- MOVE Week is an annual global event since 2018 that is part of the NowWeMOVE campaign to promote physical activity. It features events organized by MOVE Agents in various shapes and sizes for all ages. - Since 2012, MOVE Week has seen over 15,000 events globally and gotten millions of people more active. - Common reasons for organizing MOVE Week events include raising awareness of physical activity, aligning with organizational priorities, and engaging with local communities through easy-to-use tools and marketing materials that provide national and international recognition.

1. 28.05-03.06.2018

2. OVERVIEW
MOVE Week is the flagship event of the NWM campaign:
MOVE Week is an annual Global event (since 2018) and has been an integral part of the NowWeMOVE
campaign since 2012. MOVE Week is an open platform for anyone with an interest in getting people
active to showcase their activity or event to their community. That person, group or organization is a
MOVE Agent.

3. Since 2012 MOVE Week saw more than 15 000 events organized globally and
millions of people moved.

4. MOVE Week events come in all shapes and sizes, and for all ages.

5. MOVE Week events come in all shapes and sizes, and for all ages.

6. MOVE Week events come in all shapes and sizes, and for all ages.

7. MOVE Week events come in all shapes and sizes, and for all ages.

8. WHY MOVE Week?
MOVE Week is a large scale endeavor that capitalizes on
the strengths of a well-founded and growing sector of
sport and physical activity.
• With MOVE Week we raise awareness and celebrate
physical activity.
• MOVE Week has thematic or political relevance and
alignment with own priorities.
• Easy-to-use and communicate through predesigned
tools and marketing materials.
• Well positioned and visible – MOVE Week has
national and international recognition through
press/social media support.
• MOVE Week is an entry point to engage with the local
communities.
• MOVE Week could help with the engage with potential
new members, clients.

9. THE MOVE AGENTS?
Promoting physical activity for health was the highest
ranking motivator for MOVE Agents 82.2%
6000 MOVE Agents
MOVEAgents
=
Events organizers
Acrossthe World awiderangeof
organisations, voluntary groups,
clubs and individuals, known as
MOVE Agents joined the
NowWeMove Campaign and
set up and delivered physical
activity events. The MOVE
Agents came from different
sectorsincluding sport and
physical activity, transport,
health, education and youth.
This cross sector engagement is
crucial in the light of the
ambitious NowWeMove vision of
100 Millions more people
physically active by 2020.

10. WHAT MOVE AGENTS – EVENT
ORGANIZERS – are doing…
What type of activity/activities and/or events did
you offer? (N=261)
Please note that the total share of percentages exceeds 100% due to the possibility to choose
multiple answer options.
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Clearly most of the MOVE Week events are Open Doors - type of an events which are often organized outdoors. In
Other category respondents listed activities such as zumba, swimming, fitness, dancing and Qi Gong.

11. RESOURSES
http://moveweek.eu/resources/

12. CAMPAIGN VISIBILITY

13. GOOGLE ADWORDS
targeted at all participating countries

14. LOCALIZED AD CAMPAIGN IN 30+ COUNTRIES

15. LOCALIZED AD CAMPAIGN IN 30 LANGUAGES