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Designers: Guilty By Association
We are known for our stylistic gestures and whimsical, indulgent ideas, often created whilst wearing black polo necks. Taxi drivers think I design shoes for living. Most designers do. They design apps to help up find pizza faster and design sexy products that help us wake up on time.
We deserve better.
I'm one of many designers who are trying to reformulate the role design can play in the world. Using the design process to tackle many of the complex and serious problems facing our society. Some call it social design, service design or design activism. BUT the labels don’t matter. What does matter is the HOW.
How does this kind of design actually work and what does this mean for our future? Judging by the speed and enthusiasm with which design students are signing up for newly created courses on experience design, social and humanitarian design, more design activists and provocateurs will emerge in the future. It’s time to get responsible.