Mission Critical: Fall Event Video Checklist

Mission Critical: Fall Event Video Checklist

Roberto Mighty

September 5, 2012

A Service
Of: Sponsored by:

INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
• Strategy
• Planning (617) 969-1881
• Organizational Development info@synthesispartnership.com

A Service
Of: Sponsored by:

www.mission.do

A Service
Of: Sponsored by:

Today’s Speaker

Roberto Mighty
New Media Producer
Celestial Media

Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis Partnership

A Service
Of: Sponsored by:

Mission Critical:
Fall Event Video Checklist

for
Nonprofit Organizations

©2012 Roberto Mighty www.celestialmedia.com Contact: robertomighty@gmail.com

Presenter
Roberto Mighty

New Media Producer & Consultant

Celestial Media
www.celestialmedia.com
robertomighty@gmail.com
617-965-7022


This Workshop Discusses

1. How to set up a mission-related video capture calendar
2. Strategizing for Video Production
3. Budgeting for Video Production
4. In-House versus Outsourcing
5. Key do’s and don’t’s for web video
6. Ways to solicit VIP’s for on-camera appearances
7. Legal Issues: liability, copyright and releases
8. An introduction to putting your video on YouTube
9. Linking your Youtube video to your nonprofit website


Event Video Example

Summit on the
Future of The
Corporation

VIP Floor
Interview

http://youtu.be/9n7ugMA-eFA


Video Capture Calendar
• Good video crews’ calendars fill up quickly
• Book your video crew as early as possible
• Once recorded, archive footage for later use

- Awards Ceremonies
- Concerts
- Conferences
- Fundraisers
- Graduations
- Seminars
- Speeches
- Sporting Events
- VIP visits
- Workshops


Strategizing
for Video Production
How many cameras needed?
Floor Interviews?
How will the footage be used?

- TV?

- Cable?

- Online?

- DVD?


End User Video Types
- Event Documentation

- Speaker Support

- Web Spots

- Recruitment

- Public Information

- Development


Budgeting for
Video Production
Professional prices range from $300 to $1,000 per
cameraperson per day

- Per Event

- Per Finished Minute $$$
- Per labor & equipment costs


In-House vs. Outsourcing
- In-house: Total editorial Control
- Outsourced: Additional editorial input

- In-house: No or very low labor costs over staff salaries
- Outsourced: Significant labor costs

- In-House: Equipment already in the organization
- Outsourced: State-of-the-art equipment

- In-house: Talent pool drawn from employees
- Outsourced: Talent drawn from a variety of sources

- In-House: Part-time level expertise
- Outsourced: Full-time level expertise


Do's and Don't's
for Online Video
- Do keep images big:

- Do keep images and ideas simple

- Do keep your video brief. 1-5 minutes is best

- Do remember that audio is very important

- Do include a call to action: phone, donate, click,
volunteer, etc.

- Do use humor if at all possible (!)

- Don’t clutter your message

- Don’t try to fit “everything” in


How to Solicit VIP's

- Promise food and free parking :-)

- Promise public exposure in the video

- Stress the importance of the VIP’s
influence on your audience

Congressman Barney Frank (D) Massachusetts
Photo: R. Mighty


Legal Issues
- Talent Release
Sample: http://www.mediacollege.com/downloads/forms/talent-release.html

- Location Release
Sample: http://www.videouniversity.com/articles/releases-for-use-in-film-and-video/

- Check local laws re: local vs. public spaces

- Permissioned Music Only (!): Smartsound, Footage Firm, Music Bakery

- Permissioned Stock Photos: iStockphoto, Videoblocks, Pond 5, Prelinger Archive (free), US Gov’t (free)

- Permissioned Stock Video: iStockvideo, Videoblocks, Pond 5, Prelinger Archive (free), US Gov’t (free)


Put Your Video Online
- Put your video on your website

- Home Page, Videos Page, Topic Page

- Example: Home Page:
http://www.pathwaysboston.org

- Example: Videos Page:
http://www.corporation2020.org/events_summit_videos.htm

- Example: Topic Page:
http://www.corporation2020.org/future_corporation_1hour.htm

- On YouTube: http://www.youtube.com/watch?feature=player_embedded&v=bF9_hdLQhB4

- Put your video on Facebook


Pre-Shoot interview
• What’s their story?

• What are the story highlights?

• What aspects of their story
relate to this campaign?

• Take notes. Come to Shoot
prepared to prompt for soundbites


Pre-Shoot Planning
• Setup and test gear ahead of time

• Position subject in most flattering light

• Keep background simple, not too busy

• Avoid noisy rooms or areas

• Several takes and “active directing” are fair game

• Bottled water off-camera

• No brand names in the shot


Interviewing


Video Interviewing Tips
• Look off-camera or into the camera?

• Interviewer questions & comments off-mic

• Get on-camera ID first

• Open-ended questions

• Prompt for sound bites

• No memorization allowed (!)

• Discrete answers. No run-ons.

• Vary focal length: Long shot, Medium Shot, Closeup (not over 35)


VIP Example

Charles Handy
Author

(Summit on the
Future of the
Corporation)

http://youtu.be/8XuGIz64fzI


Editing
• Tools: Computer + iMovie (Apple) or Windows Media Maker (Windows)

• Keep it short & simple: Soundbites

• Format for YouTube: .mov, .wmv, .mp4, .avi, .flv


Get On YouTube


Join Google for Nonprofits
• Google owns YouTube
• Must have 501 © 3 designation
• Link: http://www.youtube.com/nonprofits
• Create a Nonprofit Channel on YouTube


Upload to YouTube
From your computer to your YouTube Channel
Metadata: Title, Description, Tags, Contact Info


Link to your Website
Get URL link from the SHARE tab

Place the link on your Website

Get Embed link from SHARE tab

Embed video in your Website

URL Link

Embed Link


Let me know how you're doing!
Roberto Mighty
New Media Producer/Consultant
Celestial Media
www.celestialmedia.com
robertomighty@gmail.com

Roberto Mighty is an artist, an educator and a new media producer/consultant, with over
400,000 views of his work on YouTube, plus extensive professional credits in TV, audiobooks
and nonprofit video. His nonprofit clients include Harvard Medical School and The Boston
Foundation. He is currently Artist-In-Residence at Harvard Forest, Adjunct Professor at
Emerson College’s Department of Visual and Media Arts and begins teaching at Boston
University's Center for Digital Imaging Arts this Fall.
###


Find listings for our current season
of webinars and register at:

NonprofitWebinars.com

A Service
Of: Sponsored by:

Mission Critical: Fall Event Video Checklist

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