As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: "We Tweet; is anybody listening?" In addition, nonprofits have an increasing need to know on what blogs, websites and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably. This webinar will show you how to create a listening dashboard for your or your organization's use. I will also provide an introduction for social media goal-setting and a template for tracking your social media engagement.
7. LISTENING DASHBOARD
Save time looking for news
Monitor multiple channels at once
Track your organization and your cause
Create a shared tracking space for your
team or whole organization
17. USING THE DASHBOARD
HSUS is tracking:
Their own name including
acronyms, misspellings
Current issues that people are
talking about
Detractors and Competition
Prominent people in their org
23. USING THE CONTENT MAP
Staff create content, events, media
Reference content map
Share content with appropriate staff
for posting to channels
Make notes for tracking
Update map as necessary
Use regularly for meetings and planning
24. CONTENT CALENDAR
Easy reference
Coordinated messages
Supports tracking and segmenting
Ensure people receive appropriate amount of
messages
Create multiple touchpoints
ID traffic sources
26. CONTENT CALENDAR TIPS
Create a format
Ie: Message (STAFF) – Segments, Details
Use color codes if possible
Use all-day and timed events
All-day for emails
Specific time for social media posts
All-day for blog posts
27. SOCIAL MEDIA METRICS
Track against organization goals
Update it weekly
Track over time for trends and
comparison
Create goals for yearly and average
Include notes to provide context