The document discusses findings from case studies of seven Nordic companies that have successfully integrated sustainability into their innovation processes and business models. These companies are leading the way by taking a long-term view of sector survival and thinking ahead of today's market. Key strategies that have helped them do this include combining resources from multiple sectors and drawing on networks outside their sector; taking both gradual and radical approaches to innovation; having proactive approaches to regulation; collaborating widely on research and development both internally and externally; innovating across the entire value chain through vertical integration and wider cooperation; and making use of entire fish and waste as raw materials to create new products.

1. Sustainable and innovative
businesses: Findings from
seven Nordic cases
Presentation Nordic Marine Innovation Conference, 25 January 2012

2. Sustainability key in CFP
Fisheries: Fully exploited
70 % increase in food
consumption
Innovation
9 billion people (2050)
3 billion new middle class consumers (2050)
Pollution
National regulation

3. Why and how do selected companies in the Nordic
marine sector succeed in integrating sustainability
in their innovation processes and business model?

4. Agenda About the study
• What are we talking about? • Company reports
• Who leads the way? • Journal articles
• What are they doing right? • Advice from panel of experts
• Interviews, field visits
• Limits: Focus on company story,
not evaluation of sustainability
track record

5. Definitions:
What are we talking about?

6. Sustainable development - marine sector
Protect fisheries
Marine resources can be harvested at solid levels now and
in future generations
Avoid pollution
The activity does not entail pollution or unwanted change in
marine ecosystems, including biodiversity
Feed the world
The activity caters to the long-term needs of fishermen,
companies and consumers

7. Sustainable innovation:
New products, services, production methods or
models of organisation, which, in a profitable way,
help solve or mitigate sustainable development
challenges

8. Case studies:
Who leads the way?

9. Matorka: A revolution in sustainable aquaculture?

10. Aker BioMarine
Cooperating with environmental
organisations to develop sustainable
harvesting techniques and
competitive advantage

11. Lyngsoe Systems: Using the power of IT to promote
sustainability

12. Marine Harvest:
New and sustainable approaches to tackling sea-lice

13. Salmon from the Faroe Islands: A turnaround from
infections and economic crisis towards sustainability
and profits

14. EWOS: Protecting wild fish stocks by reducing marine
ingredients in feed to the aquaculture sector

15. Using fish rest-
rawmaterial to produce
high-end medical
products

16. Findings:
What are they doing right?

17. Thinking ahead
Sector survival
Longterm view
Beyond today’s market

18. Fish + x = true
Combine resources from two sectors
Draw on networks outside the sector

19. Innovation: Radical or stepwise
Gradual improvements
Challenging existing business models

20. Proactive approaches to regulation
Capitalise on business opportunities in existing regulations
Future regulations - lobby for good

21. Friendly with RD
In-house
Cooperation
Copy cat

22. Innovation across the value chain
Vertical integration
Cooperation with wider network

23. Use the whole fish
Waste management
Waste as cheap raw material
New products

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