1. Vme KIDS

2. What is
Vme Kids?
An entire network focused on reaching
kids in Spanish – 24 hours/7 days a week
Expansion on Vme’s unique kids block, the
#1 children’s educational block in Spanish-
Language Television
Original Vme productions of content for
children and parents, culturally relevant
programming

3. HUGE CONTENT LIBRARY: 1,500+ EPISODES
POWERFUL NAME-BRAND SHOWS
HISPANIC RELEVANCE AND STAR POWER
ORIGINAL PRODUCTION & QUALITY GUARANTEE
TRUE EDUCATIONAL VALUES
HIGHEST PROGRAMMING STANDARDS
Why
Vme Kids?

4. Hispanic Kids represent the fastest demographic group in
America. In fact, according to the federal government’s
annual study America’s Children Report:
• Of the 74 million kids in America, 22% (or 16 million)
are Hispanic.
• 36% of kids in America will be Hispanic by 2050.
• In 8 US states / territories (HI, DC, NM, CA, TX, AZ, NV
and FL) ethnic minority kids are already majority.
Why
Vme
Kids?
According to the
National Institute of
Health, while the
percentage of white
and black children
(relative to the total
population) has
decreased, Hispanic
and Asian children
have increased.

5. Why
Vme
Kids?
Episodes (and growing!) of the finest children’s
programming in the world!1500

6. Why
Vme
Kids?
• Hispanic Kids represent the fastest demographic group in
America. In fact, according to the federal government’s annual
study America’s Children Report
• Of the 74 million kids in America, 22% (or 16 million) are
Hispanic
• 36% of kids in America will be Hispanic by 2050
• In 8 US states / territories (HI, DC, NM, CA, TX, AZ, NV and
FL) ethnic minority kids are already majority
• For Hispanic families, the preservation of the Spanish language
and Hispanic culture is a top priority
• The number of Spanish speakers in the US is projected to
grow from 37 million in 2011 to more than 40 million by 2020
• Fluency in Spanish is one of the gratest gifts a Hispanic parent
can give to their kids in America and Vme is 100% aligned with
these trends.

7. What’s on
Vme Kids?
Name Brand Shows – Content
with proven success
109 Emmy Awards – Sesame Workshop
has earned more Emmys than ANY other
producer in TV history
120 countries
Always among Top 10 watched preschool
shows worldwide
#1 preschool brand
Plaza Sésamo (Sesame Street)

8. Name Brand Shows – Content with proven successWhy
Vme
Kids? BARNEY
24+ parenting, licensing
awards since 1993
PBS, PBS Sprout
Unisex audience
Young preschool
Interdevelopment,
social skills
Parent participation
Music
ANGELINA BALLERINA
13 awards since 1985
PBS, PBS Sprout
Female emphasis
Older preschool
Individualism, skill
development
Arts
“Telling mom”

9. Name Brand Shows – Content with proven successWhy
Vme
Kids? BOB THE BUILDER
15+ parenting, education
association awards since
2000
PBS, PBS Sprout
Male emphasis
Older preschool
Problem-solving
Teamwork
Responsibility
THOMAS AND FRIENDS
11 awards since
1993
PBS, PBS Sprout
Unisex
Learning from
teachers, elders
Group projects
Celebrating diversity

10. Where is
Vme
Kids? CABLE SUBSCRIBERS
1 Million Hispanic Households
Average
# Subsc
Comcast
AT&T Service: At&T-Vme Kids
Cablevision Cable IO Español-Vme Kids Res’L
Cablevision Cable IO Español-Vme Kids Comm’L
Comcast-Vme Kids
Verizon Fios TV Vme Kids
Verizon Fios TV SMB Kids
470,000*
119,095
135,007
1,165
132,663
160,243
694
Total Cable Subscribers 1,018,867
*December 2012