In this presentation, Nous Marketing & Design covers social media & reputation management trends, problems & opportunities for businesses and products.
Nous Marketing & Design offers digital marketing and strategic consulting services to create and enhance your online presence and reputation, increase visibility, and most importantly, drive traffic and sales.
14. QUESTIONS
How do social media and online reviews affect my customer’s
attitudes and purchasing decisions?
Are there effective ways to gather positive reviews and address and
prevent negative reviews?
Can social media online reputation management improve my local
search results?
How can my business use social media online reputation
management to generate revenue?
44. TRENDS
Women account for 85% of all
consumer purchases, 58% of all
total online spending ninety-
two percent pass along
information about deals or their
experiences at businesses or
with products
50. TRENDS
Yelp, Google Plus Local, Citysearch and Yahoo Local are the top 4
most important review sites for local SEO, but their influence may
fluctuate depending on your listing optimization, industry and
location
86. PROBLEMS
If a search for your business or
product is met with one or more
negative results, you then have
a 5% chance of converting that
customer
95%
5%
98. OPPORTUNITIES
80% of adults are “very” or
“somewhat” more likely to
consider buying products
recommended by real-world
friends and family, only 14%
trust advertisement 80%
110. OPPORTUNITIES
90% of unhappy customers will
stay with you after a negative
experience -- if it is addressed
effectively and promptly; and
50% are likely to share their
positive experience resolving
the situation with you if you do
so
127. - Basic profile setup and
optimization
- Social media content posting
calendar with ongoing
management updates
- Promotion of social media pages
for audience building
- Review site optimization
- Review gathering campaigns
- Respond on your behalf to all
reviews/messages in a timely
manner
- Custom blog, newsletter or e-
blast campaign
- Custom review site creation to aid
SEO and get customer reviews
where you want them most
- Integration of positive reviews
and social media mentions into
your website
- Custom testimonial videos
pages
CUSTOM
135. Improved Google review
rating by 2.5 stars
Doubled lead flow while
cutting overall marketing
expense
Managed Facebook
account to 13,000+
followers
Increased online sales 39%
Raised Yelp rating 2
stars
Pushed competitors and
negative reviews off page
1 search results
Doubled overall traffic to
website
Increased website traffic
via social media referral
sites
Ran blog/newsletter with
over 10,000 subscribers
Increased positive
Google+/Places reviews
by 3x on a monthly basis
OUR
