How to organize a successful European FlashMOVE Event?

european-fitness-day.nowwemove.com
European Fitness Day
HOW TO BE
PART OF IT?

What is this toolkit for?
The purpose of this toolkit is to make it easier for you to arrange the European Fitness Day event as part of
NowWeMOVE campaign. This guide suggests what to think about before, during and after when organising a
European Fitness Day event. We hope you find the guide easy to use. It contains all the EFD event materials
and kits that will help you plan, create and promote your event.
As in sports, campaigning is most fun when we join forces and work together. The NowWeMOVE campaign is
growing and more people are getting involved. So we should make sure that we are all working in the same
direction.
We hope this guide inspires you and helps you create an event that reflects the core of your organisation and
make the 15th of September the most active day of Europe!

european-fitness-day.nowwemove.comeuropean-fitness-day.nowwemove.com
TOGETHER
WE WILL
MAKE IT
POSSIBLE!

European Fitness Day
European Fitness Day will be organised for first time in 2016. It is designed
to give you a platform to promote your brand and create a buzz, all while
celebrating the fun of fitness and getting the nation moving. The European
Fitness Day is a day to be turned the “most active day in Europe”. The
methodology of the European Fitness Day is based on the National Fitness
Day in the UK. The National Fitness Day has been delivered by ukactive
since 2014. In 2015 the UK National fitness Day engaged - people in
12,000 events. Challenges and classes, with a national media reach of
more than 30 million. And to make European Fitness Day a reality and a
huge success, we count also on the experience and knowledge of three
more organisations respectively: German Gymnastics Federation – DTB;
Sports Union of Slovenia; and BG Be Active (Bulgaria).
Objectives:
• Raise awareness among European citizens about the benefits of being active and the diversity and attractiveness of
fitness-oriented activities.
• Provide specific opportunities for physical activities among European citizens and boost the 15th of September as the
most active day of Europe.

European Fitness Day Event
Have you ever wondered if there was one day entirely dedicated to fitness and physical activity, where
anybody could choose an activity that suits their needs? And what if you had the opportunity to provide this
unique experience? The most active day in Europe is coming: European Fitness Day. Don’t miss the chance
to promote your fitness centre or club and join the movement. Be part of the biggest wave of dance and
fitness clubs, gyms, yoga/Pilates and leisure centre operators working together to combat physical inactivity.
Join us as change-makers who have a positive impact on people’s lives!
Thursday 15 September is going to be the most active day in Europe – with your support we aim to have a
record number of Europeans being active.
Being part of European Fitness Day is like counting: 1,2,3. You just need to:
PREPARE ENGAGE CELEBRATE

Phase 1: Prepare
• Decide on your participation
• Decide what you would like to do as part of the European Fitness Day: Full day of open doors; try me out
special events, fun and interesting events for your existing members – it is up to you to decide
• Choose one person, or more, from your team and delegate to them the lead the event implementation.
These people could be you – facility manager or owner, your trainers, your marketing expert!
• Check the marketing materials we have prepared for free download (posters, stickers, social covers, web
banners, etc.) and download them for free: http://european-fitness-day.nowwemove.com
• Download, Put your logo, Print and put Distribute flyers, hang posters and promote your participation in the
most active day in the year.

PREPARE!

Phase 1: Prepare
1. GO TO THE EFD WEBSITE www.european-fitness-day.nowwemove.com
2. CLICK REGISTER EVENT
3. REGISTER YOUR INFORMATION
4. REGISTER YOUR ORGANISATION INFORMATION
5. REGISTER YOUR EVENT INFORMATION AND CHOOSE START PROMOTING
6. THEN EVENT IS PROMOTED ON THE PLATFORM

Phase 2:
Engage with members or wider public
Before European Fitness Day
• Keep active on social media before, during and after the event. Today social media pages are even more
important that your own corporate website. So make sure that your pages are updated with new content
on your event, such as pictures, quotes, videos, posts, etc.
During the European Fitness Day
• Choose someone to take photos and film, it’s very important to have visual material about the event. So
if is not possible to have a person taking care of this, you can also encourage your participants to take
pictures during the event and share them in your FB page or twitter page.

An essential element:
COMMUNICATIONS!

An essential element:
COMMUNICATIONS!
Success of an event is largely determined by a successful communications approach
• Have a good communications plan to accompany your event plan.
• Define who you want to reach, what your message is and how you want to convey it.
• Remember that you want to communicate this unique day, so all your efforts will translate in a big number
of participants attending the event and the engagement on your social media channels.
• Therefore you can think “out of the box”, be creative communicating the only and one opportunity you are
giving.
Note sometimes less is more, be straight to the point, use simple and catchy language.

EVENT PROMOTION
IDEAS
4 PHASES TO promote your event
In order to have a successful event it is important to promote it so the participants know that it is going to
happen, where it is and when. You have four main options to promote your event:
** Available http://european-fitness-day.nowwemove.com
• Post the event link
fromhttp://european-fitness-
day.nowwemove.com on
Facebook and share with your
contacts
• Post updates about
your event on the official
NowWeMOVE Facebook page
and remember to target your
country
• E-mail your members
and encourage them to share
the event with their network
and bring their friends
• Use the templates on
http://european-fitness- day.
nowwemove.com to print
posters you can hang up
outside of your facilities
• Print out flyers and hand
them out at places where
there are a lot of passers by
• Use the PR-kit** to send
out press releases
• Call local media and tell
them about the event
• Invite local media and
encourage them to take
pictures
SOCIAL MEDIA NETWORK OUTDOOR LOCAL MEDIA

All you need to make
your event fun, visible
and successful.
TOOLS AND
RESOURCES

TOOLS AND RESOURCES
1. YOU CAN FIND RESOURCES @ http://european-fitness-day.nowwemove.com
2. CHOOSE MATERIALS, CREATE YOUR OWN DESIGN
3. ADD YOUR OWN LOGOS

EVENT CHECKLIST
Decide how it going to be your event and the
best time of the day to make it.
Create your event and promote it through social
media, PR, your networks.
Take pictures and celebrate!
Remember we are doing this, because we truly believe that MOVEMENT has the power to
change lives!
September 15th is our day.

CELEBRATE

Phase 3: Celebrate
Always!
• Collect numbers of European Fitness Day participants (you can count the number of participants by giving
a form in the entrance which they have to fill with basic info and then you can use that, as data for potential
new members too). Or you can ask them to put a “like” in your FB page and then you can see the statistics
and see how many people liked you in that day.
• Use the event to get more followers in your social media. You can ask people to share there location in their
FB status and in this way more people will be reached and more potential members can join the event and
apply for membership.
• Share funny stories or something that happened during the event that you find worth to share in media
(send out a press release).
• Publish pictures in your social media during and after event, people always like to see photos of them and
they can afterwards share in their on personal accounts, so that mean more visibility for your organisation.
And if you have a lot of pictures, then you can even share them in the following days to keep people talking
about you and your brand (this is a good way of free publicity).
• Save the date for next year!

About ISCA
ISCA - The International Sport and Culture Association, is a global platform open to organisations working
within the field of sport for all, recreational sports and physical activity. Created in 1995, ISCA cooperates
with its 180 member organisations, international NGOs, and public and private sector stakeholders. It has 40
million individual members from 74 countries which represent a diverse group of people active within youth,
sport and cultural activities.
ISCA mission is to build international relations between people, cultures, organisations and sectors. Seeing
sport as a culture of movement, we develop opportunities for learning, inspiration and action to induce social
change.
NowWeMOVE – Europe’s biggest campaign promoting sport and physical activity. Launched in 2012 by the
ISCA, it brings stakeholders from the sport and physical activity sector together with a variety of other sectors
to tackle the physical inactivity epidemic across Europe. The overall objective of the campaign is to raise
awareness of the benefits of sport and physical activity among European citizens.

Our Partners
ukactive is a leading not-for-profit health body with a mission
to improve the health of the nation through getting more people,
more active, more often. ukactive achieves this by facilitating
big impact partnerships, championing innovation, providing high
quality services to its 3,500+ members (organisations who share
the vision of getting the UK more active), campaigning, providing
research and sharing insights. Find more here:
www.ukactive.com
German Gymnastics Federation DTB is the second biggest
German sport federation (5 mill. Members), and the biggest
Sport for All organisation in Germany. The DTB was involved in
big campaigns – as for example the “Germany on the move”
campaign from the biggest insurance company in Germany
BARMER GEK. DTB is experienced to interest and motivate
people to change their lifestyle and the maintenance of fitness
related physical activities. Find more here:
www.dtb-online.de/portal
Sports Union of Slovenia as the largest sports for all
organisation connects different sports organisations, associations,
clubs and individuals working in the field of sports recreations
and sports education in Slovenia. It unites over 240 organisations
and has over 70.000 members scattered all over Slovenia. Their
common goal is the promotion of a healthy lifestyle and active
use of leisure time. Find more here:
www.sportna-unija.si
BG Be Active was created back in 2011 as a NGO, with the
sole purpose of increasing the popularity of sport and physical
activity among Bulgarians. They strive to achieve visible change
in Bulgarian society’s culture and perception of physical activity
and sports which will lead to decrease in the total number of
physically inactive Bulgarians from all ages. In order to achieve
those aims, BG Be Active work and partner with various entities
from number of sectors, including education, professional sport,
business, healthcare, ecology, transport and state and municipal
institutions. Find more here:
www.bgbeactive.org

If you have any questions please contact us:
www.nowwemove.com/contact-us/

How to organize a successful European FlashMOVE Event?

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How to organize a successful European FlashMOVE Event?