The document discusses how Instagram can be used as an engagement tool for nonprofits and higher education institutions. It provides statistics on how many photos are shared on Instagram and how brands are using it. The rest of the document describes features of Instagram like filters, hashtags, photo challenges and contests that have increased engagement for organizations. It also presents examples of nonprofits that have found success on Instagram and tools to measure Instagram analytics and create physical products from photos. The presentation encourages nonprofits to use Instagram's social features to engage supporters and share their mission through images.

1. InstaEngagement:
Instagram in Advancement
Harvey Simmons
March 5, 2013
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2. Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of
Nonprofits Since 1993 (866) 598-0430
info@cjwconsulting.com
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3. Affordable collaborative data
management in the cloud.
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4. Today’s Speaker
Harvey Simmons
Dean of Marketing Affairs
EverTrue
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
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5. Harvey Simmons
Dean of Marketing Affairs
@hosimmons4

6. Trends,Tips & Tools
#INSTAENGAGE

7. Photos Produced By...
“Our staff photographer and manager of media relations”
“Misc. We have no true system for that.”
“People either email us images or post them on our Facebook profile”
13
9.75
6.5
3.25
0
Facebook Profesionals/Staff Email Twitter

8. Photos Shared Via...
“We upload alumni photos to Flickr and Facebook”
“Picasa to store/archive, Facebook/Twitter to share”
“Flickr, SmugMug and Facebook”
15
11.25
7.5
3.75
0
Facebook Flikr SmugMug Website Picassa
#INSTACAMPUS

9. How is different?
“Instagram is a fun and quirky way to share your life with
friends through a series of pictures. Snap a photo with your
mobile phone, then choose a filter to transform the image into
a memory to keep around forever. We're building Instagram
to allow you to experience moments in your friends' lives
through pictures as they happen. We imagine a world more
connected through photos.”

10. Over
5 billion
photos have
been shared
on Instagram
#INSTACAMPUS

11. Over 40% of the World’s Top 100
Brands have an Instagram Account

12. Every SECOND Instagram
Users Perform 575 Likes
and 81 Comments

13. “How often do college students
like taking photos on their
phones?”
3%
12%
49%
36%
Often Sometimes
Seldom Never

14. Let’s See it In Action

15. Inside Instagram
Home Feed Explore Following/News Profile

16. Filters...
Lo-fi Brannan
Original 1977 Valencia

18. Is Instagram a
Toolbox or a Tool?

19. “Photo A Day” Challenges
@charitywater
#INSTACAMPUS

20. Photo Editing

21. Tag, You’re It
#INSTACAMPUS

22. Sharing is Caring

23. Engage

24. curate. snap. hashtag.
REPEAT
20

26. Instagram Photo Contest: May 2012
Resulted in:
- 23 new page likes over the next two weeks
- 414 page views on May 16
- Reached 16,000 unique Facebook users between 5/15 and 5/27
- 19 users shared the album with their friends
- 134 votes for the winning photo

27. Instagram’s Appeal
Perspective Intangibility

28. @robinhoodnyc

29. @invisiblechildren
25

30. #redcross

31. statigr.am
A Central Place for Your Account Stats

32. sitckygr.am
An Easy Way to Make Your Favorite Shots Into Magnets

33. postagr.am
Send Your Favorite Shots On The Go To Major Donors

34. thank you!
@hosimons4
harvey@evertrue.com

35. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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