Crowdfunding: Not just for first-world problems

•

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Sometimes it seems like crowdfunding is just for new digital devices, iPhone covers and games. But crowdfunding can be used a powerful tool for social change! Whether you’re an established non-profit or a social start-up crowdfunding can help you activate and expand your supporter base and maximise your fundraising to make a difference. This webinar will introduce you to both the theory and practice of crowd funding, dispelling misconceptions, exploring case-studies and giving attendees the knowledge they need to utilize this new fundraising form in the pursuit of their social mission.

Empresariales Entretenimiento y humor Tecnología

Sponsored by:
Crowdfunding: Not just for first-
world problems
Tom Dawkins
June 5, 2013
Twitter Hashtag - #npweb
Part
Of:

Sponsored by:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
info@synthesispartnership.com
INTEGRATED PLANNING
Part
Of:

Sponsored by:
Today’s Speaker
Tom Dawkins
Co-Founder
StartSomeGood.com
Assisting with chat questions:
Jamie Maloney, 4Good
Founding Director of Nonprofit Webinars and Host:
Sam Frank, Synthesis Partnership
Part
Of:

Crowdfunding: Not Just for
First World Problems.

Tom’s StoryHi! I’m Tom.
@tomjd / @startsomegood

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Why do we part with our money?
• An expectation of future financial return (investing)
• A good or service we want (shopping)
• A future we hope to see (philanthropy)
• A friend or community we want to support
(relationships)

Empower anyone, anywhere with a
great idea to create new futures for
their communities.
Charity Water

Empower anyone, anywhere with a
great idea to create new futures for
their communities.
Invisible People

• One where people are central to winning the campaign
• Mobilise the community as a movement and your
campaign as an amplifier.
Empower anyone, anywhere with a
great idea to create new futures for
their communities.
Theory of Change
• One where people are central to winning
the change
• Mobilise the community as a movement
and your campaign as an amplifier.

Developing a marketing plan
• Have a plan!
• Identify your tribes
• Identify the channels that will help you reach them
• Research similar successful campaigns
• Line up your initial donors – early momentum is
critical
• Use different channels
• The more personal the better
• Be ready to work at it!

Things to consider
• Be comfortable spending funds on rewards
and budget for this in your tipping point
• Make the rewards relevant and unique
• Rewards which do double-duty
• Don’t trade off against social impact
• Create “money can’t buy” experiences.
• Provide value
• Have a decent number of levels.
• Consider all your assets

Types of Rewards
•Acknowledgement
•Events
•Swag
•Souvenirs/Crafts
•Objects created by the project itself
•Unique experiences or items
•Access to the team/skills/services
offered/voting

A special offer
• 40% off StartSomeGood’s fees if you launch a
campaign before the end of June.
To receive:
• Step 1: Register your venture on StartSomeGood
• Step 2: Email hello@startsomegood.com with a
link to your venture page and the phrase “NP
WEBINARS”.
• Step 3: Launch your campaign before the end of
June!

Sponsored by:
Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
Part
Of:

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Crowdfunding: Not just for first-world problems

1. Sponsored by: Crowdfunding: Not just for first- world problems Tom Dawkins June 5, 2013 Twitter Hashtag - #npweb Part Of:

2. Sponsored by: Advising nonprofits in: • Strategy • Planning • Organizational Development www.synthesispartnership.com (617) 969-1881 info@synthesispartnership.com INTEGRATED PLANNING Part Of:

3. Sponsored by:Part Of: Coming this June

4. Sponsored by: Today’s Speaker Tom Dawkins Co-Founder StartSomeGood.com Assisting with chat questions: Jamie Maloney, 4Good Founding Director of Nonprofit Webinars and Host: Sam Frank, Synthesis Partnership Part Of:

5. Crowdfunding: Not Just for First World Problems.

6. Tom’s StoryHi! I’m Tom. @tomjd / @startsomegood

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16. What’s Going On?

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21. Image by Michael Dawes

22. YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES

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24. Why do we part with our money? • An expectation of future financial return (investing) • A good or service we want (shopping) • A future we hope to see (philanthropy) • A friend or community we want to support (relationships)

25. Why do we part with our money? • An expectation of future financial return (investing) • A good or service we want (shopping) • A future we hope to see (philanthropy) • A friend or community we want to support (relationships)

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28. Empower anyone, anywhere with a great idea to create new futures for their communities. Charity Water

29. Empower anyone, anywhere with a great idea to create new futures for their communities. Invisible People

30. • One where people are central to winning the campaign • Mobilise the community as a movement and your campaign as an amplifier. Empower anyone, anywhere with a great idea to create new futures for their communities. Theory of Change • One where people are central to winning the change • Mobilise the community as a movement and your campaign as an amplifier.

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37. • One where people are central to winning the campaign • Mobilise the community as a movement and your campaign as an amplifier. Empower anyone, anywhere with a great idea to create new futures for their communities. Communities

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44. Developing a marketing plan • Have a plan! • Identify your tribes • Identify the channels that will help you reach them • Research similar successful campaigns • Line up your initial donors – early momentum is critical • Use different channels • The more personal the better • Be ready to work at it!

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48. Rewards

49. Things to consider • Be comfortable spending funds on rewards and budget for this in your tipping point • Make the rewards relevant and unique • Rewards which do double-duty • Don’t trade off against social impact • Create “money can’t buy” experiences. • Provide value • Have a decent number of levels. • Consider all your assets

50. Types of Rewards •Acknowledgement •Events •Swag •Souvenirs/Crafts •Objects created by the project itself •Unique experiences or items •Access to the team/skills/services offered/voting

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53. A special offer • 40% off StartSomeGood’s fees if you launch a campaign before the end of June. To receive: • Step 1: Register your venture on StartSomeGood • Step 2: Email hello@startsomegood.com with a link to your venture page and the phrase “NP WEBINARS”. • Step 3: Launch your campaign before the end of June!

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55. Sponsored by: Find listings for our current season of webinars and register at: NonprofitWebinars.com Part Of:

Crowdfunding: Not just for first-world problems

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Crowdfunding: Not just for first-world problems