Nordic customer webinar

1. Maximising bang for buck in FB
custom audiences through Nosto

2. Agenda
1. Recap: why allocate resources to
Facebook Ads (few minutes)
2. Recap: why use Nosto for DPAs on
Facebook (few minutes)
3. Live demo of advanced campaigns
that work (15 min)
4. Q&A

3. Why allocate resources to Facebook Ads?

4. 1.6Bn 1Bn 1Bn 800M 400M
Facebook users
every month
WhatsApp users
every month
Messenger users
every month
Groups users
every month
Instagram users
every month
#1 Your customers are on Facebook

5. Interests: Overall
wellbeing
History: Never visited
your online store
Lars
Interests: Bicycling
History: Never visited
your online store
Erika
Interests: Athletics,
Rio 2016
Profile: Looking for merch
History: Added item to
cart, never purchased
Daniel
Interests: Crossfit &
yoga
Profile: Discount led
History: Frequent buyer
Suzanne
Suzanne, get your yoga
stuff -20% off!
We’re celebrating yoga weekend - shop this
weekend for your 20% discount!
Still interested in these?
The Rio Olympics are approaching!
Ready to start bicycle
season?
Check out our newest equipment!
Start your summer with
style!
See what’s hot right now!
#2 You can find those most likely to buy

6. People spend 5 hours per day on mobile, and 19% (1h)
of that is on Facebook & Instagram*. This gives you
unprecedented access to driving engagement and
revenue from mobile.
#3 You can fix the ‘mobile problem’

7. Why use Nosto for driving Facebook ads?

8. #1 Setup, Automation
and Ease-of-use
One-click installation (or adding just
a few snippets of code) to your
ecommerce platform
Automated product uploads and
Facebook and Instagram pixel
positioning
Simplified and user-friendly ad
creation

9. #2 Personalized Product
Recommendations for
Increased ROAS
Deliver personalized product recommendations in
real-time with Nosto’s proprietary machine learning
algorithms
Patented cutting-edge sharing of product and user
data with Facebook and Instagram
Continuous management and optimization of
product feed and Facebook and Instagram pixel
events and APIs

10. #3 Maximize Customer Lifetime
Value and online sales:
Increase conversions with personalized onsite
Product Recommendations and Behavioral Pop-ups
Increase first-time conversions with discount
pop-ups only for users who land on your site by
clicking on your Facebook and Instagram ads
Maintain brand consistency between the product
recommendations in all channels: onsite, social ads,
email, mobile, store.

11. How to best use the advanced FB
capabilities in Nosto?

12. Looking at a conversion funnel
PROSPECTIVE CUSTOMERS
VISITORS
CART
ABANDONERS
BUYERS

13. Prospective Customers ‣ Demo - Interest matching
Buyer lookalike targeting: use your buyers as your seed audience
Narrow by interests: experiment with if your product is particularly niche
Other lookalike audiences: VIPs, subscribers, buyer segments
Collection Ad Unit: catch users’ attention with gorgeous imagery or
video and your bestselling products
User-generated content: an incredible free source of compelling visuals
PROSPECTIVE CUSTOMERS
VISITORS
CART
ABANDONERS
BUYERS

14. Visitors ‣ Demo - Visitors retargeting
Dynamic product ads: show users what they browsed and relevant
alternatives
Use custom audiences: align with your buying cycle
Carousel ad units: build a visual case for your brand and products
PROSPECTIVE CUSTOMERS
VISITORS
CART
ABANDONERS
BUYERS

15. Cart Abandoners
‣ Demo - Abandon cart
‣ If you run one campaign, make it this one
‣ Cart abandonment is on the rise app 70% avg. in retail.
‣ Perfect fit for DPAs: show people what they’ve carted as well as
enticing related items.
PROSPECTIVE CUSTOMERS
VISITORS
CART
ABANDONERS
BUYERS

16. Buyers ‣ Demo - Re-engage recent buyers
Post-purchase retargeting: align post-purchase retargeting with
buying cycle using custom audiences
“Re-prospect” churned customers: use CRM data/custom audience
prospecting, or custom audience
re-targeting
VIP retargeting: make them feel special; tempt them with new
products
Segmented retargeting: show fashion geeks the latest offering
PROSPECTIVE CUSTOMERS
VISITORS
CART
ABANDONERS
BUYERS

17. Every customer is unique.
Start treating them that way!
ricardo.gonzalez@nosto.com teres.andersson@nosto.com

18. +A sale is attributed to Nosto
if a customer sees or clicks a
product ad generated by Nosto
on Facebook and Instagram and
then during the same day
(24 hours) makes a purchase.
Nosto takes 3% of the revenue
we help you generate through
Facebook and Instagram ads.