keyword Research
Online Gamers Area of Interest Market Language
Zerg - To attack a target in an
attempt to win by sheer numbers
World of Warcraft rather than skill

15. Keyword Research
Online Gamers Area of Interest Market Language
Zerg - To attack a target in an
attempt to win by sheer numbers
World of Warcraft rather than skill
AOE - Area of Effect

16. Keyword Research
Online Gamers Area of Interest Market Language
Zerg - To attack a target in an
attempt to win by sheer numbers
World of Warcraft rather than skill
AOE - Area of Effect
Squishy - A name given to cloth
wearing characters

17. Keyword Research
Golfers Area of Interest Market Language

18. Keyword Research
Golfers Area of Interest Market Language
Golf

19. Keyword Research
Golfers Area of Interest Market Language
Texas Wedge - The putter
when used off the green
Golf

20. Keyword Research
Golfers Area of Interest Market Language
Texas Wedge - The putter
when used off the green
Golf Mid-Marshie - Another name
for the 4 iron

21. Keyword Research
Golfers Area of Interest Market Language
Texas Wedge - The putter
when used off the green
Golf Mid-Marshie - Another name
for the 4 iron
Apron - The grassy area
surrounding the putting surface

22. Keyword Research
• Niche: A niche is a subset of a Market
market that relates to a specific
topic Niche

23. Keyword Research
Wedding
Market - ‘Brides to be’
Flowers
Wedding Wedding
Dresses Rings
Reception Wedding
Venues Photography
Bombonieres
Market Niches

24. Keyword Research
• Keywords: The words or
phrases that members of a
market type into a search
engine in order to explore a
particular niche.

25. Keyword Research
Sarah
Karen

26. Keyword Research
Wedding
photography
tips
Sarah Sarah’s Search
Karen

27. Keyword Research
Wedding
photography
tips
Sarah Sarah’s Search Sarah’s Results
Karen

28. Keyword Research
Wedding
photography
tips
Sarah Sarah’s Search Sarah’s Results
Wedding
photography
pricing
Karen’s Search
Karen

29. Keyword Research
Wedding
photography
tips
Sarah Sarah’s Search Sarah’s Results
Wedding
photography
pricing
Karen’s Search Karen’s Results
Karen

30. Keyword Research
217 people/day 5 people/day

31. Keyword Research
• Internet Eagles

32. Keyword Research
• Internet Eagles
• 3 complete beginners

33. Keyword Research
• Internet Eagles
• 3 complete beginners
• All created great products

34. Keyword Research
• Internet Eagles
• 3 complete beginners
• All created great products
• All did the same marketing

35. Keyword Research
• Internet Eagles
• 3 complete beginners
• All created great products
• All did the same marketing
• Very different results

36. Keyword Research

37. Keyword Research
Internet Eagle #1
$ Thousands / month

38. Keyword Research
Internet Eagle #1 Internet Eagle #2
$ Thousands / month Broke Even

39. Keyword Research
Internet Eagle #1 Internet Eagle #2 Internet Eagle #3
$ Thousands / month Broke Even Lost money each month

40. Keyword Research
Internet Eagle #1 Internet Eagle #2 Internet Eagle #3
$ Thousands / month Broke Even Lost money each month
“It takes the same amount of work to build an unsuccessful
business as it does to build a successful business”

41. Keyword Research
Biggest Success Factors

42. Keyword Research
Biggest Success Factors
1. The market you choose

43. Keyword Research
Biggest Success Factors
1. The market you choose
2. The keywords you target

44. Keyword Research

45. Keyword Research
Rush in

46. Keyword Research
Rush in Random
niche

47. Keyword Research
Rush in Random
niche
Random
keywords

48. Keyword Research
Rush in Random
niche
Random Hope for
keywords the best

49. Keyword Research
Rush in Random
niche
Random Hope for
keywords the best

50. Keyword Research
Rush in Random Research
niche Markets
Random Hope for
keywords the best

51. Keyword Research
Random Research Identify
Rush in
niche Markets profitable
areas
Random Hope for
keywords the best

52. Keyword Research
Random Research Identify
Rush in
niche Markets profitable
areas
Random Hope for Target specific
keywords the best keywords

53. Keyword Research
Random Research Identify
Rush in
niche Markets profitable
areas
Random Hope for Target specific Follow
keywords the best keywords Plan

54. Keyword Research
• Understanding what online
markets really are
• Understanding niches and how
they relate to markets
• Understanding the role of keywords
and why they are so important
Keyword Research