1.
LESSON 4

2.
• Classify contents of different media types.
MIL11/12TYM-IIId-10
• Define media convergence through current
examples. MIL11/12TYM-IIId-11
• Discuss to class on how a particular individual is
portrayed in public using different type of media.
MIL11/12TYM-IIId-12

3.
WHAT TYPE OF MEDIA?

4.
WHAT TYPE OF MEDIA?

5.
WHAT TYPE OF MEDIA?

6.
WHAT TYPE OF MEDIA?

7.
WHAT TYPE OF MEDIA?

8.
WHAT TYPE OF MEDIA?

9.
WHAT TYPE OF MEDIA?

10.
WHAT TYPE OF MEDIA?

11.
WHAT TYPE OF MEDIA?

12.
WHAT TYPE OF MEDIA?

13.
WHAT TYPE OF MEDIA?

14.
WHAT TYPE OF MEDIA?

15.
WHAT TYPE OF MEDIA?

16.
WHAT TYPE OF MEDIA?

17.
WHAT TYPE OF MEDIA?

18.
WHAT TYPE OF MEDIA?

19.
WHAT TYPE OF MEDIA?

20.
WHAT TYPE OF MEDIA?

21.
WHAT TYPE OF MEDIA?

22.
WHAT TYPE OF MEDIA?

23.
PRINT, BROADCAST, AND DIGITAL (NEW)
MEDIA
PRINT MEDIA
media consisting of paper and ink,
reproduced in a printing process that
is traditionally mechanical.

24.
PRINT, BROADCAST, AND DIGITAL (NEW)
MEDIA
BROADCAST MEDIA
media such as radio and television
that reach target audiences using
airwaves as the transmission
medium.

25.
PRINT, BROADCAST, AND DIGITAL (NEW)
MEDIA
NEW MEDIA
content organized and distributed on
digital platforms.

26.
MEDIA CONVERGENCE
Where do you see them?

27.
MEDIA CONVERGENCE
•The co-existence of traditional and new media.
•The co-existence of print media, broadcast media
(radio and television), the Internet, mobile phones, as
well as others, allowing media content to flow across
various platforms.
•The ability to transform different kinds of media into
digital code, which is then accessible by a range of
devices (ex. from the personal computer to the mobile
phone), thus creating a digital communication
environment.

28.
WHAT TYPE OF MEDIA?

29.
WHAT TYPE OF MEDIA?

30.
WHAT TYPE OF MEDIA?

31.
WHAT TYPE OF MEDIA?

32.
WHAT TYPE OF MEDIA?

33.
MEDIA CONVERGENCE
MEDIA
CONVERGENCE IN
PLATFORM SPECIFIC EXAMPLE
Communication
Education
Advertisement /
Commercial
News
Entertainment

34.
ENRICHMENT
1. Describe how new technologies have led to the
convergence of traditional and new media.
2. Explain how media convergence creates new
opportunities for interaction.
3. Describe the use of one or two forms of new media to
share knowledge and information on a current issue in
society.
4. Explain how a person could be portrayed in public in
the age of media convergence.

35.
INFLUENCE OF MEDIA IN SOCIETY

36.
INFLUENCE OF MEDIA IN SOCIETY

37.
INFLUENCE OF MEDIA IN SOCIETY

38.
INFLUENCE OF MEDIA IN SOCIETY
• How do different audiences perceive
media personalities?
• Do you agree that media personalities
have power to direct or challenge
society? Explain your answer.

39.
“The media can be
influenced by society
and can in turn
influence society”

40.
INFLUENCE OF MEDIA IN SOCIETY
• What do these two personalities have in
common?
• What made them so famous?
• What have they contributed to society?
• How do these personalities influence the
way the people see themselves and others?

41.
INFLUENCE OF MEDIA IN SOCIETY
• What do these two personalities have in
common?
• What made them so famous?
• What have they contributed to society?
• How do these personalities influence the
way the people see themselves and others?

42.
RESPONSIBILITY OF MEDIA
CONTENT PRODUCERS TO THEIR
VIEWERS
Media content producers should follow a
code of ethics that prohibits the use of
abusive or discriminatory material based on
race, ethnicity, age, gender, physical ability
or marital status.

43.
QUIZ
Using paper, make a creative
drawing/sketch on how different
media is affecting your everyday life.

44.
PRACTICE