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Crisis Communications for Project owner :  Nords PR Ukraine Client :  HiPP Ukraine  July  2009 Saving Reputation in 39 Hours
It all started with  … ,[object Object],Which means :  For HiPP :   6 SKUs should be taken off the shelves as early as Friday.  For other producers :  strangely enough, the problem faced only foreign producers Nestle  ( its top selling kids products )  and Humana (up to 80% of assortment) For the Ukrainan market :  up to  60%  of both Ukrainian and foreign producers will disappear from the shelves
It all happened  because  … ,[object Object],For 2 years, the Prosecution office and other authorities paid no attention to this typo in the law, while producers tried to amend the legislation. However, in summer 2009 the Prosecution office decided to  withdraw the quality certificates of foreign child food producers .
Which resulted in… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agency tasks :  ,[object Object],[object Object],Meanwhile, we only had 39 hours left … ,[object Object],[object Object],[object Object],[object Object],Solution :
Over 39 hours (23 work hours, actually) we … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finally, the Press Conference Topic  « Reasons for the ban of  60%  of child food assortment :  Experts’ and producers’ Position »
[object Object],[object Object],[object Object],At the press conference …
And child food ban hit the news … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Results: a month later « Here is a request for the Ministry of Economics and the Ministry of Agrarian Policy:  start developing a law on the child food » Yulia Tymoshenko ,  Prime Minister
4  reasons why our project is worth the prize  … ,[object Object],[object Object],[object Object],[object Object]
Thank you for your attention ! Taisia Stadnichenko Managing Partner Nords PR Ukraine [email_address] ? s

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Nords Pr Crisis Communications for HiPP campaign - English version

  • 1. Crisis Communications for Project owner : Nords PR Ukraine Client : HiPP Ukraine July 2009 Saving Reputation in 39 Hours
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Finally, the Press Conference Topic « Reasons for the ban of 60% of child food assortment : Experts’ and producers’ Position »
  • 8.
  • 9.
  • 10. Results: a month later « Here is a request for the Ministry of Economics and the Ministry of Agrarian Policy: start developing a law on the child food » Yulia Tymoshenko , Prime Minister
  • 11.
  • 12. Thank you for your attention ! Taisia Stadnichenko Managing Partner Nords PR Ukraine [email_address] ? s